Enterprise website can help enterprises to make money, the key is this enterprise website is able to play a good role in network marketing, so for corporate websites, from the angle of network marketing to design. But most of the current corporate sites are simple from the aesthetic point of view to design, at most is an image display site, rather than marketing-oriented enterprise website. Only completely from the network marketing point of view to design the corporate web site, become a marketing-oriented enterprise website.
What are the characteristics of a marketing-oriented corporate website?
One, the website design completely conforms to the SEO
Search Engine Optimization Ranking is one of the most important means of Web site promotion, all marketing-oriented enterprise site to meet the first SEO, mainly in the following areas:
1, the foreground all generate the HTML static page 2, the product page produces the weight relatively high the directory structure 3, the backstage automatically generates the XML form the website map 4, and through the backstage can direct to each big search engine to submit.
5, each page title and meta tags can be customized 6, hyperlink structure directly very reasonable
If an enterprise website does not design from the angle of SEO, do well after, still need to spend a lot of money please professional SEO company to optimize the website. Will waste a lot of time and money, so the best business site directly from the perspective of SEO design.
Second, the design is fully in line with the humanized operation:
The website is not the artwork, must not design hazy dim, lets the customer look the eye to spend, must design clearly, the user-friendly browsing. The main features can be expressed in the following aspects:
1, the navigation structure clear: Let the customer an Internet station, know what this company is doing, what products and services. Then the customer simply clicks on one or two mouse to find the information they need, and easy to contact your business.
2, the Web page to open fast! page do not use pure flash, do not use too much to decorate the picture, because it is slow to open. I used to say that the key to marketing is to sell feelings! The website must give the customer the pleasure! Therefore the marketing Enterprise website must design the refreshing some.
Third, to have the necessary network marketing tools:
Network Marketing is a combination of technology and marketing strategy, so take reasonable network marketing tools, can greatly improve the conversion rate of potential customers. For example:
1, online customer service system: so that potential customers want to consult, do not need to call or email, directly through the online customer service system and sales staff management and communication.
2, potential customer tracking system: In the sales of a word: 80% of the deal is achieved after 5 tracking!
Therefore, the tracking of potential customers is very very important things, so how the corporate web site with a potential customer tracking system, speak greatly improve the conversion rate of sales.
3. Network Marketing Analysis System.
Network Marketing Analysis system allows enterprises to their own marketing situation at a glance, to help enterprises make better marketing decisions.
Is your corporate website a marketing-oriented enterprise site?
Perhaps, you will ask, is there a marketing-type site demo? You can look at my latest website: http://www.9959.net.cn
Has the network marketing aspect question, welcome everybody and my assistant Exchange, mailbox: lly@tongwang.cn qq:619571835
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