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With the rapid development of mobile Game, the sound of Fading console Game (host game), the poor performance of Microsoft and Sony's two giants seems to indicate that console Game is in decline. But this year Sony and Microsoft have launched PS4 and Xbox One to allow many players to regain their passion, Sony and Microsoft in support of second-hand games, host price war and even the genuine introduction of mainland China and other areas of frequent encounters, but also let the market see two of the ambitions of the Overlord. From E3 to TGS (Tokyo video game show short), Console game show a strong vitality.
Sony Home regulator Microsoft Nintendo is drifting away
This year TGS launched the first day, because it is a professional audience day, so the crowd is not very large, or even a bit sloppy. But in front of the TGS, the main actor, Sony Booth, is completely another picture. TGS game vendors are mainly divided into two halls, the Sony family occupies about One-third of the area, its multiple brands PlayStation, PS3, PS4, PSVita, Pscita. TV, Xperia District is distinct, the staff is active in the booth around the dissemination of information and on-site guidance, many visitors can be very convenient to get to the subject. The game demo area long queues outside, because PS4 real machine first in Japan debut, Long spear short gun is the equipment area surrounded by airtight, Xperia head wear equipment also attracted a large number of experience. The slightly crowded atmosphere of Sony's booth was particularly noticeable on the first day.
E3 and Cologne game show, Sony and Microsoft in the propaganda host performance and game display are not left behind, TGS did not show the new content, a little rehash suspicion, but instead mobilized players come to play the enthusiasm. Sony Pavilion will be the Japanese spirit of service to play incisively, arranged a number of beautiful women to provide interpretation services, often see the various video games before the kneeling type of service, really let people marvel. Although the booth area of Microsoft is not small, but the main scene is mainly to XBOX360 demo, Booth is relatively loose, a lot of low-key atmosphere, but the big screen to play video often attract large crowds stop to watch. The Microsoft Show "Titanfall" of the machine model and two-bit showgirl attracted a large number of players to take pictures, a little bit back some popularity. Sony and Microsoft stand in a number of Chinese-speaking game instructors, as a world-class game show the exquisite place.
Nintendo has largely never participated in TGS, but September 19, another major event is linked to them, with the "father of the Japanese game industry," the former president of Nintendo, the founder of the Nintendo game Empire in the mountains of Pu died. The Nintendo game hosts are hard to find in TGS, but 3DS demos are available at game developers ' booths such as Square Enix. Nintendo has only taken part in this year's Cologne games show, and has shown a number of Wii games that have been seen as an important strategic layout for Nintendo this year. Although the quality of the game is excellent, fans are also enthusiastic enough, but its host game market share has been difficult to compete with Sony Microsoft. Although Nintendo's current president, Iwata, says he will inherit the "Spirit of the mountain" and continue to uphold the innovative values he teaches in the mountains, so that Nintendo's image keeps pace with the times. But Nintendo's current "Maverick" may be making it far from the mainstream gaming market.
Concurrence of Console game with mobile game
When speaking console game and mobile game, it is necessary to talk about the configuration of the Palm machine game. From the point of view of the terminal, the Palm machine game seems to be the earliest mobile Game, but from the history of game development, the Palm Machine game to console Game is more scientific. At the night of Akihabara, the author has seen many handheld gamers playing games near McDonald's free WiFi. Both the young student appearance, also has the office worker Uncle, visible palm machine game in the Japanese populace foundation deep.
The rapid rise of the Japanese mobile game is an example of the world's research. The reason, Japan's deep game culture and console game Development Foundation to promote the mobile game flourish. Mobile game is a typical day card game is representative, card games in Japan has long been a history of development, Console game developers of the technology and experience so that they do mobile game when the start will be faster, the traditional mature play to the mobile end is also easy to accept players. The Japanese mobile game inherited the essence of console game, the user pays the habit also very good inheritance, although talk about mobile game to console game impact seems to be a bit alarmist, the vast number of console game players will even scoff, But in the context of the popularity of smartphones and mobile high-speed networks, for the handheld game, although not to the point of death but also by a large impact.
Of course, the Palm Machine game is also actively maintain its own market. Hardware, PSV began to support the 3G network, 3DS support for the naked eye, from the function, the smartphone is still unable to contend with it; software, many traditional console game developers have a large number of IP resources, they continue to launch new games to meet market demand, This IP advantage is exactly what mobile game needs. At this point, many traditional console game developers also found a mutually beneficial symbiosis of the law, so we gree in the booth in addition to see the most fire AKB48, there are Square Enix "Final Fantasy" and Bandai Namco "Pirates of the King" and other traditional console game theme.
Mobile game web and app bipolar approach
In the Gree booth demo game, inadvertently sliding the phone screen, only to find that their games are presented on the web side, and no less than the quality of the app side. This model for domestic game developers and players, is a relatively new experience. Gree in Japan's positioning of the popular speaking, more like the mobile phone-side of the Web game platform. Like most platforms, Gree needs to constantly import new traffic and users, with different things in the country, because of Japan's high population density and the development of television media, television advertising has become an important channel. The author of the Gree TV commercials, which circulates on the main screen of the booth, is not unfamiliar, because they have been bombarded by them in the last few nights. There have been domestic media quoted third party statistics, gree advertising and promotion of the budget has 90% to the television media, the effect is also relatively good.
With more than the TGS scene of domestic game developers and media practitioners chat, the common cognition is for Gree directly login to the Web experience mobile game mode is very interested, but the current domestic does not have the introduction of conditions, such models for the speed and platform has higher requirements, Perhaps the micro-letter now has such a platform base, but with the gradual popularization of 4G in Japan compared to the domestic mobile phone speed is not ideal, will be extremely responsive to user gaming experience. Also known as the domestic GungHo "Puzzle & Dragons" In Japan is also the app model, the current app model will still be the main mobile game development and operation mode. However, the Web and app two development models are of great significance for the development of mobile game and even mobile internet in China.
Although at the scene we also saw the "world of Tanks" PC game booth, the popularity is also more prosperous, but overall compared to the E3 and Cologne game show, TGS really in the console game more focused. TGS rooted in the console game stronghold of Japan, because of the powerful game development companies and large gamers, the number of visitors in recent years has climbed, the third day of the number of visitors to break 100,000, opening 4th more than 270,000 people, a record high. Japan's special game culture environment is precisely the TGS can hold high the console game banner of a solid foundation. Xiaoyu