Tonight hotel special disclosure entrepreneurial hardship unloading rate has reached 95%

"Http://www.aliyun.com/zixun/aggregation/32866.html" > Billion Power Network News "April 15, hotel reservation class app tonight hotel special COO Jinxin to billion power network revealed, Tonight hotel specials have been achieved monthly profit and loss balance in March. But he also admits that despite a great deal of exposure and visibility on the line, the unloading rate at the beginning of this evening's special hotel was 95%.

Jinxin said that tonight hotel specials in September 2011 after the launch, soon to get millions of users, the media also rushed to report, popularity quickly opened, but the actual user retention rate is very low, orders are small. According to his introduction, from September 2011 to April 2012, tonight hotel special rate of unloading has been as high as 95%. "Although it was bright outside, we had less than 100 orders a day and only more than 10 single, dozens of single businesses a day," he said. ”

For the early online user experience of the soft rib, Jinxin summed up 2 aspects of the problem:

First, the mobile phone prepaid mode challenges the user's habits. For tonight's hotel specials, offline hotels, Mobile prepaid can be more confident in the actual transaction, but for users, the front desk payment has become a habit, mobile phone prepaid very little received recognition.

In addition, the model of 10 hotels in each city is not workable in China. Jinxin analysis, in the United States, because the number of people driving, in one place to book a hotel in another place will not be too troublesome. In China, if users in Shanghai Xuhui District, but the app only recommended Shanghai Pudong Hotel, users will 211.html "> feel very Troublesome." "The hotel will not buy any cheaper users." ”

The rapid loss of users has almost made tonight's hotel specials return to the starting point and start again. The docking of good payment solutions are eventually abandoned, the hotel also needs to modify the cooperation program. "We talked about four hundred or five hundred hotels, and then we all talked about it, and the prepaid contract was turned into a pay-as-you-go contract," he said. ”

Jinxin said that from October 2012 onwards, the Night Hotel special user experience began to improve, the current download volume of about 6 million, but the repeat use rate is not high. According to him, tonight Hotel special app There are still some details of the user experience to be optimized, such as hotel reservation guarantee: Some hotels after a certain period of time to book a room over a certain amount of credit card guarantee, but tonight hotel specials in the specific type of guarantee, and the way the bank docking is still groping.

The

billion power network learned that tonight's hotel special at the end of 2011 to obtain the first round of more than 4 million U.S. dollars financing. At present, the app online more than 30,000 hotel resources, of which nearly 3,000 hotels for tonight hotel special resources, the rest of the hotel resources mainly access to the Art Dragon Travel Network inventory.