Top editor two steps to teach you how to make a comeback

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As a migrant workers in the network, I realized the importance and lethality of editing in my work. But many enterprises are based on the premise of wage measurement and recruitment, the general enterprise will think that the editor, very simple, is to update the article, false original who will not? Just find one. In fact, editors in SEO and SEM are playing a very important role, I believe that the famous saying everyone knows: "The content of the king, Link to Emperor. " This statement embodies the essence of the content in the network. I would like to give you a summary according to my familiar with the 150 of experienced editing classic patterns and processes, I hope that reading this article readers can build themselves into a top editor, so that the network richer.

First: the definition of editing.

Editorial definition: editing, using material civilization facilities and means, organizing, collections, collecting, collating, compiling, approving all kinds of spiritual products, so as to disseminate the work of the public and the personnel engaged in the work.

Editing is the most important part of the feasibility of all activities of the network, which determines the intrinsic weight of the website and the stickiness of the website users.

Second: The process of the bone Ashes edit and necessary knowledge.

Editing steps: Organizing, collections, collecting, collating, compiling, approving, publishing

Edit the steps to read:

1: Organization: You have to have a certain amount of resources and integration.

2: Collections, Collection: Looking for the same industry site, selected reference sites, the relevant articles for screening and collection of articles.

3: Collation, Compilation: The collection of articles for false original, even original.

4: Validation, Publication: After the revision of the article, submitted to the editor (without the editor of the words directly published) validation, as well as published or modified to publish.

All of these are basic editing processes, but before you know it all you have to do is make sure that the text is readable. and must know a concept included more, the higher the weight, the higher the weight, not necessarily included more.

The essential knowledge of the Ashes level editor:

1: Resources.

Do network colleagues are also doing resources, connections is money, so the accumulation and integration of resources, must have a certain resources.

2: Layout and articles.

Layout is divided into Web site layout and articles, the layout of keywords, the site layout can be very difficult to implement, because the work of colleagues know that the company's user experience is not the most important problem, because there are bosses, sales department, art and other aspects of the problem, the implementation of a certain degree of difficulty. That can only make a fuss and the layout of keywords, according to user experience to layout F-type, important content or keywords should be placed in the top left corner of the page, the article internal keywords should be explained, do link.

The selection of the article to modify and publish.

1: article title. Must have uniqueness and accuracy, the title similarity can not be too high, and the title, keyword, description as much as possible.

2: Text. Do the internal chain, anchor text set. (reference standard generally according to Baidu Encyclopedia)

(Add PV, Help and rank up, within the chain effective time of 4 weeks)

The article noun and the specialized terminology must add the anchor text

The inner page must be built with links to relevant inner page channels (if it is not relevant to rank).

Do not return to the chain, you can not link yourself, but in addition to the source URL.

Do not layout non-relevance links on the page.

Do not link to the directory page with just one keyword.

The same page can be linked with different keywords.

Keywords in the same article appear multiple times, can not repeat the link on the same page, only the link appears for the first time.

If you have merged words, you cannot split the link.

You cannot link the same page in large quantities.

Combination of graphics and text to enhance readability.

Picture plus watermark, pictures need to add alt,alt can not repeat, to explain. (Add pictures)

Do not force keywords, especially those that are not relevant to the article.

The most important place in the front. Preferably the upper left corner. (according to F-type browsing mode)

Text as long as possible. But must be readable and graphic combination. (Increase the site's stay time)

The position of the key words, in the case of not strong plus go, the first and last paragraph as far as possible add keywords.

According to Chinese word segmentation principle, as far as possible to modify the keyword, increase relevance.

Analyze the frequency and time of the keywords appearing on the top of the article.

Product page repeatability is high, adding comments and product comparisons.

The total number of text in the body should be more than 60% of the page. (Question of repetition)

3: Update frequency and quantity. The general individual stationmaster all is chooses gathers, but is the enterprise to do the station, the best artificial renewal, because gathers the words to pass the high, causes the website to collect the problem, even will take the snapshot to regress.

How often the article is updated. General blog and Enterprise Station 2-10 on the line, portal can be unlimited, small and medium site updates too often words layout of the keyword in a short period of time will not get the weight of the home page.

The number of updates to the article is certain, it is best to regularly update the quantitative, if the update time is not fixed, or the number of instability, ups and downs, the site is easily k.

4: Fatal misunderstanding.

Minimize the repetition of articles or headings between content pages.

Published pages can not be arbitrarily modified and deleted. (modified except for two tweaks.) Delete will cause dead link, must do 301 permanent redirect)

Related pages must be linked to the site, not similar to a large number of links.

5: The content of the site two fine-tuning (the new station is included for 2 months or so can be adjusted).

Why to fine-tune it, because seoer general keyword selection, after a period of time to find some words to home but no traffic or conversion rate is very low, or a directory is not included, or a large number of return 304, this time need to do two of the content of fine-tuning, For example, change the title or modify the paragraph or to modify the long tail of the keyword operation.

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