Today's headlines mass data depth mining, macro-perspective to grasp the trend of reading

Today's headlines at the Beijing National Convention Center held the "Arithmetic annual data conference." As the leading information client in the country, today's headline has accumulated more than 220 million users in the past two years, with more than 20 million users reading articles of interest on today's headlines every day. At the same time, each refresh and click of these users brings a huge amount of data to today's headlines.

The theme of the data conference is "arithmetic", which actually refers to "algorithm" and "data". Today's headline is based on data mining recommendation engine products, through the depth of data mining, today's headlines not only for everyone to be interested in recommending information, but also from a macro point of view of the mass group reading trends.

As we all know, the great development of mobile internet and smart phone, so that the public's reading habits have been subversive changes, more and more people are reading information through the mobile phone, in a short span of a few years, the public completed a large transfer of reading behavior. On the small side of the mobile phone, users can not only access to information, at the same time, the smartphone has the computing and networking capabilities, but also become the real physical world projection to the digital network of the World Channel. Each time a user touches the phone, each time it is refreshed, it is converted to data stored in the server. These data not only record the user's dominant preferences, but also often contain many deep and interesting conclusions. And on the basis of large data can continue to create a valuable service, one of the core is the "algorithm."

At the press conference, Yang Zhenguo, the technical vice president of today's headlines, first shared his understanding of the algorithm. In the past year, the Internet industry has become more and more competitive market, algorithms and technology as an internet company to succeed in the core competitiveness. For most people, however, it is difficult to understand what an algorithm is. Yang had abandoned the industry for the algorithm obscure definition of the way, with the help of humorous small story, in simple and easy to explain the "algorithm" is what. According to him, machines are not smarter than humans, but they are powerful and efficient in counting and tireless.

"The algorithm is the machine number method, the number is good, the speed is quick, can appear more intelligent." When the number of machines to a certain amount of time, perhaps quantitative changes brought about qualitative change, the machine is enlightened, become intelligent. "Yang Zhenguo that the algorithm itself is not mysterious, but with the advent of the large data age, the value of the algorithm can be truly released." Algorithm and large data are closely inseparable, only the algorithm and large data to the common role, can continue to provide valuable services to the public.

After reading the data release, today's headline founder and CEO Zhang Yixi his cell phone as a mouse, also give himself "calculate", he mortem his interests, but also analyzed the development of mobile internet logic and trajectory.

As an "information-dependent patient", Zhang Yixi shared with everyone how the mobile Internet affected his reading and life. First he introduces the data he left behind when he used today's headlines in the past year. Through constant use, Zhang Yixi's headlines are becoming familiar with his reading habits, and the number of news related to companies and entrepreneurs he's focused on is growing, while articles with reading labels that contain his less-than--------------are becoming less frequent. With data from colleagues, Zhang Yixi also discovered interest concerns that he had never before realised, and it seems that machines do know themselves better than they do.

Later, Zhang Yixi shared his phone's secret. As CEO of Mobile internet business, he has more than 400 applications installed on mobile phones! With Zhang Yixi truthfully to introduce their mobile phone on the different categories of applications, share the use of experience, but also let people on the mobile Internet development status and future trends have a new understanding and understanding. He believes that the next 5 years, the physical world will generate more and more information projections into the virtual world, more and more data will be recorded, the computer will become more and more understand us. "From the point of view of data acquisition, the machine is more like the whole world to share a brain, the perspective is not to observe your personal, today's headline background system to observe 20 million users daily behavior, daily observation of 10 billion logs, the latest information in different groups of popular degree." ”

The hot of mobile internet, let "technology change life" become the reality that can reach. Technology transforms human behavior into data records, which are calculated by the machine tirelessly, and gradually perceive and judge human behavior habits. With the continuous accumulation of data, the machine also helps people to reduce the burden, to provide more targeted and effective information for mankind. The emergence of large data, so that people through the analysis of data can understand the real world of people's behavior habits, "in the near future, the progress of machinery and technology will also be in more and more areas to liberate the human brain, to facilitate people's lives everywhere." This will bring a better world. "Zhang Yixi said.