Top 10 Group buying sites monopolize 90% Sales

Layoffs, closures, separations, brush sales, mergers ... In addition to near the end of the year I have several websites profit news, the whole 2012 around the group buying industry almost no commendatory can be summed up. Yesterday, group buying navigation website Group 800 released the "2012 China Group Purchase Market Statistics Report", showing the total number of group purchase sites in the industry from the peak period of more than 5,000 to 2000. In sales, the shuffle prompted large Web sites to grasp the big head, last year more than 90% of sales are ranked top ten group buying site contributions.

Group buying site reduced by more than half

In early 2011, the group purchase site in the acquisition of sufficient venture capital after the start of the local market, two years later, many large group buying site tasted the bitter fruit of overload expansion, in the small and medium-sized city expansion slowed down, resulting in the whole year layoffs, close local points of the storm constantly.

The local group buying site has staged a "hunger game" over the past year, compared to the scale of the large group buying site after the siege. Since no one group buying site dared to raise prices sharply, the industry plunged into a six-year instability and had to continue to consume cash reserves until the end. With the peak period of August 2011 compared to more than 5,000, the current national group purchase site only 2000 more, if it points to Taobao shop "class buy" site again stripped, after the spring Festival, there will be a group of group buying site extinction.

Large group buying station because each other's price competition suppresses each other's Maori space, so many small group buy station lost the bargaining chip with the merchant, thus being cleared out of the arena. "They flocked to the vertical industry of high margin last year, such as wedding photography and peripheral tourism, which, from a certain point of view, were similar to those of the ticketing companies who specialize in wholesale deals." "Regiment 800 co-founder Hu Chen thinks.

One or two line city development basic saturation

Group buying industry last year, a large and small incident occurred every month, around the theme of redundancy, separation, closure, merger, integration of these items. But to be sure, the major group buying network in the closure of the station, to adopt a contraction strategy, and in the three or four-line city began to prevail. Monitoring showed that the total turnover amounted to 21.39 billion yuan in 2012, an increase of 93% per cent in 2011, total annual purchase reached 456 million people, compared with 2011 growth of 45%. Among them, the three or four-line city last year total sales reached 9.941 billion yuan, accounting for 46.5% of the total, these cities 2011 market size accounted for less than 20%.

In contrast, the northern, upper and broad three major cities in the group buying deals contributed to the decline from 28.3% to 22.9%. In the face of the one or two-line city development gradually saturated status quo, several national group buying station again started to move to the pace of the place, but this time with the crazy expansion before the more cautious.

Top ten stations occupy more than 90% sales

Compared to the originator of Groupon in the United States accounted for nearly 80% market share, 2012, the domestic group buying market also showed a centralized trend. Last year, the top ten group purchase station deal amounted to 19.84 billion yuan, accounting for the annual purchase turnover of 92.8%, and the number was 87.6% years ago.

2012, the sum of the top five group buying sites accounted for up to 74.5%, the pyramid-point group purchase site turnover has been concentrated, "Matthew effect" further intensified, even in the second half of last year, the first 5 large group buying stations appeared between the monthly turnover of 100 million to 200 million yuan high sales. Due to the closure of 24 coupons, F Group and high-peer merger and other industry events occurred, the top ten site seating has also changed.

Hu Chen that in the end of the year-end group buying performance, but also to realize that in addition to seasonal dividend factors, the 2012 group purchase industry as a whole scale nearly one times the growth, to a greater extent from the group purchase site to the surface of the large number of merchants and long-term sales. It is reported that in order to change the long-term low gross profit margin, group buying site in this year, the price quietly rose, the average price has risen to 39 percent, and through the introduction of some 50 percent-80 percent of the preferential package project to improve their profit space overall.