Top online shopping "try before you buy"

In the online purchase of clothing size is inappropriate, return trouble again how to do? Recently, Lynx launched a "try before you buy" new activities, may solve the user's problems. Nearly 20,000 products have been offered "Pilot and Buy" service in the recent month till now. Over 126,000 buyers purchased 134,000 products and 87.2% completed the transaction. This time, Lynx use big data concept, through the "try before you buy" way to push the goods, to achieve a business model innovation. In the increasingly fierce competition in the market, innovation and tap new economic growth point has become the key to the electric business ventures.

Top online shopping "try before you buy"

Today, online shopping has become a trend, more and more people are accustomed to and rely on this way of life. However, compared with the physical store, there are unavoidable disadvantages of online shopping, that is, consumers can not contact with the real thing, and online shopping back to the inevitable result of the goods look very different. Now, this situation will change.

Recently, e-commerce giant Tmall launched a "try before you buy" shopping model, the market reacted well. According to the official statistics provided by Lynx, trial-and-buy has started its trial operation on Lynx since June 12, covering nearly 30 items including men's and women's clothing, sunglasses, masks and cups. It is understood that the "try before you buy" service took the lead in the apparel category started in the future is expected to cover apparel category Lynx other vertical markets. As of July 8, nearly 20,000 products were offered "try before you buy" service in the past month. Over 126,000 buyers purchased 134,000 products, resulting in 87.2% of the finished products.

Lynx "try before you buy" really do not need to pay first? According to reports, the model is relying on their own big cat Lynx data, according to consumer spending habits, to determine each consumer can "try before you buy" range of goods. Within the scope of online shopping consumers in the day cat can choose with the "try before you buy" sign of the goods, direct orders, without payment, after receiving the first try experience, satisfaction and then payment; if found unsuitable , Without prejudice to the two sales, the refund can be directly returned, without the consent of the merchants, the resulting freight will be returned after the confirmation of return shipping insurance.

"Try before you buy" new model of online shopping is not everyone can enjoy. According to Lynx stakeholders said this service is relying on big data Lynx and small micro gold service, the behavior of the goods and consumers were analyzed and matched, each buyer can see the "try before you buy" goods The types are different. And become a credit customer, but also based on the amount of users to buy and activity levels, the system automatically upgrade, will be eligible to enjoy the "try before you buy."

"Try before you buy" test Lynx clothing ecosystem effects

Tmall currently put the "try before you buy" focus on the clothing category for a reason, as the final category of e-commerce platform, one of the categories, clothing is the major e-commerce competition. It is understood that in the cat day to promote the day, clothing turnover exceeded 1.87 billion yuan, of which more than 60% of new products. Tmall apparel-related official said, "try before you buy" is a Tmall apparel eco-circle test. After several years of development, Lynx has formed a platform in the apparel industry, brands, service providers and the supply chain upstream and downstream partners of the virtuous circle. Tmall as a platform service provider, and constantly improve their own technology and strength, its mature standard process has attracted brands, e-commerce platform operating capacity has also been recognized by many customers, many of them such as Burberry and other international fashion brands.

The "try before you buy" activities for businesses is also a good way. After consumers first try to buy feedback, businesses can know whether the product is welcomed by the market, and product deficiencies, timely adjustment of market strategy. And through the service of consumers as long as the arrival of confirmation, Lynx 小 微 金 服 will pay the merchandise one-time full payment to merchants, to speed up the return of merchants funds to avoid unnecessary risk to businesses. Warby Parker, the online retailer of eyewear online, is one of the start-up companies to adopt this pilot-and-buy model. Last year, Warby Parker allowed customers to choose any of the five glasses online and deliver them home free of charge. Five days later, the customer decides his favorite style and then orders online. Based on its own products and innovative business models, Warby Parker quickly captured the expensive eyewear brand market, which is four or five times its price.

On the other hand, Lynx's "try before you buy" is also a new exploration of the online shopping model. Online shopping has brought convenience to consumers, but the picture of the introduction of goods is "angels" due to the wrong boarding and other reasons, and the "devil" in kind has always occurred. This not only makes consumers have unpleasant shopping Experience, more online shopping clothing return rate remained high. The "try before you buy" the implementation of new tactics for online shopping, so that consumers in the expensive commodity prices, size is not allowed, less product evaluation, the picture is not clear cases, you can try first wear first use to reduce unnecessary Shopping trouble.

Big Data helps businesses explore new models of online shopping

According to the Swiss consulting data show that 2014Q1 China online shopping market trading volume reached 456.44 billion yuan, 2014 annual growth is expected to remain at about 30%. The huge potential of online shopping market attracted electricity providers have to explore new development model.

This time, Lynx "try before you buy" the new tactic is the big data in the field of e-commerce attempt. E-commerce companies to carry out big data, you can find out the future direction of market development, consumer purchasing behavior, as well as corporate marketing growth, to create a new e-commerce era. Lynx based on their own and "small micro gold service" big data on the analysis of goods and consumers and the match, the future is expected to cover Lynx other vertical markets from apparel.

In addition to "try before you buy" new tactics, Lynx recently also on-line "Lynx staging" payment methods. It is understood that consumers using this staging business must go through Alipay real-name certification, the amount of credit on the purchase of about a few thousand dollars. Customers can choose to purchase 3,6,9 installments, do not need down payment. Similar to "Lynx Staging," Jingdong launched the "White Stripe Credit" campaign. Jingdong will conduct risk rating based on user consumption records, delivery information, return information, shopping evaluation and other data to grant credit to different users. The highest Up to 15,000 yuan. The innovation of online shopping and payment methods is one of the directions for e-commerce efforts, and a good consumer experience is also very important. eBay acquires 3D virtual fitting company PhiSix eBay hopes to boost sales of apparel and reduce returns with virtual fitting.

The future e-commerce scene, we can Imagine is that enterprises use big data platform to achieve the "want users want" function, but also use big data with marketing strategies to improve the initiative to buy goods sales opportunities. For e-commerce companies, if you make good use of big data, this sword can be shrouded in the fierce competition in the industry.