Top of the wave: The three most noteworthy trends in the technology industry in the future

The Top of the Wave is a must-read for many friends in the technology circle. The theory of enterprise genetics and the tide of science and technology mentioned in this book are subversive rather than balanced, as well as explaining the ups and downs of the technology industry from the perspective of capital and mechanism The law of floating really benefits people. Author Wu Jun Last revision "Top of the wave" About 2007, the following five years, he has been continuing to observe and rebuild their own methodology, the following combs Wu's three notable trends for the future, a slight decrease .

First, from the "Internet profit model + mobile Internet subversion effect", entrepreneurs need a new approach

["Push-down" business] Advertising, games and e-commerce is currently the mainstream way to make money on the Internet, if you can not escape such three business model, you have to think about when you may face you and Baidu, Tencent competition, if it can not be avoided, you have to push back. Pick one from the three models, so I knew when I needed to start.

The Causes of the Facebook Crisis When I wrote The Top of the Wave, the most obvious trend in the Internet was the division of labor. With the concept of upstream and downstream, I first used the platform to hold people and make money. This gave birth to Facebook. At that time, you have to put all your apps on Facebook. Now, Appstore (Android + Apple Rise) replaced Facebook, this point of view, Facebook in 34 years time, is a very dangerous company, because he is too slow on the wireless side.

[Mobile priority] Before you do an Internet company and applications, to consider Facebook and social networking sites, to consider Tencent's circle of friends and so on, today you do not consider this, the first thing you have to consider, if you are a little courageous , You can have no PC, you do not even have to think about PC users. Because you are a new company, it is to look back three years, not to see the market today, you directly on the wireless, you do directly to Android and iPhone. However, this is still a bit tough in China. In the United States, entrepreneurs can do just two applications. But in China, there are more than 20 platforms to be released. In the future, the market needs to be integrated and applications will be sent to more than 20 Home platform, which is not economically possible.

【Chameleon】 Winning Now we do not need dinosaurs, but need chameleon, the situation changes rapidly, not to find someone who can make an experienced experience, this is a chameleon can win the era. The last company you made, may not be the same as the company you originally thought, and I just said that a community website is a timely move from the advertising model to the e-commerce model.

Second, the integration of the Internet and traditional industries is the trend, all enterprises will be Internet companies

[Tesla and millet secrets] Millet and Tesla are like: First of all, their hardware cost-effective configuration is undeniable; Second, they will be a price you originally put a business into an Internet business. Tesla now is a small number, assuming that the car in the street opened a lot, it will know each car's location and your driving habits, to avoid traffic accidents, but also bring other business needs.

["Internet" is the Biggest Business Opportunity] Since I went to Beijing Shougang in 1986, the person in charge told us to introduce some Wang's computers. He said that if you look at me as computerized, at that time Chinese enterprises did not have computers. pride. Now think about it, this shows a problem that in the past 30 years, Chinese enterprises have basically completed computerization and have not completed Internetization.

In the era of mobile Internet and cloud computing, all enterprises in the future are Internet enterprises. In this conversion process, where is the chance? Opportunity is here. When all the businesses in the world are in the process of Internetization, I am on top of the wave, and this wave will push you.

Third, mobile Internet and cloud computing, will gradually detonate a new wave of investment in enterprise-class technology

[Ignored enterprise-class market] In our original impression, the equipment purchased by individuals will not be better than the public money, but today you see what you are using, you can go to the bank to see and see them What do you use? This shows that in the past two decades, they did not improve, do you think this thing will happen forever? The world of enterprise IT does not throw money, only we consume Who are casting money? Their slowness is due to slow iteration, but change will happen.