Top product managers, depending on whether they have the relevant ability or manager

Ben Horowitz, who turns to somebody on Weibo today, said "What is a good product manager and what is bad?" It's great! Personally, there are several hard-core real-world product managers, These indicators are not based on whether you will be a few tools, whether it will do interactive design, communication skills is good at basic skills such as communication, as Daguai, these skills can only guarantee that you are hungry. Anyone who has no problem with IQ can learn it well after one or two weeks of hard work. And to really spike BOSS, a top product manager, depends on whether you have the following ability or experience:

First, are you familiar enough with the user?

The familiar thing here is not that you boast tells others how much you know about users, nor does it mean that you have simply done dozens of user visits, but from the number of users you personally promote. At least, I think that in the magical kingdom of China, to become a top product manager, at least need to personally promote more than 10 million users. Only when you contact and promote user-level reach a certain level, it is possible from quantitative to qualitative change, from rookie to ashes, you may have enough understanding of human nature. You may know, what do users really like, what are they sensitive to, why do they click on your product, what are the steps that they reach for your product, and you can really understand you Service users! And you must know, experience this thing, in the Internet industry is the most unreliable thing. Subdivision of the industry will lead to different characteristics of users, the game will not do the tools, the media will not do electricity providers. Not to mention the habits of users in full swing, the user's grasp of the habits are absolutely not seen as every other three autumn. So, those who think they can make products by their own imagination can wash and sleep! What you do is not a product, but a pile of useless features, feel good about yourself, the result of your company is finished, so that Your users BS-Niang, colleagues waste energy, destroy the company's life!

Second, do you know enough about technology?

Perhaps many of my classmates would like to quote a lot of technical idiots since the story became Niubu Dana! But in my opinion, the country's top product manager, whether Zhang Xiaolong, or Ma Huateng, whether Zhou Hongyi, or Rebus, they are technically Have a deep accumulation. And it is this accumulation of years of technology that ensures that when they think about issues, they have the width that ordinary people can not match. A product manager who has written code, is familiar with the technology architecture and is familiar with the technical principles involved has far greater chances of success in making good products than those technical idiots because he can minimize hovering in technology decisions and avoid Not good at communicating siege division to do some so-called ineffective and low-level communication, he can save more time to think about the logical structure of the product marketing. He can directly tell the program ape, so how do you need to do? How the implementation process? Design principles and how? Even the hand to tell each other how to write the code? Key points how to grasp? Faced with this product manager designed products, regardless of How proud of the siege division and the program ape are hard to picky, only worship! For the Internet product manager, not technology, then lame one leg, even if you have three legs!

Third, did the operation, the data is extremely sensitive

The operation of this matter, it should be simple and simple, complex and complex enough! But simple: that is, whether it is the Internet or the mobile Internet, whether it is doing the game or do the community, you need to be extremely sensitive to the data! 8 hours a day you Soaking time in the data can account for half. When working to see the data, chat chatting is the data, when eating is thinking about the data, go to sleep when the body can save my body three days a day. You can find what you want from the complex data, you can verify your own analysis and judgment by modeling, parameters, data. Product manager's decision-making behavior is not racking our brains, but by big data support and many case analysis out! The world all the decisions are related to the probability of success is derived from the success of his high probability of success , And the loser from his failure to do a great chance! The probability of judging can not do without the data of this baby. This time, the technical advantages mentioned earlier began to play a role, the data collection, statistics, analysis, with technical background, at the same time, good at data analysis product manager, the product is definitely more than just superior icing on the cake so simple!

Fourth, done marketing, know how to fall!

Marketing is divided into two levels, one camp, and second, sales. Camp is planning, marketing is the means. Only those who have done marketing, will take the time to think about the customer / user needs? How can I satisfy him? What is my selling point? What means I need what tactics to sell out? Customer weakness is What do I need to do? How do I use it? How can I relate to him? If a product manager can not see customers behind closed doors, I'm sure his products are not high-profile buildings, high profile, too vulgar, vulgar! To know this society , Some things feel a little too much fat, a bit too thin! And how to grasp this degree, do the market or sales, product managers great benefit!

Fifth, the logic is clear, the circle should be consummated

In fact, this is the basic ability of the product manager, but put here because the single reason that I have seen nearly a hundred product managers, but most product managers only know the cause and effect, but I do not know reincarnation. Only know one, but I do not know the second. Ordinary and the top difference is: top product managers in the design of products clearly know what their goals? What are the steps? Know where to come from? To where to go? Know what those functions should put those functions must be closed? What is the primer? What is the tipping point? Know who to whom, what should be said about the story? Know what the scene, what needs to be highlighted? Logically clear not only know the cause and effect, but for the entire product chain, industry chain , The business chain has a sober judgment. Otherwise, a small local victory, and the overall defeat, will not be written in the legend of the book!

Six, good at leveraging, anything is your hone knife!

Most product managers are biped, surrounded by crowded. In the technology there is not to be seen (daily life), the sales there is also controversial (can not sell is the product of the problem), to face the pressure of leadership (the product is the most likely to ask questions, street selling vegetables You can go ask you can casually give you a few), to face the user's expectations (TMD this function how difficult this?). After the ups and downs through the vicissitudes of life after the destruction and the blow can not help but frustrated, sad, distracted, stagnant. But in fact, if the role of product manager in society, your role is clear, you are a small company, you have to face the government, shareholders, customers, under the staff, users, families. The government thinks you are tax evasion, the customer thinks you are a leather bag company, the shareholder feels that you are hard to reach the great device, the staff follow you dark day, the user feels you do not fly, the wife thinks you useless, this time, you choose to jump off again? Or choose to persist in the end? Clearly, almost all the choices of jumping from the building no way to come back again and again, your resources, contacts and credit accumulation, etc., after you jumped to reshuffle will disappear. The only thing you can do is to find ways to do a good job, good relations, good products, step by step, to re-win the trust of customers! On the product manager, it must be someone else abuse me thousands of times, Such as first love of courage. Sales, channels, users, competitors, company technology, patents, company size, nature, qualifications, brands are all your cards, and good cards will not necessarily win, but again, bad cards will not necessarily lose. If you can use force to use it to blazing himself, I believe Columbia, you will never be an ordinary product manager, there will be a seat on the Liangshan !!!