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today to Visit Sina Blog, suddenly found Big mouth Song Zude unexpectedly into the Sina blog 20 strong, and then enter Song Zude blog, big surprise! This guy's a real cow! Actually has used the blog to make money, earns the absolute more than the total.
this year blog to find a way to their own, made a lot of development discussion forum activities, and later the birth of the "blog marketing" the term, but only a noun, can rely on the blog to make money few people. In many network people have not made use of the blog to make money, the entertainment circle of the Song Zude took the lead in making use of the blog to make money, which has the meaning of "public big", worthy of our research. Oh！
One, low-cost to engage in large flow:
Song Zude's Sina Blog (http://blog.sina.com.cn/m/songzude) has nearly 6.82 million of the traffic, his Sohu blog (http://songzude.blog.sohu.com/ The flow is bigger 13.31 million, two blog traffic added up, traffic has exceeded 20 million traffic, this flow is to make countless corporate sites unimaginable.
in accordance with the current Baidu bid ranked 3 cents per click of the advertising price. Song Zude is equal to have no money to get to put 6 million yuan net advertisement cost effect, why here say is surpass? We can find that Song Zude each blog issued after the reprint rate is so that Xu Jing can not catch up.
Song Zude Eye-catching strategy is entertainment, with entertainment to attract eyeballs need to do the following three points:
1, to have a relationship with celebrities
2, it is best to create a controversial topic
3, writing Kung Fu Gao, the effect will be better
Song Zude Every blog There must be celebrities, but also is the manufacture of celebrities related to the very controversial topic, many topics are also let netizens surprised. So some people are scolded and others are curious!
Song Zude's writing is indeed good, his every word will not be too long, and the metaphor inside the special creative, the tone of a special exaggeration, curse of Kung Fu is even more than the shrew. Will make many like to see his blog Netizen read up particularly smooth, even have a kind of spoil the star's pleasure ...
by the mastery of these three points and repeated execution, Song Zude in a short time to attract more than 20 million of the volume of browsing.
Two, sell the advertisement to oneself:
on the Song Zude blog, in his blog to the left of the golden position, put is his ads, this guy is more intelligent and practical, not those who earn less than how much money of the alliance ads, but directly put his own company produced products ads.
In addition, Song Zude at the end of numerous blogs are also placed in his product ads.
Why did
advertise at the end of the blog?
because the advertisement at the end is better than the advertisement at the top banner position.
users to open the blog page is mainly to see the content of the blog, read a blog, the basic purpose to achieve the goal, have a sense of satisfaction, and then look at the following ads, it will be more easily remembered and accepted.
Song Zude in their own blog advertising, the user's psychological grasp is relatively accurate.
Three, Song Zude use blog Marketing Products:
Product 1: Entertainment Secrets Series Books:
on the Song Zude blog, most of them are to see the secret of entertainment, for Song Zude book products, most of the traffic is high quality potential customers, so this network ads put really accurate. Accurate advertising, the conversion rate is naturally high. Turned over Song Zude's blog and found that he sold a lot of it.
Product 2: "Wan Jian" elevated insoles:
This product is a lucrative product, the profit may be more than the TV shopping on TV, the profits of the products are also violent. Song Zude The list of users who buy this product directly on the blog is very, very much.
Many netizens have never understood, Song Zude as a boss, why to through the blog crazy with words to ravage the major entertainment circles, constantly abusing stars? According to Song Zude's so-called economic analysis, some seemingly crazy behavior behind the financial goals, it seems that Song Zude also have economic purposes. Oh!
from the commercial point of view, Song Zude successful use of blog marketing case, it is worth studying. However, Song Zude's blog marketing process also exposed some problems, we should avoid.
Four, Song Zude blog marketing process exposed problems:
1, one of the problems: casual disclosure of user information materials. Song Zude on his blog The details of the user's address, name, contact information and so on. The disclosure of such information is likely to pose some danger to these users and may be exploited by fraudsters.
2, question two: product quality and false advertising issues. Song Zude currently sells one of the products "Wan Jian" to increase the insole products. Please you in Google or Baidu or other search engine input "wan jian" this keyword, you can find a large number of this product negative information, we can judge for themselves.
Google search Results
Http://www.google.com/search?sourceid=navclient&hl=zh-CN&ie=UTF-8&rls=GGLJ,GGLJ:2006-32,GGLJ: Zh-cn&q=%e4%b8%87%e9%87%8c%e5%81%a5
Baidu Search Results
http://www.baidu.com/s?wd=%CD%F2%C0%EF%BD%A1&cl=3
Sogou Search Results
Http://www.sogou.com/web?query=%CD%F2%C0%EF%BD%A1
Search Results
http://iask.com/s?tag=n&k=%CD%F2%C0%EF%BD%A1
The biggest advantage of
network is that information is no longer monopolized by the minority!
