Tong Analysis of the development trend of network advertising in the coming years

Network advertising is electronic advertising, refers to the dissemination of electronic information services to consumers of advertising. However, the most characteristic of network media lies in its interactivity, the way of information transmission is not one-way transmission but two-way communication. Chinese advertisers in love to define the internet advertising as: Spread on the internet, published ads, its advertising format, charging mode, advertising features and traditional forms of advertising (mainly refers to newspapers, magazines, television and radio) there are great differences.

Web advertising originated in the United States. October 14, 1994, the United States, the famous Wired magazine launched the network version of HotWired, its home page began with At&t and other 14 customers banner ads. This is a landmark of internet advertising.

Compared with the traditional advertisement of the four major media (newspapers, magazines, TV, Radio) and the recently favored outdoor advertisement, the network advertisement has a unique advantage and is an important part of implementing the modern marketing media strategy. The Internet is a brand new advertising media, the fastest effect is very good, is the expansion of small and medium-sized enterprises to install a great way, for a wide range of companies to carry out international business.

At present, the market of Internet advertisement is increasing with astonishing speed, the utility of network advertisement plays more and more important. So that the advertising industry even think that the Internet will surpass the road signs and become the fifth largest media after the traditional four media (television, radio, newspapers, magazines). So many international advertising companies have set up a special "network Media Division" to open up a huge network of advertising market.

In recent years, the Internet advertising prices of major portals almost every year nearly 30% of the rise, which is the real reason behind the rise? Will the price of online advertising continue to rise? What are the trends in the development of online advertising? How can advertisers grasp the trend of the development of network advertising smart to put online advertising? In this article, I will discuss some of the above issues with you.

An analysis of the causes of Internet advertising price rising

The reasons for the rise in internet advertising prices, there are divergent views, the main point is the following:

1, some people think that the mainstream Network Media portal initiative to increase the price caused;

2, some people think that the new media advertising agent industry reshuffle is behind the scenes, because like the public, WPP large-scale acquisition of new media advertising agency, now has control of the total number of new media advertising 70%, they control such a large share of resources, price increases is very natural things;

3, even some people think that the mainstream network media portals and network advertising agencies in the game between the cause of ...

These ideas are all facts, all makes sense, but these are only the superficial reasons for the rising price of internet advertising, of course, the performance of the above reasons is not enough, I can add a reason: 4, the current majority of advertisers do not understand online advertising, because they do not understand, they can only be network advertising agencies and network media.

So what is the essential reason for the rising price of internet advertising?

Quite simply, there are two reasons for this:

1, the value of online advertising has been underestimated

2, network advertising by advertisers more and more attention

The internet is a new media, network advertising is a new form of advertising, this form of advertising by the vast majority of advertisers to accept the need for a period of time, in the middle of this time period, its value will inevitably be underestimated. And in this time period, there will be more and more advertisers realize the importance of online advertising, will pay more and more attention to network advertising, so in this stage, the price of online advertising will continue to improve.

Second, the Internet advertising prices will continue to rise?

Whether the price of online advertising will continue to rise, the most important thing is to see whether the value of online advertising is still undervalued.