Top Ten best Facebook Marketing Campaign cases

This article is from social media enthusiasts Vicky Jing Xu, a study tour in the Netherlands little Social Media Geek. Obtained a master's degree in media from the University of Erasmus in Rotterdam, and is committed to building a bridge between Chinese and foreign social media research. Pay close attention to the development trend and direction of Chinese and foreign social media and how to use social media for marketing and promotion. Micro-BO connector address: Http://weibo.com/vickyjingxu.

Companies have been constantly warming up their marketing campaigns on Facebook. More and more corporate brands are aware that helping users solve practical problems and provide services to people in need is a very effective marketing strategy. Three of the top ten best Facebook Marketing cases are for the public good, and they have a contribution of 500,000 dollars to 20 schools and some for the ' Wishing Foundation '. While the ultimate goal of each marketing campaign is different, the most important and basic goal they want to achieve is often to increase the number of fans on their Facebook homepage. They found this to be a multiplier of efficiency, because updating a simple Facebook state has been able to communicate with thousands of fans. Companies also realize that ' charity ' is not the most important factor for people to focus on the page and become a fan, and getting the latest offers and giveaways is the ultimate goal for users.

The Cole department store will donate a total of 10 million dollars to different schools based on the number of fans voting on Facebook. This is a great promotional event because the 20 schools that get the most votes receive 500,000 of dollars in donations. The number of fans in the Kohl department's home page soared to 1 million, and each of the donated schools received up to 100,000 votes. The company's social-networking-centric marketing campaign has been a huge success. At the same time, they have also done a good job and effort in the use of social media strategies to enhance corporate responsibility.

In February this year, the famous target department store gave the choice of 1 million dollars to their social media fans. The company used a new application, ' Super love Sender ', to tell their fans in real time which charity is in the leading position. The St.Jude children's Research Hospital became the ultimate winner of the charity event. Overall, the campaign was a great success because it caused quite a stir on the target department's Facebook page.

The changes in the promotional skills of Ford Motor Company have been seen since 2010. They are not only starting to integrate social media into their marketing activities, but also constantly breaking the boundaries of traditional marketing with innovative ideas. This past summer, they used a Facebook campaign to uncover the details and data of a new generation of 2011 Ford Explorers. This is the first time the car company has ever used a website instead of a motor show to launch their new model. In order to make the number of supporters exceed a certain number, Ford even used a random sample of a Facebook fan to give the new explorers. For more information, please click: Elements of one of the top #Facebook Marketing campaigns.

The famous fast-food chain Jack in the box of the October rich fan lottery, whenever Facebook page added a new fan, their creepy mascot ' Jack ' will be in a virtual piggy bank deposited 5 cents. They took 2000 dollars as a starting point. When the bonuses were paid to the winning fans one months later, the amount in the piggy bank amounted to 11,500 dollars. Needless to say, free money on social networks is the most effective and easy way to get new fans. This marketing campaign is not only very creative, but it has also succeeded in exploding the number of support for fast-food chains.

At the start of the spring, Microsoft's Facebook homepage has launched a marketing campaign that will benefit nearly 500,000 new fans for its search engine Bing. Bing gave Farmville money to all new fans who clicked on the ' Like ' button. Bing's marketing campaign has brought huge traffic to the page and increased the number of fans, but the user involvement on its homepage has become a problem. In response, Microsoft responded that publishing the content of the new game of the famous Zynga company would keep Microsoft's pages hot and keep adding new followers.

6.Papa Johns Pizza

The first Facebook marketing campaign on our year-end list from the pizza industry came from Papa Johns, who used the Facebook platform to advertise their ' Papa Special pizza ' competition. The competition has attracted a lot of attention while also bringing a lot of fans to Papa Johns. The competition allows fans to make full use of their taste buds and ideas to invent new flavors of pizza for the company. The winner can also earn a portion of the profits. So it is no surprise that the competition has made a huge increase in the number of Facebook pages on the company.

7. Southwest Airlines

It seems a bit indefensible to list a list of best marketing activities, but not to mention any company that uses the most popular apps ' location ' in Facebook. Southwest Airlines and the Wishing Foundation used this feature to collaborate on an excellent charity project. Whenever fans use ' location ' apps to share a location, the airline will donate a dollar to the foundation. The charity-centric promotion project has been a great success. More than 1 million of users are fans of Southwest Airlines during the event. Remember to join this great marketing campaign in your next flight and share your location!

Kellogg, the famous cereal company, collaborated with feeding America to set up a Facebook homepage: Kellogg Love. The number of people who support the homepage is not only growing rapidly, but the content posted on the page also has a lot of interaction with users. The core goal of this homepage is to tell the younger generation how to get more appropriate nutrition by updating status messages and releasing short films. Kellogg has deepened people's understanding of a particular problem in a very humane way on social networks.

Domino's Pizza has completely reshaped its brand image through its advertising campaign this year. They shifted the focus of their propaganda to interacting with users on social networks. When they realized that their former pizza tasted like cardboard, they added a ' Tab ' to the Facebook page. Fans can complain about all the complaints and grievances about the famous chain in this tab. It's a very effective way to improve the brand image by not saying whether the taste of their pizza is progressing or not. Until now, Domino was very active in updating its status on its pages and responding to fan messages.

One of the major goals of Corona Light's Cross-media marketing campaign last year was to become "America's most popular ale." The best thing about the whole marketing campaign is that they launched Facebook fans to put their photos on billboards at Corona Light in New York Times Square. This interactive marketing of social media has been very successful. Fans are not only actively involved in the interaction on the homepage, but also word of mouth this golden opportunity to board the Times Square billboard. Corona Light's billboard was placed in New York Times Square for one months (by the end of December). Many fans have been given this rare opportunity and they have become part of this campaign, which is based on Facebook.

This article link: http://www.socialbeta.cn/articles/10-best-facebook-campaigns.html
Original link: http://www.jeffbullas.com/2011/03/01/the-10-best-facebook-campaigns/
Translator: Vicky