Tong: Competition analysis and forecast of Chinese Consumer-to-consumer market

ebay, the first to do consumer-to-consumer in China, imitating ebay, has done 90% of the market share, and then sold the high price to ebay. Http://www.aliyun.com/zixun/aggregation/19058.html ">2003 years, Taobao turned out to bleed the way to kill the ebay, has become China's Consumer-to-consumer field boss, but the boss is not very comfortable boss." 2006, Tencent launched a Pat, quietly beyond ebay occupy a temporary second position. Now Baidu also launched Consumer-to-consumer, Taobao to screen Baidu Spider, very lively, I also to give you analysis of China Consumer-to-consumer E-commerce development.

Consumer-to-consumer trading platform can be simplified into three core platforms

1, Product display platform

2. Product Promotion Platform

3. Online Payment Platform

ebay's money collection model is to collect money for every link, because there is no competition, it in other parts of the United States, Australia and other regions are very successful, but in China is not the spirit. ebay after the acquisition of ebay, a comprehensive version of ebay, want to copy their model to ebay, who knows halfway to kill a Taobao.

Taobao analysis

Consumer-to-consumer three core platform, Taobao products temporary platform, online payment platform are doing very good, the market size is the eldest, but in China to do the boss is not very easy. Because:

This boss is only temporary, China consumer-to-consumer growth space is very very big. Taobao's eldest brother, is relying on the cost of more than N billion yuan burned out. In the past 5 years, Taobao has been free, burning their own money to make the store to make money. Indeed, like living Lei Feng, the burning of Ma is afraid.

Has been burning money, but do not make money, this way to cultivate China's consumer-to-consumer e-commerce environment, but also cultivate the user free habits. It's hard to collect money now. Because the market is not his family, if it is his family, want how to collect all, but is not a single big words, want in the first link and the third link collect money, difficult.

So, the second link is a very good breakthrough, I wrote in July 2006, "China's consumer-to-consumer Industry profit path" http://www.tongwang.cn/2006/07/03/20060703-105117-1.shtml Discussed in detail this point of view, should be the core of business is marketing! It's easiest to make money in the marketing chain.

Last year, Taobao began a breakthrough in the second link, launched Ali mother this platform, but Ali mother began to ambition too much, want to do is not Taobao product promotion platform, but want to do a Chinese internet all products of the biggest promotion platform, so it does everything.

The smaller the goal the better to do, the greater the goal is difficult, Microsoft's initial positioning is also a small software, only today so large scale. So those projects that set too high a goal in the first place are naturally very laborious. So Alibaba despite the scale of the year, but not very ideal. So, Ma Yun quickly and again Ali mother and to Taobao. However, some time has been lost. If Ali mother launched the time can be simple and powerful dedicated to do Taobao product promotion platform, now may be very powerful. Here can only pity, Hope Ali mother and Taobao can have better development.

Next, Ali mother into Taobao, Taobao will be in the "Product promotion platform" this link hard work, but also into the Yahoo advertising is naturally the thing.

Second, ebay analysis

Over the past few years ebay, net blind toss, performance has the following aspects:

1, after the acquisition suddenly big revision

At that time Taobao offensive whole fierce, but ebay old user loyalty is very high, but suddenly big revision, and ebay to unify, the result? The new platform allows the old user to operate very unaccustomed, very uncomfortable, just ran to Taobao up. The original version of ebay was too urgent.

2, Tom took over and changed back to the old domain name
Originally, ebay's old domain name is very difficult to remember, I contacted it has 7 years, to now have not remembered that domain name ebay.com.cn This domain name is very good to remember. Who knows that after Tom took over, he was crazy and renamed ebay China as ebay, and then enabled the old domain name eachnet.com (I found, I really can't remember). ebay is not to be defeated by Taobao, but from the abolition of martial arts!

In the Consumer-to-consumer three platforms I mentioned earlier, ebay has only the first, third, and currently doing in China is not very good, in addition to the ones I mentioned earlier, there are slow, not enough human factors and so on. It's not much to mention here.

and the second core link "product promotion platform", ebay does not now, but also does not meet a good resource team to do this link.

So from the current situation, from the abolition of the martial arts ebay has no future.

