Tongji and Czech Republic "Tiger" mouth seized food

Reporter Wang Yueping Chinese automobile design field has been the world of foreign giants, and the establishment of nearly a decade of Tongji with the Czech Republic is coveted the big mouth of this "fat." In the new car development of the three American auto companies, 50% of the design tasks are outsourced to the professional automobile design company, and about 60% of the German Volkswagen company's design tasks are also completed by the Auto design company.　　In the 50-70 years of the last century, the mode of cooperation with the automobile enterprise not only pushed the automobile design company to the pinnacle, but also made Maserati, Lamborghini, Maybach and other automobile brands rise, and firmly occupied the world high-end automobile market. As a veteran car design company in China, Shanghai Tongji Tong-Jie Technology Co., Ltd. (hereinafter referred to as Tongji) has been working to shorten the gap with foreign design companies, 2008 by Tongji and the Czech Republic under the auspices of the development or participation in the development of the cumulative sales volume of more than 540,000 vehicles, accounting for China's passenger car market share nearly 9%. In addition to FAW Group, Dongfeng Motor Group, SAIC Group, Shanghai GM and other domestic mainstream automotive enterprises, but also for international well-known automotive brands such as Nissan, Toyota, Suzuki and other related technical services.　　In gaining the market favor at the same time, Tongji and Czech has also been recognized by investors, in the near future by the Fortune venture to invest 50 million yuan investment.　　Automotive design Outsourcing has become a trend and design Ferrari and the world-famous Italian design company Pininfarina (Pininfarina), Tongji with the Czech Republic may also slightly immature, but in Tongji's chairman Reyucheng Heart, but there is another meaning. "1999 years in the automotive industry, China has no core technology, no products, but a multinational assembly shop, and if that continues, the domestic parts industry will be wiped out, just like the road that Brazil had traveled." "The car industry at the time to stimulate the thunderstorm, he resolved to" fight a car industry in the war ", into the Chinese auto industry in a blank market-automotive design field.　　The thunderstorm was established with 5 other colleagues in 1999, with the aim of independently designing the first complete car in China. The field of automotive design has always been the world of foreign giants, compared with the domestic automobile design companies, these foreign giants formed a complete industrial chain for decades is the main reason for their popular international. But in China, everything is just getting started.　　Although the domestic automobile industry has been developed for more than 50 years, but most of the models imported directly from abroad, such as Chery, China, Hafei, Buick and other brands are designed by the Pininfarina company, China's own development and design of the handful. "Although Faw, SAIC, Dongfeng and other major domestic car companies have their own design center, but for professional automotive design companies, design outsourcing is often more efficient way."　　The thunderstorm became an expression. The design company grasps the specialized product design technology, at present has become the automobile entire vehicle and the spare parts factory essential development strength. The introduction of automotive design outsourcing, in addition to cost considerations, professionalThe design company has many advantages, but also makes the design center of the big automobile enterprise to be too much. First, the design company has a strong professional design team, some advantages even higher than the whole plant; second, the design company to many automotive companies to design products, master different automotive company design standards and technology, automotive companies can not have the technical crossover advantage; third, At present, the new model has become one of the main means of competition for automobile manufacturing enterprises, the development cycle is getting shorter, as automobile enterprises, because of the tight production task, most technicians are difficult to get rid of the production problem of "fire" task, it is difficult to have more time to consider the development of new products,　　Many car companies have more than million design and development technical personnel, but there are more than 50% of the vehicle design work need to design the company to help complete, because design company is the car company to improve the development capacity of the inevitable choice, can reduce the duplication of equipment, high efficiency. At present, the design team of domestic design company is mixed. Now a lot of small design companies, each company has different strengths, which leads to waste of resources. Therefore, the need for authoritative institutions to integrate human resources, to form their own design brand, in order to compete with foreign companies.　　The thunderstorm became an expression. It is precisely because of this situation, even in the face of relatively low prices of domestic design companies, many car manufacturers have chosen a well-known foreign car design companies. It is understood that the Italian design company's design costs are about 10 times times that of China, such as Italdesign Company a new car development fees for 80 million mark, South Korean design company charges are 4 times times the Chinese design.　　And it's not easy for Chinese auto companies to get out of their way. The leading advantage decides the profit space as the upstream of the automobile industry, the automobile design company not only embodies the strength of the automobile industry, but also makes the automobile design company obtain the huge profit because of its high threshold.　　Tongji is one of the typical. "At the beginning, most of the orders received by Tongji were car models. For the first 3 years, Tongji is committed to the accumulation of data and experience. 2003, with the development of domestic independent research and development enterprises, we received more than 10 car design orders. Although the car market has been sluggish this year, our business has not been much affected, and we are pleased that several of the orders this year came from state-owned carmakers that were originally based on joint venture design companies. The thunderstorm was introduced to.　　And after nearly a decade of development, Tongji's real assets have reached nearly billion, fully in line with the relevant provisions of the listing. Tongji with the Czech Republic in the design and development process and database accumulation has been the beginning of scale, this is the industry's other competitors can not be simply beyond. At present, the company has established a complete set of 2600 main flow based on the basis of 35000 fine design and development process and 22000 Week plan design process, summed up the world's advanced level of more than 33,000 design engineering technical standards. In the database, has accumulated more than 200Model database, including more than 100 models of product design engineering experience and database and more than 100 competitive vehicle benchmark database.　　At the same time, Tongji and Czech through the introduction of talent in a short period of time to enhance their own strength, so that they squeeze to the international design level. 2005, Tongji has hired two of the world's top ten design experts as the chief stylist of the Automotive Design Engineering Institute.　　In addition, Tongji also brings together a number of automotive bodies from the United States, Japan's top car body, chassis, electrical, CAE experts and more than 100 domestic top automotive design experts, improve the company's design capability and level. At the same time, through the acquisition of foreign well-known design companies, also let Tongji and Czech quickly in the automotive design industry fame. "Through mergers and acquisitions, on the one hand access to their entire vehicle customers, on the other hand they can bring their advantage technology into the country, thereby improving the technical level and price of domestic design, while reducing the price of foreign design companies." In the automotive 12 core technology, Tongji and Czech in 6 aspects of the world's leading position, and 5 have reached the international advanced level.　　"Thunderstorm has also said that there is the idea of mergers and acquisitions of domestic companies, integration of domestic resources." For the planning of the future, Thunderstorm Cheng said: "Tongji's positioning is the overall automotive design solution." In addition to the whole vehicle product design, product technology, product engineering field, at the same time extend to the mold, production line design areas; We will also be in some core automotive electronics products to form the core technology platform. Through these aspects of the layout, the final form of an automotive product overall solution. "The automotive design industry because of its huge market potential, and Tongji with the Czech Republic has the strength of independent intellectual property rights, is an important reason for our investment."　　"said Fu Zhonghong, investment director of Fortune Venture. China's auto industry each year to launch a new model of 20, in accordance with each section of the design cost of 50 million yuan calculation, the automotive design market will reach nearly 1 billion yuan. It is a huge industry development prospects, as well as enterprises due to high-tech content brought about by the huge profits, Tongji and Czech won the recognition of investors.