"Today's headline" into personalized recommendation read the Black Horse of the Year

On your smartphone, how do you get and read information? In 2013, there was an app called "Today's headline" That grabbed the spotlight of the information-reading app and quickly became popular among the public. And this application does not need mobile phone users to do anything, you can immediately automatically recommend personalized to users, so that users really interested in information, and as the use of more times, information recommended more accurate. Because of the ease of use of the product and the user's super feedback on the product, "Today's headline" won the 360 annual Black Horse Award from the Chinese mobile gaming software rankings.

In the era of information explosion, people are faced with more choices, too many choices, overload, and often make people confused. In this case, personalized recommendations began to play a technical advantage, showing the power. "Today's headline" is a recommendation engine product based on data mining, according to Zhang Yixi, founder and CEO of today's headline. The "Today's headline" system will first gather massive amounts of information, then through the data mining, intelligent analysis of every moment of the hottest and most deserving users attention of the information; second, the recommendation engine will be based on the user's previous access to information, the establishment of a personal user model, the combination of the two can be intelligent for users to recommend personalized information. "' Today's headline ' is to maximize the search and recommendation of the technical advantages of grafting on the news client, through the mining analysis data, judge each user's preferences, push the various information related to them." "Zhang Yixi said.

"Today's headline" Founder Zhang Yixi: Mobile Internet age more need personalized information portal

"Today's headline" Founder Zhang Yixi

The great changes brought about by mobile internet will usher in a new information age. In the future on smartphones, the way of information acquisition will no longer be the manual editing mode adopted by traditional media channels, but more intelligent and personalized automatic recommendation mode. "The more on the mobile Internet, the more personalized personal information portals are needed." We were born to move the Internet. "Zhang Yixi that the so-called personalized recommendation, in essence, does not require users to make any choice, because every choice is to think about the process is still more painful." Only make the user more convenient, the more lazy application, can reflect the real personalized recommendation. So, "Today's headline" In its own application labeled slogan is: "You focus on, is the headline!" ", that is, the information everyone sees is different.

The technical advantage distinguishes "Today's headlines" from other products, other information class clients mostly rely on the traditional manual method, by editing the manual selection to arrange various kinds of information, users use such clients are actually more passive role, and the use of "Today's headline", the user is the owner of information, Get personalized information that users are really interested in. This feature also makes the "today's headline" in China's largest Android application distribution platform--360 mobile phone assistant to stand out, become a well-deserved black horse.

It is understood that by the end of 2013, "Today's headline" has been serving more than 70 million users, and every day, millions of of users in the headlines to find them to understand the world, think, laugh, and actively participate in interactive information.