Third, Pat analysis

Pat launched a relatively late, 2006 has been launched, a short span of two years, did not spend any money, is already the Chinese consumer-to-consumer field of the second. Ma Teng relatively low-key, so pat NET also relatively low-key, now has been in the hard to repair the internal strength.

From the above three links to analysis, the first, the third link, Pat has been closely followed by Taobao, and has QQ this invincible platform, do not spend the flow of money than Taobao the flow of the burning, it is really easier. Once Taobao put stones, at the same time the bridge to build up, that is the time to pat the net.

Ma's clever strategy is that everything is not first, you grope in the front, the mature part of me first copy, so low risk, low cost. And so on the pattern of almost, I again into some innovative things, fierce exerting force, and then quietly from the position of the second to become the boss. For example, the blog, Tencent Network is the last of these large web site blog, but he is China's first blog to make money on a large scale. Pat net aspect, still be thick accumulate thin hair state.

As for the second link, Taobao good did not make the model thoroughly, Pat has not yet public action, once the action, it will be the most powerful. Because Tencent has search, ask, and the most cattle QQ, once Pat launched a "product promotion platform" can not only search and ask for the flow value to play out, but also to launch the national promotional campaign. So that everyone with QQ can participate in the promotion. In that case, you do not need to have an online shop, also do not need to have a website, you may have nothing, you only have QQ, you can participate in Pat product promotion, after sale you can take commission to make money. In that case, any alliance would be ashamed of that size. In this way, CPS Alliance plus QQ Word-of-mouth promotion of the combination, Pat will have an invincible product promotion platform.

However, the PAT to launch this, it is estimated to take a year or two later. After all, Tencent's products are too many, the matter of making money is too much, the company is big, departments more, the efficiency of the natural low. However, two years later, search and clap at the same time, on Taobao and Baidu are depressed.

Four, Baidu Consumer-to-consumer analysis

Baidu has a lot of traffic, and has been relying on these flows in the profits of a variety of businesses and Web site network marketing costs, so Baidu deeply understand that "the core of business is marketing!" "That remark.

Baidu's Consumer-to-consumer is said to have started inside, and the end of the year to launch, I did not participate in the inner Baidu, so can only Baidu's strategy to speculate.

Baidu's cut, center is the second platform, is the product promotion platform. Baidu emotional quotient is not high, make everyone use him, everyone scold him. But Baidu IQ is very high. A few days ago, Taobao publicity to completely screen Baidu Crawl, Baidu immediately responded, Baidu will be Taobao sellers open green channel. This strategy is very smart, because every Taobao sellers need to promote. Baidu opened the green channel free for you to promote, you feel good, nature is willing to pay Baidu to promote. Taobao shielding Baidu is like cutting a knife (Taobao original SEO from Baidu every day from the million traffic, shielding and so on to give up so much money flow. ), Baidu launched a green channel, such as homeopathy again hit Taobao Punch, the gas Taobao can only use yin strokes.

I personally think that Baidu's three core links to Consumer-to-consumer should be the following order:

1. Product Promotion Platform

2. Online Payment Platform
3, Product display platform

And Baidu may thoroughly adhere to the "online payment platform" and "Product display platform," The free strategy, and even give a free part of the promotion service strategy, and Taobao to do this battle, and may be 1.5 after the profit can be achieved. Of course, this is only my ideal speculation, whether Baidu can be so smart.

V. Summary

Consumer-to-consumer market is still a high-speed growth of the field, Taobao completely sealed off Baidu, can only slow down the pace of their own growth, with less than 3 years, the boss of the position will not be insured. At the same time, two or three years later, the Consumer-to-consumer market malicious competition scene will gradually calm down, not all day you hit me a punch, I yin you a trick. It is more to consider how to use their own resources how to make their own consumer-to-consumer how to make more money!

Invincible heart, can invincible!
Who can grasp the most basic business essence, innovation development, especially in the "Product promotion platform" This consumer-to-consumer most important part of the effort, who may become three years after the Consumer-to-consumer field of money leader!

This article copyright to the King of Science and technology all, welcome to pick, turn pick please be sure to indicate the author and source!
Http://www.tongwang.cn/2008/09/19/20080919-135033-1.shtml

Author: Tong

Starting: Network Marketing Planning Network