Tong: Is your execution tough enough?

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In traditional marketing, many planners attach great importance to creativity, so many people mention network marketing, but also excessive attention to creative ideas. A while ago, a friend asked me to give him network marketing creative ideas, and to Sister Furong, Landong such cases as an example, want to let all Chinese people know their products, as if this done, network marketing success. I told him that his E-commerce site is not suitable for bad speculation, to do a media platform website, by the hype quickly raise visibility on it, this kind of popularity no matter what type must be OK, because the visibility can make money. But an E-commerce site by this way is not home, because the E-commerce site is the pursuit of the final sales, so the network hype is not a good, if the bad reputation also for sales.

Network hype is not by what creativity, so the idea is nothing more than to engage in a controversial topic, borrow the potential, this little know to create news friends can make a lot of such ideas, and then only need in the largest 20 portals and forums lit the fuse on the OK, it is very easy thing. The network hype, rely on is not the so-called advocated out of creativity, but executive power!

Network hype, is only a link in the network promotion;

Network promotion, is only a whole set of network marketing work part;

And for the whole network marketing work, execution is more important than creativity;

Here are a few examples:

I worked with the IT World in 2005, the CEO of the IT World was Qin Gang, he is the most powerful team that I have ever worked with. The most important thing we gave them at that time was very simple two.

The first recruit: Search engine optimization seo

Their executive power exceeded my expectations and analogy. Not only do all the IT industry keywords, and even the non-IT industry a lot of super hot keyword also seo, and has a good ranking. Only six months later, they rely on SEO to get more traffic per day than 500,000 IP

Second Recruit: Content Alliance

In the IT world before, countless sites have taken this approach, including Pacific, for many years, but with dozens of sites in the content of the site Alliance cooperation, and not very good results.

For the IT world, because of the same field competition is too strong, so I gave their site to create a "best it content provider" positioning to do content alliances, and SEO good integration into this content alliance. Their team, which used only half a year, established this content alliance with 2000 websites. And the flow through content Federation brings more than 1 million IP.

Later, many websites see this as a way to imitate this, but none of them succeed, they don't want to be creative, but because they don't have the power to do it.

Another example of making money online

Now the personal stationmaster is very many, but earns the personal stationmaster of the money very few, especially nearly two years, the CN domain name one Yuan one, more lets the personal website overflow. Most of the personal site to make money way is very simple, earn adsense advertising fees, so around AdSense I give you an example of executive power.

AdSense recommended

At the end of August, AdSense will completely stop AdSense recommended business, but in the last and the year before, this business super fire, I am playing this business has done a Web page monthly income of more than 10,000 dollars, and some of my friends more powerful.

AdSense recommended the rules at that time: a recommendation B registered AdSense, b enough to earn 5 dollars, a to obtain 5 dollars; b When you earn enough 100 dollars, a gets a bonus of 250 dollars;

This system seems to be very reasonable, but there are a lot of loopholes, I'm a friend of the use of this design a recruit "serial meter"; the way is: a recommended B, B recommended C, C recommended D, D recommended F, F recommended g ...

In this chain, just make G easy to make 100 dollars, A, B, C, D, E, F each will get 255 dollars income.

My brother is more ruthless, gently loose from adsense where to get millions. How do you do that? He used the name and address of his relatives and friends to register hundreds of accounts and use this method to do it.

The CPC advertisement in AdSense

Many friends do the site, very tired to do the site, but rely on AdSense earn little, here to tell you a real use of AdSense money way. For example, do 200 stations, now do the site is too simple, do 200 stations that is a few months time, to do production. A few months later, because the SEO processing is very good, each website average daily also 500-1000 IP traffic. Set up a reasonable AdSense ads, a station that is 2 dollars a day left the income, but 200 sites a day is 400 U.S. dollars, one months easily more than 10,000 dollars.

Do not think that a person to do hundreds of station executive force even if the cow, last month I saw an old friend, he sent me to the airport when we chatted in the car, he talked to me about one of his practice: his team one weeks to do 2000 stations, server He is not missing, domain name one yuan, the cost is very low. And the theme of his site is not general personal webmaster to do the theme, and art processing is very beautiful, simply do not see is a garbage station, the current rely on AdSense income is very considerable.

He is very young, also do not understand technology, 2004 into the Internet in the first year more income than tens of millions, his success, there is creativity in it, but the executive force is more important!

When I first engaged in the internet, and some friends with a network of ideas, met thousands of people want to rely on an idea or creative wealth, now seven or eight years later, I did not see above by the idea of successful payment of netizens. So I gave up that website in 2003. Then immersed in actual combat, only slowly to my own some of the ideas into value.

Son and Ma Yun has explored the creative and implementation of the problem, the result is: first-class creativity and three-flow implementation, not as good as the three-stream creativity plus first-class executive power!

If you are creative, but have not translated into value, you have to ask yourself: Do you have enough execution power?

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