Today's network is a flurry of discussion

Last night, the 360 annual meeting, in today's network can be described as a wave of discussion, 17.87 million yuan employee benefits, as well as the famous AV actress in the last night to make the 360 annual meeting on Sina top topic.

360 Year prize list

This is an annual meeting that looks quite "tyrants," and if you think it's 360 to start a celebratory celebration, you're wrong. In the opening speech, Zhou delivered a very reflective speech. The speech lasted 3 hours and was an internal speech that Zhou 祎 very rarely expressed concern. In Zhou's view, he has always been fearless in the face of other rivals ' siege, and the source of his worries is that the company has become bigger to break the bottleneck of his own.

In the speech, Zhou 祎 highlighted two words-"Reboot (restart)" and breakout. He thinks, lets the company and the staff "Reboot", empties itself, realizes to the past the baggage a breakthrough, embarks again, far is more than the welfare to bring the incentive effect.

The following is the full text of the speech:

I've been in this business for almost 20 years, have you ever felt that in the last few years, a lot of companies have risen and fallen so fast that you don't look at some of the companies that look good today, but maybe the game is just beginning, and you can see these companies fall off in two or three years. I do not want 360 to be such a company, I hope that 360 can constantly awake to realize their own problems, so as to continue to progress in order to continue to continue the cause.

We have to face an undeniable fact that today's wireless internet is not a trend, but a current one. Today, the company still has a lot of business, we feel good, most people can not see the future, they will only see today's good. But it's important to be able to see the challenges we face in the future from today's good.

The traditional PC Internet has become the past, even today the mobile phone as the core mobile Internet does not necessarily represent the future. We sent some representatives to see Ces,ces pointed out the future of 5--10 years. Is wearable, intelligent hardware, the combination of smart homes, the Internet and cars and other devices, all the things we can see in the future, big cars, refrigerators, color TVs, small plugs, light bulbs, and everything you use, may turn into smart devices and connect the Internet all the Times, The internet will become part of your body, and many smart devices will become organs of your body.

So we're ready for the future? I would like to ask you this question, and I also hope that we can seriously think about it.

To be honest, 360 started out as a humble security software, able to do it today, and I'm very grateful to our team, and I'm very proud of you. But we cannot lie on this past success forever. Wireless internet in the development of this year is 4G, 4G will be quickly popularized, WiFi hot spots will be more and more, these changes in the current Internet pattern. In this case, we must see a reality that 360 of the PC's advantages to our mobile product support will weaken.

The dinosaurs died in their own hands.

Today, a start-up enterprise, may not have our strength, but its biggest advantage is that there is no historical baggage, can focus on wireless, all products are born for wireless design, he does not need to consider the traditional user base.

Although we seem to have more than 4,000 people, but we have a lot of past business, these businesses support the company today's development, support the company today's revenue, and we have a PC security commitment to users, so we have to spend a lot of effort on the traditional PC business. However, we are faced with a greater challenge, how can we build new teams, and how can we bring together more powerful forces to do what belongs to the future?

Why are a lot of big companies being knocked out when they are facing strategic turning points and changing industries? Not because they do not work hard, not smart enough, no money, precisely because they are in the face of the transition, the existing success will often become their special baggage, even the existing experience will constrain their thinking. Therefore, I said that the dead dinosaurs did not die in the hands of the opponent, is dead in their own hands.

We are facing the situation today, what Tencent, Baidu, frankly speaking, although the market competition is very fierce, I am not afraid of any competitors, I also never think that competitors have the ability to kill us. Historically, no enterprise has been killed by others, enterprises are dead in the face of turning point, can not face the transformation, can not quickly restart.

Wireless internet era, to make people do not understand what to do

What kind of company will fail? Companies that run counter to trends will fail. Our teams, our colleagues, you have to think, in such a new era of wireless internet, not only the mobile phone is one of the wireless internet equipment, the future of a variety of smart devices, wearable devices will become the main Internet, how can we successfully transfer our original user base to the new battlefield? More importantly, how can we in the new battlefield, to understand the new rules of the game, build a new way to get users? If we still think of ourselves as a traditional PC Internet, one of the few strong, we can not quickly from the ideological awareness of this transformation, this will be a big problem.

In the PC era, we were able to do something because of good luck. Do we have someone to compete with when we are safe? In fact, the traditional Internet companies do not understand why 360 do security, so gave 360几 years to grow. Our competitors are completely ignorant of the Internet's traditional antivirus manufacturers, we use the Internet with the thinking of the traditional antivirus manufacturers dozen, is a reduced-dimensional attack. When the millet blowing so loud, I also said that Millet has done a good part of it, but the fact is that in a long time, there is no competition, because everyone can not understand what he is doing, this is called luck.

