Tong: $352 million worth of shopping engine web analytics

Recently will speak series of old cases, although the few people know, from these old cases, you will be able to get new inspiration, today's case is smart dot website.

Open Smart dot Chinese station: smarter.com.cn, what you see is a super simple shopping engine website, even the simple user login does not have; turn it up. English station: smarter.com, what you see is a little bit more complicated in recent years http:// www.aliyun.com/zixun/aggregation/34656.html "> Shopping search engine site, still the same style as the Chinese station; Turn smart. Japanese Station: smarter.co.jp, What you see is still a very simple shopping search engine site, still so simple, and other language versions of it ...

Compared to most of the domestic shopping engine, he is so simple, so ordinary, even a lot of people in the industry, see may not Sho Yiku, but I can tell you here a few data, you will be its shock immediately! The site is 10,000 dollars from the United States, but most of the operations team in Shanghai, China, in 2006 to achieve 40 million U.S. dollars, July 2007, to 352 million U.S. dollars to sell to the second largest network advertiser ValueClick.

Before it was sold, the shopping search engine was just its manifestation, earning money by using AdWords to earn AdSense revenue. They operate the equivalent of cows, and they play directly with the keyword spreads, for example. Mobile ads on the Web page, click a few dollars, and they buy from AdWords traffic is related to the mobile phone each click Only a few cents of the keyword, and then put these traffic into their website shopping search engine results, there will be a certain percentage of users will click on their AdSense ads, How high is this ratio? In 2007 is 80%, absolutely shocked a lot of people who have done adsense.

July 2007, Google in the world to kill AdWords to earn AdSense revenue this model, smart point of the big customer AdSense account is also sealed off, Cao Jiaohong changed hands on the company sold, because the past years of development of the financial statements are very cattle, so the price of selling up to 352 million U.S. dollars. And they're still very low-key, so this guy's a cow. Cattle in the following areas:

One, Adwords, SEO, AdSense these three aspects of the optimization level, they are world-class.

Cao Jiaohong How many cows does this dude play on the search engine level? Look at his resume to know: 1997 began in the United States to do the Internet, 1999 type Overture as vice president of product and marketing, Overture is considered "Pay-per-click" and "PPC", "Content related ads" originator, Baidu launched the bidding ranking service is also a complete reference to the Overture business model. In 2003, Overture was bought by Yahoo at a price of 1.63 billion dollars.

The first set of online bidding system on the Internet are developed by others, the AdWords study of course is quite deep, but also they play SEO kung fu is not alone, they daily through the free flow of SEO is also super huge, know the SEO strategy of people, Look at this site link structure, URL, keyword layout These points, immediately know its level. To earn the level of AdSense, look at the income of others, nature is also the world's top level.

Two, the execution is ruthless enough, the management ability is strong enough, the operation level is enough cattle
play AdWords, SEO, AdSense good people a lot, but can play out such a large number of people. Take my own, 2006 AdSense in the first month to do 10,000 U.S. dollars, with AdWords to earn AdSense the original rate of return up to 600%, much higher than the smart point of 30% average return, but I was still earning ten thousand or twenty thousand dollars a penny, But what is the difference between 40 million dollars a year compared to Cao Jiaohong?

1, execute hard enough
I just made a simple web page, and the smart point is hundreds of people do a series of web sites, the number of pages is my light-billions, the more ruthless execution can make money; if you're as good as I am, but you're not earning much, then you and I need to reflect on your execution. , you need to make your execution more ruthless.

2, strong management Ability
Smart Point developed a system to control their AdWords delivery, detection rate of return and so on, and will be a clear division of labor to operate, this ability is quite tough; it is very worthwhile that I can not control their own people to learn and learn.

3, the operating level is enough for the cattle
Smart Point from the beginning, are world-class operations strategy, each popular language a website, every year is very rapid growth, even if the 2007 AdSense account was sealed, but also in time to sell a good price, this operating level is absolutely the world Daniel.

From the case here, there is one thing I really appreciate, and I have 10 years of research on the Internet is a concept: to understand the surface form and the essence of money. The essence of making money is simple, but the form of expression you can design according to your needs, but do not confine itself to the form and the concept.

Smart point in front of the selling points, he surface form is a shopping search engine, but his way of making money indeed with SEO and AdWords to earn AdSense revenue, after selling it? E-commerce development is more and more mature, earn all kinds of E-commerce site CPS Advertising Commission is also an increasing income.

Use AdWords and SEO to earn CPS commissions, opportunities will be more and more, I know a lot of friends, a month to earn tens of thousands of yuan, a month to make tens of thousands of of dollars, there is the initial formation of the scale of the more than hundreds of thousands of dollars, this case may give them and you give inspiration, to tens of millions of dollars scale, Then your level is also the world level.

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Author: Tong
Starter: www.ufoer.com