Top 10 hits distribution in search results

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Sample data include:

Number of Searches: 9,038,794
Hits: 4,926,623

The clicks at different locations are as follows:

Comparison of position clicks and first names compared with the previous one

First name   2,075,765   -                 --
Second name   586,100     1:3.5               1:3.5
Third place   418,643     1:4.9   　　           1:1.4
Fourth place   298,532     1:6.9             1:1.4        &NBSP
Fifth place   242,169     1:8.5              1:1.2
Sixth place   199,541      1:10.4            1:1.2
Seventh place   168,080      1:12.3            1:1.2
Eighth place   148,489   &nbsP;　　1:14.0            1:1.1
Nineth Place   140,356      1:14.8           1:1.05
10th place   147,551      1:14.1            1.05:1

Others analyzed only 7,752,953 of the hits, and came to the following results (in fact, almost identical results can be obtained from the above data):

1. More than 42% of the hits are concentrated in the 1th place. The 2nd-place hit rate quickly dropped to around 12%. The third place has only about 10% clicks.

2. Only 4. 37% of clicks are distributed in 第11-20名 (search results on the second page). 第21-30名 (third page of search results) is down to 2.42% hits.

3. The number of clicks in the 10th place is higher than the 9th, which is similar to the eighth name.

4. Nearly 90% of the clicks are centered on the top 10, the first page of the search results.

And you can see:

5. The number of clicks between 1th and 3rd is very different, and since 3rd, the amount of traffic has changed little. 3rd place and 4th place are similar. 5th to 7th visits are almost identical. The last three positions (8th to 9th) of the first page are relatively close.