But today, can we continue this luck again? Today we do security on the phone, I can tell you frankly, the biggest difference is that no one can read 360 in the PC strategy, so gave us the time to complete the strategy. Today, whether it's Baidu or Tencent, their strategy this year is to follow and emulate the 360 security strategy altogether. On today's mobile internet, we have no such advantage in the past, we are faced with competitors are the internet giants, they study security today, the security strategy on the level of defense. We do security, is to be China and the world's largest security company, they do security purposes is to kill 360. Therefore, the current security market competition is extremely fierce, we in the mobile phone market is far from the previous year in the PC so ahead, a very important reason is that opponents will not give you enough time to develop.

Giants are not paper tigers

More importantly, in the past few years, 3,601 challenges to the monopoly of the Giants, the industry has brought a lot of fresh feeling, but also successfully changed the industry, but everything is in two, from another angle, we have to face a reality, we actually alerted the Giants, gave them a huge stimulus, We make them more wolf, we make them move faster. When they take advantage of their own real play, you will find that the Giants are not paper tigers, not vulnerable, after all they have their advantages of the product.

To give the simplest example, the micro-letter is not only for Tencent to get a ticket, it is now simply become Tencent's Noah's Ark. Tencent had no wireless strategy, but with the micro-letter, to micro-letter as the core, began to put a variety of products on the micro-letter bundle of products.

Don't say we, look at Alibaba's Ma, has been very happy to retire, and Alibaba to go public, is a 100 billion dollars or more companies, Taobao and Alipay in the annual Double 11 shopping festival can get quite good results, you can see how they face the micro-letter why will become so tense, Even at whatever cost? Because the micro-letter is not like other internet manufacturers to do ordinary products, it occupies the needs of communication, when the Gui users are in use, he became a new platform, a new portal, and it occupies the user for a long time.

We are not afraid of any competition, nor fear of these opponents, 360 is already with these internet giants have been fighting, but strategic contempt for the enemy, tactical to pay attention to the enemy. In the face of such a competitive situation, we think about what our choice is? Do we have an advantage in our original play?

There will be more "3Q wars" in the future.

Today's situation is even tougher than the 3Q war. Today, we have two products on wireless, leading temporarily. Can you keep up the lead, can you pull the gap with your competitors? If we don't do well, we will be the enemy.

Times have changed, we can no longer hope that the opponents are stupid, in fact, the opponents have been very clear to our strategy, our numbers and opponents than, the financial strength with the opponent than, management bandwidth and opponents than, in fact, is very limited.

Although strategically we can despise them, but in a tactical need to wake up, we on the wireless internet if we play the same game, play the same strategy, we are with their volume, money, spell binding, we do not prevail. So, I would like to ask you a question, what can we do to make products that can have hundreds of millions of users? I think this is the biggest challenge this year, but also the team to consider, this may be your opportunity to see if you can do it.

I say again, wireless internet and PC Internet is the biggest difference, the handset screen is small, the user is very disgusted with the frequent window, the click Effect on the handset is very poor, and the effect of this kind of software recommendation is relatively poor. So today, even if you have a few app users are relatively large, if we always dream of making a product when the second generation of rich, rich three generations, on the other people to me to carry the volume, this idea will become more and more unrealistic.

In the future of wireless internet, we can continue to play the rules of the game, this is my hope that we think of another problem.

Reboot (reboot) and breakout

Recently I have also taken time to reflect, to think, and I think now we have come to a turning point. The world has changed, the industry has changed, the user's expectations and habits have changed. The earth has experienced several large biological extinction, whether it is warming or cooling, whether it is volcanic eruptions, or asteroid impact, the last surviving animals is not the largest and most ferocious, but the most adaptable to change.

How do we change? How do we do that? How can we not lie in the past, always look at the past, always talk about the past? How can we become a company with a future?

So, the human resources department asked me to say what kind of theme of the annual meeting, I said two words: one is the restart, English is called reboot, one is breakout. We are safe, the computer is running for a long time no matter what to do, will become slow, to a certain time you will need to restart. Why do I use a very negative vocabulary called "breakout"? In fact, I said today's breakthrough is not to break through Baidu, Tencent these several attempts to build alliances, but how from our past baggage out of the. How can we not talk about the glory of our ancestors since 2014? To tell the truth, especially in 2013, I sometimes do not like to speak, because a talk is free anti-virus, which is the year of the matter? We do this thing, is very innovative, cattle, others do not dare to do, but we said 6, 7 years, we have to talk about it? Are you talking about these things? Everyone is just out of courtesy and respect for you, you are the founder of free anti-virus in China, founder, but today users are concerned about what?

Stock is a can on, can under things, is a digital game, no company's share price can rise forever, behind what? What do you expect from investors? It's not just how much money you make today, but the most important thing is that you have no future and there is no innovation to support your future growth.

So, the theme of this year's annual meeting is a comparison with the mood that everyone wants to entertain. It's a little bit heavy, but I think in order to get 360 in the next five or ten years, we can still sit here and celebrate our achievements, so that we can win the future of a wireless internet and the next smart device Internet, I think that we, from top to bottom, including every ordinary employee of ours, including the leadership of each of our teams, including our cadres, can really think about the challenges we face today. The biggest enemy I think is ourselves.