Tong: The foreign trade industry of the crazy money

L&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; If you enter a" cheap jordans "in English Google, Search results in the first 10 pages of English website 80% are Chinese do, and are the foreign Trade mall;

L If you enter a "cheap Uggs" in English Google, the results of the first 10 pages of English web site is also at least 80% more than the Chinese do, and are the foreign Trade mall;

If you enter a brand name in English Google that has some well-known shoes, clothes, or bags in the world, most of the sites in the top 10 pages of the search results are made by Chinese people, do you feel surprised?

If I tell you that a foreign trade company that is not particularly big can spend 10 million yuan on AdWords ads one months before Christmas comes, you may be more stunned ...

Yes, this is crazy to make money in the foreign trade industry, the industry is very low-key, very quiet, but they are very very profitable, today I will be in this article as we uncover the mystery of the industry.

Why is E-commerce so lucrative?
Why is the trade industry so crazy and fast?

Thanks to the 2008 world-wide financial crisis!

Perhaps you feel a little confused, the media does not say that 2008 years of financial crisis to China's many foreign trade enterprises have failed? What, you tong say the financial crisis has made the foreign trade industry flourish. And listen to me slowly ...

In 2008, the financial crisis occurred, most of the capitalist countries without face problems, regardless of the WTO's agreement, the United States to take the lead in trade protectionism, a large number of Chinese imports of goods to reduce, which led to many of China's foreign trade production-oriented enterprises.

But what? Foreign people do very very much like China's products, if they do not buy Chinese products, to buy their own country's products, the cost is too high, too expensive, the financial crisis has let their income atrophy, if the purchase of expensive products, how can they be affected by it?

But, fortunately, the Internet has been developed all over the world, they can easily buy from China's very cheap products through the internet. And China's foreign trade enterprise? Even better, the domestic price, the people's currency into dollars to sell to foreign people, foreigners also feel very cheap.

For example, a pair of boots in foreign countries, the price is about 120 yuan, if put online to sell to foreigners, direct pricing is 120 dollars, but? Foreigners feel very cheap, because the local mall prices are at least 360 dollars or more. From this phenomenon can be seen, the original channel business and brand, too TMD profiteering!

So, in this deal, Chinese companies are happy, China's government is happy, foreign people are happy, but foreign governments are unhappy, but they have no way; foreign brands are unhappy because they find that the whole internet is selling imitation goods from China, and that the quality of imitation goods is particularly good, Even a lot of IS and genuine in a production line. They can only complain, complain, complain, and solve the problem of fur, which cannot be solved.

And, through the development of the past few years, this area of the industry chain more mature, domestic manufacturers not only to provide production, but also to provide delivery services, the world's internet has been very developed, only a week, the product can be sent to consumers around the world. And these foreign trade enterprises? The work to be done is simple:

The first step: to build a foreign trade website
This piece has a lot of mature, free commercial English mall source code, understand point technology one hours can do one, do not understand the technology also need to spend a little money can find someone to do one.

Step two: mercilessly promote the Foreign Trade website:

How to promote the foreign trade website effectively? The simplest and most effective of these are two strokes:

1, AdWords Ads
AdWords Advertising is the most direct limited, the day of the launch, the day to see returns. Over the past few years, I help a lot of foreign trade enterprises to launch AdWords ads, so I have many big customer accounts in AdWords, and these foreign trade enterprises are very generous, they are willing to give me 30% service fee, that is, they give me 100,000 of the advertising costs, I just need to give them 70,000 on OK.

We all know that AdWords agent only sell 20% of the service, these foreign trade companies are willing to give me such a high service, this is the AdWords optimization technology, AdWords kungfu, test Day on OK, such as testing a day of 2000 yuan advertising, I only need to spend half an hour, Then in my AD account to add an ad group, and then design a good advertising language, choose Good keywords, set up a good advertising related settings, the next day customers can immediately see the benefits. They will naturally pay for this service when they see the benefits and make them feel worthwhile.

2, SEO Technology

AdWords Advertising is a cost, and SEO technology to do good, do not spend money can obtain a large number of customers, such as a precise keyword line to Google's homepage, a day may only bring 300 IP, but the 300 IP converted into a profit may be thousands of dollars. Because of the low cost of SEO, so in the past two years, my SEO money training courses, a considerable number of students are doing foreign trade. Know more, I also play to do some.

Step three: Collect the money, tidy up the order, then let the cooperation enterprise deliver

The promotion of foreign trade companies do a good job, every day is to collect money, order, and then transferred to a lot of cooperation with their own business list of their own shipments. In the past two years, I have been communicating with the students who do foreign trade, do you know what their biggest confusion is? is afraid to collect too much money, because PayPal is easy to seal accounts, may be because there are a small number of customer complaints, may be PayPal think you take money too often, and so on, once the account is sealed, the funds need to climb up in PayPal account 180 days before can be taken out, so much liquidity for six months can not be used, It's hard to be a human being. is only one person's foreign trade website, thousands of dollars a day is very easy, then half a month of money is tens of thousands of U.S. dollars, RMB hundreds of thousands of, if the continuous closure of several accounts, liquidity may be broken.

Some enterprises that compare cattle in this field

So, a few years ago, the Dunhuang Web site such as this factor in the low-key development of the early days of the Dunhuang network is actually to help these foreign trade retail companies to develop the collection. Because of the Dunhuang network in PayPal there is a large deposit, and PayPal signed an agreement, the funds will not be a problem, so there will be a lot of foreign trade enterprises in order to reduce risk, willing to pay some of the collection service fees, and then through the Dunhuang network to sell products.

In addition to imitation goods, there are very many formal products in the foreign trade of the child also do very good, for example, many of my students are wedding dresses, through the network can sell wedding dress to more than 100 countries. Because the wedding dress is a special meaning of clothing, so the price is relatively high, and in foreign markets, sell more expensive, is very lucrative products. and domestic many do wedding dress production of small enterprises, simply sell online, to provide foreign custom service, but also very very lucrative.

There are crafts, electronic digital products, foreign trade, this piece also do very well, in the field of electronic digital products, such as lightinthebox.com is very fast, a year has hundreds of millions of of sales, to become the industry's role model.

Of course, there are more NB companies, the adoption of a multi-site strategy, the sales of each site is also good, but hundreds of sites add up, may be much more powerful than lightinthebox.com. Last year I went to Putian play, friends told me, although Putian is only a city, but there are about 10,000 foreign trade companies, and the largest local do a company, only SEO team has 400 people. Its scale is conceivable.

Foreign trade to make sales of the intermediate links less and fewer, so that a lot of Chinese factories, can not be exploited by the channel business directly to sell products to consumers around the world, consumers can buy cheaper products, Chinese factories can make more money, so the foreign trade will naturally become more and more fire!

Are you ready?

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Author: Tong

Starter: http://www.ufoer.com