Tong: General website brand value promotion strategy

Since the network real name by Ma Yun More Rogue, was Zhou with security guard 360 after the kill. Universal Web site has been very lonely and lonely, in the face of this feeling, there are two options:

1, dazed leisurely


2, Crazy development





Tong personally believe that the general Web site can not be as lonely as the failure to continue to be dazed, should seize the opportunity to crazy development, especially on their own brand-building above, should work harder, so in this regard, there are the following recommendations.

to promote brand value, the goal-oriented, from the brand value of the three elements to specifically discuss:

General website brand Awareness promotion Strategy

mentioned the general website, the industry people think this is the Earth people know, but you look to the whole of China's hungry Internet, but also the industry and business people know that it is a little distant from the ordinary netizens. So I personally suggest the next strategy for the generic Web site: Targeting the individual target market








1-1, cooperation to promote: With the blog operators win cooperation and development and people's market





1, personal blog than the enterprise site more than n times


at the end of last year, the number of personal blogs are billions, this number is the Enterprise site n times, this is very straightforward, huge market space.





2, the blog operators are facing the profit pressure


China's current major blog operators, the beginning of the Tencent blog, are facing a profit pressure, are some people have no money smell. So it's very easy to work with them with the tools to make money.

3, the Chinese more, the name of many people


Chinese general Web site only one, but the name of the people so many, who grabbed the registration, the final ownership is who, the concept is also better hype.





However, the implementation process can not be too urgent to catch strategy, personal recommendations are as follows:





1, lower the threshold, put the market price low


The general site is facing the price of the enterprise, the personal market is more difficult to accept, so for the development of personal market with the blog operators, should lower prices. For example, 24 yuan a year, 2 yuan a month. This is easy for individuals to accept, the amount of sales can go on.





2, the first year of income to all partners


in order to attract more partners, the first year of income can be all to partners, let them taste the sweetness, the second year in the sharing of profits.

1-2, soft article promotion: will hype to the end!

in still have the network real name this competitor's time, every day is the saliva war, therefore the media on every day has the cnnic the title, since the opponent has not, the news is also few. This is a very bad phenomenon.

No news, no news.

You see, every day internet news has Google News.
Google does not spend money on advertising, but Google in the hiring of public relations companies to engage in news, has always been a big, because this kind of advertising is very soft, smooth and silent.

Soft Wen is one of the effective means to promote the brand, especially the Internet, do not need to spend a penny, a soft wen can be reproduced on thousands of websites, millions of people look. So, the news can not be broken, we must constantly create news, will hype to the end.

1-3, Network Direct marketing: Let sales automation up!





every time I buy a generic URL that feels valuable, but I find that it can't be automated, I need to find agents, call, communicate, trade, and so on. Too much trouble, too waste of time, so give up.

General Web site should learn the common domain name, can let each user through the network direct purchase, do not need to call for someone, automation can be completed, only in this way, can let countless people every day like the query domain name in the query unregistered common Web site for business opportunities.

1-4, affiliate Marketing: so that every netizen to help us promote

If you have automated sales, then it's easy to add CPS affiliate marketing. Similarly, can be ruthless, learning about the U.S. host business strategy: 100% Commission strategy, the first year of Commission, all to help us promote people, to make long-term gains. In this way, we can launch countless netizens to do the promotion.

1-5, SEO strategy: Let name.cnnic.cn flow crazy rose up





every day, Baidu where Google seo to millions of of the flow, Cnnic's Zhong, as a and countless key words to deal with the platform, if the following my previous "Site search engine SEO strategy", Every day from Google and Baidu Seo to hundreds of thousands of traffic is very very easy. Increase so much flow, the popularity naturally increases.

Second, the promotion of general Web site reputation Strategy

2-1, open the interactive zone, enhance service value

The current common web site, even customers, can make customers feel very remote, there is distance. So it is recommended to open an online interactive zone.

1, continue to help customers solve various questions and problems, improve service satisfaction
2, let users for the common Web site recommendations, so that users participate in product innovation
General Web site single client, certainly people do not like, but if the innovative integration of a number of enterprises and individuals very much have the user needs of the function, may be better innovation and development. How do you know what users need?

A, monthly Golden Award

Every month for cnnic to provide good ideas, and are used to give material and financial rewards. This will not only help cnnic more good, but also allows users to feel cnnic is their own, closer and the user's distance.

B. Monthly criticism and recommendation award

face those criticized Cnnic, cnnic don't hate each other like Baidu, should thank, and give rewards, if cnnic monthly criticism cnnic The most powerful, give material rewards.

2-2, carry out electronic magazine, provide long-term help for customer development


Enterprises need is not a simple generic web site, greater demand is the network marketing all aspects of help, so the general Web site can do an electronic magazine, gathering and finishing all parties to the enterprise information to help the knowledge, free to the enterprise customers. Let the customer always feel that the general Web site has been watching them.


 

third, general website promotion loyalty Strategy


 

3-1, for the enterprise

According to the needs of enterprises to meet the benefits of enterprises, the biggest demand for internet companies?

Answer: Network Marketing

Because the core of business is marketing, whether it is business-to-business, or search engines, to make money is the development of network marketing business.

So what are the requirements for a business in terms of Internet marketing?

1, basic services: domain name, post office,
2, Website construction: Build station Service, build station CMS
3, website promotion: advertising, SEO, and so on
4, Marketing Management: Online customer service, potential customer tracking, network marketing analysis and so on

For enterprises to access so much demand, cnnic can integrate more resources, to provide enterprises free of charge, reduce the enterprise's network marketing costs.

For example, if cnnic can do, I will give up every year to help me earn hundreds of thousands of of the 9959 Enterprise website system, is willing to give this product free open source, let the enterprise build station cost to very low.

in this respect: should learn google,google mainly through AdWords to earn money, but Google to enhance its reputation, free enterprise to provide online office software, free enterprise Post office, online payment, Network marketing analysis, blog marketing tools and so on.

3-2. For individual

For individual users, the current CNNIC has launched a look at the software, the software, the software is currently mainly for users of all aspects of the inquiry to provide convenience.

This is a good idea, but for this software, in the following areas to improve the improvement, may have better results.

1, Name: Check to see the name is too bad, to take a distinctive, loud name
2, Function: Simple query is not enough to attract users, should add more inquiries, such as music, movies, software inquiries and so on. At the same time, shopping navigation should be integrated into a help users online shopping tools to save money. This will be more selling point.

for enterprises and individuals, constantly for enterprises and individuals to provide them with the tools they need, nature can stick to their long-term use, the use of inseparable from the loyalty of the natural ascension.

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