Tools Web site: You think it's easy for us to do

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Many new owners in the face of spending a lot of time every day to update the site's article information content, began to drum, why did you choose to do content-type site? Why not do a tool, service application-type site, such as ip138 or Webmaster tool class site, the program put up every day do not need to update, how convenient. The author of the past few years also have such ideas and feelings, but contacted a few of these types of webmaster only to find that things are far less than we think so simple. Here are 4 aspects to say, the tool class site, in fact, we are also difficult.

I. Technology. Many people say that this year to do the site, technology is still a problem? Saying this proves that you have not done a solid job of a website. Indeed, there are a lot of web site procedures for tools, free, charge all have, download a random, you will find that most of them are advertising and chain, all belong to castration version, or are static, if you want to use, you need to spend a lot of time and energy to modify. Know the technology is good, if do not understand technology? Basically, there's no way. If the person who specializes in the development of a set, they do not understand the code is difficult to determine whether the program is good enough, now can be used, will not be able to withstand large-scale user query function. The website program is ready, that late server deployment is a big problem. For tool-class sites, how to optimize query functionality is critical, otherwise you may consume more server and bandwidth resources than your competitors. Because you do not know the technology, do not know how to optimize.

Ii. competition. The Competition for tool-type websites is very strong, if you say that the content of the Web site can also be some way to get to the long tail flow, the tool class site may have only a few main keywords, to flow from the search engine, you need to be strong enough SEO skills, your site in front of your competitors, For novice webmaster, do you have the ability and perseverance? From the user's point of view, she needs your products to provide a very good tool applications and services, the need for their own products are very strong, in addition to the long-term accumulation of the establishment of their own brand, which requires you in the promotion of the full effort, the promotion of the difficulties will be in described below. If the general class of Web sites with a variety of features can also mix a second-rate, three-stream can also be very nourishing alive, that tool-type site can only accommodate the top 10, or you do in front, or you have no. In fact, we also see a lot of tool-class sites, either as a subsidiary function of the site to survive, few people use, or the webmaster themselves have not visited for several months. Can you accept this fierce competition?

Iii. cost. The cost of the problem seems to everyone is not a problem, the user less traffic time, the cost will certainly not go; users more traffic, you can make more money through advertising, the cost is still a problem? This is the idea that we take for granted. As mentioned in the previous Technical section, the tool service class Web site requires a lot of hardware and bandwidth, not our traditional understanding of a server can withstand 10W traffic access, the tool class is not required to query the database is required to index or external query, The requirements for servers and bandwidth are fairly high, and when traffic is low, the front-end Web and database have to be placed on separate servers, which are additional costs. From the profit part, the tool class website needs the user to establish to the brand cognition and the recognition, the advertisement is many, the user experience is poor, the user does not come, the website does not have the long-term development, the advertisement is few, basically cannot maintain the cost. The author of the previous article also mentioned a picture of their own business start-up projects, basically because the cost control does not come down, eventually failed to go on.

Iv. promotion. As with any site, the site is the need to promote, and tool-class sites than other types of sites need to do more to promote. In the competition in the previous mentioned, to information articles based content Web site, can be done by more keyword to achieve search traffic, even if the SEO technology is not good, but also through a better pseudo original to achieve a variety of long tail keyword flow. But for the tool class site, there are only a few main keywords, there is no so-called long tail keyword, want to want to flow, or the main keyword to achieve the ultimate, or the need to use other promotional methods to promote the site out. In the promotion, we can see a lot of tools in the Web site are advertising the way in the promotion, is because the tools of the site is difficult to find more effective and can be implemented to promote the way.

In fact, we see a lot of article titles are very like to use the word "fast", "easy" to attract people, but we actually did it after discovering that these things are not fast, not easy. You, I even find a job to earn wages are not easy, not to mention through their own power to operate a website to make money? After settling can see the light of the world flashy, down-to-earth to do the site on hand to do a good job. If eating a bowl of looking at the pot, will often lose the current bowl of rice. This article copyright belongs to it Practitioners home www.3ppt.com stationmaster all, welcome reprint, Reprint please indicate the source. Station outbound outside the chain only 5, recruitment it category of Friends of the chain.