Tong: The outlet of the SME website

Over the past three months, I have launched 7 SEO training, in the SEO training trainees, small and medium-sized enterprises accounted for a large part of the Web site, all of these small and medium-sized enterprises have a large number of marketing problems; In recent months, a media has let me write a few business comments, are around the SME website. Seems to be more concerned about the small and medium-sized network marketing issues, here talk about the small and medium enterprises Web site problems and solutions!

To consider the way out, first consider the purpose of the SME Web site:

1. Image display

2. Marketing Tools

From the commercial point of view, I would like to see the site as a marketing tool, according to this idea we do the following analysis:

The small and medium-sized Enterprise website ponder:

At present, competitive advertising is the main choice of small and medium-sized network promotion methods, but fraud-click Madness, the intensification of competition, so that the cost of network promotion increasingly, so many small and medium-sized owners a vacant. A lot of consideration, or to continue to do network promotion!

The answer is yes: Be sure to do it!

Because, despite the existence of some negative factors, after all, the network is still the lowest cost of a promotion channel.

However, can not be blindly done, to find ways to reduce costs, increase network promotion channels!

How to achieve it? One step at a moment to analyze the key issues:

Second, why most of the small and medium enterprises Web site is difficult to play a role?

There are two main reasons:

Reason one: Most of the SME Web site does not design and manufacture from the angle of network marketing

How does the SME website design from the marketing angle? I used to write a special article:

Http://www.tongwang.cn/2007/02/01/20070201-145530-1.shtml

Corporate web site in the design and production, to take into account the three major aspects:

1, from the perspective of SEO design
2, from the perspective of humanity to plan the Web site structure, writing Web pages, etc.
3, to Support online customer service system, potential customer tracking system, Network marketing analysis system and other network marketing tools.

In these three aspects, each cover has a lot of details, but basically most of the Web site production companies do not understand these aspects, so do out of the site are pathological sites, it is difficult to play a marketing effect.

Reason two: Small business owners do not understand network marketing

For enterprises, to make money, you need marketing, to make money through the network, you need network marketing. However, most small and medium-sized enterprises do not understand internet marketing.

Now, there are still a large number of small and medium-sized enterprise owners do not promote this concept, even if there is a website to promote the concept, they are also the site to promote the work to some network companies, and these network companies themselves in the network marketing is very food, mainly rely on small and medium-sized enterprises to earn services, So let the small and medium-sized enterprises to promote the cost of the site is not very obvious effect.

What can be done to play a role?

3-1, from the Network Marketing angle Revision website:

Most of the enterprise Web site's technical framework is particularly poor, and even a lot of the use of a very large part of the self-service building system can not be perfected and modified. Therefore, it is strongly recommended that small and medium-sized enterprises to give up those flowers and not real, good-looking bad use of the old site, from the marketing perspective of the site revision.

Corporate Web site revision, in order to save costs, you can directly choose from the network marketing perspective of the development of 9959 Enterprise Web site management system. Low cost, and convenient, even if you do not do the site, you can use this system to quickly build a website or a revised website.

3-2, Learning Network Marketing Combat Knowledge:

The website is done, just lay the foundation, the enterprise needs to consider the following questions:

1, how to improve the ranking in search engines?
2, how accurate keyword advertising promotion?
3, how to promote the promotion of the league blog and other promotional methods?
4, how to detect the effects of these network promotion?