Top ten entrepreneurial trends in the eyes of Internet conference guests

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For three consecutive years, talk about the hottest topic of the Internet Conference, always hear a word-mobile internet. Is it true that no one in this industry says anything new?

Actually, it's not that boring. According to incomplete statistics, participated in the speech and received Tencent technology interview guests have exceeded 70. They also provide a new industry perspective for more practitioners as they analyze the changes and experiences of the industry during the year.

The following is Tencent technology from many guests in the speech and interviews sorted out the top ten entrepreneurial new trend this year:

1. Entrepreneurial team under the Nuggets to stare at the three or four-line city

Small micro-business advertisers in the three or four-line city are a source of business value that many internet companies are not tapping into.

Tiger-bashing sports founder Chenghang introduced, the site's offline business has accounted for 60% of online advertising revenue. Many of the commercial events that began at the end of last year have been held to two or three-line cities, followed by three or four-line cities.

Many of these cities have not been developed in the annual budget of 5 million to 20 million small micro-enterprise advertisers. If this group of businesses can be activated, higher offline revenue will be available.

2. The advantage of Internet finance is that it benefits a large number of SMEs and individuals who cannot borrow from banks

Internet finance has become a hot topic in the past year, there are three reasons behind it: the financial industry serves the small and medium-sized enterprises, the consumer market is up, this is a demand-oriented; The big development of electronic commerce has made the Internet Platform a foundation for financial services, and the latest batch of Internet financiers industry leaders, research institutions, Government agencies are also more concerned about this issue, the policy began to gradually open.

The potential of Chinese financial markets is that fewer than 10% people are now searching through the internet for consumer, credit and microfinance products, less than 20% in big cities and less in smaller cities.

By contrast, 70 million of people in financial markets such as the US have been searching for small microcredit information. In this way, China has great potential in this vertical market.

There are also entrepreneurs who believe that there are no barriers to policy, money or talent in internet finance, and that the biggest obstacle is genetics.

3. Using Internet thinking to do hardware requires the entrepreneurial team to have strong integration capabilities

Traditional hardware facilities are badly needed to be internet, so it is a trend to develop and design hardware products with Internet thinking, which can provide a more convenient and quicker way for information acquisition for end users.

However, internet companies involved in the initial hardware will be the traditional industry giants squeeze and crowding out, due to chip and raw materials, early production difficulties, this is a pure Internet-born team has considerable difficulties and challenges.

Therefore, in addition to maintaining Internet thinking, must have very experienced in production, design, supply chain management personnel.

4. Primary advertising is a new opportunity for internet advertising

In 2000, the number of banners advertised was 9%, and now that figure has fallen to 0.2%. Many users have begun to ignore traditional forms of advertising, such as 33% of online ads not viewed, and 43% of British video users do not want to watch video ads.

A new concept is native advertising. It is integrated into the environment, the content itself is valuable to consumers, the integration of the content of the original ads can bring 82% of brand promotion. 73% of American websites offer native advertising services, which is a trend.

5. Mobile Internet ads need to dig out of the game advertisers

Game products have been the main advertisers in mobile internet. But now need to look like banks, finance, FMCG Company's products to promote mobile platforms. This has become a new target for mobile ad platforms.

At present, the biggest difficulty is that advertisers are familiar with the PC side to understand different users, but across to the mobile end, they do not know how to measure the effectiveness of advertising. So it's still necessary to educate the market and tell them in more ways that mobile ads are effective.

6. SMEs should learn to use micro-credit marketing

Different businesses have different needs for micro-letters. Companies that want to serve older users are better suited to use micro-letters, such as value-added services with micro-letters. At present, the development of micro-letter is not expensive, very suitable for small and medium-sized enterprises. The equivalent of this platform to build a long-term link between the user and the Enterprise channel.

But the difficulty of micro-credit marketing is operation, what kind of operation plan can make the result better, let the user oneself in micro-letter account inside play. It still takes a bit of effort to find the optimal solution.

7. The company that the internet giant wants to buy has a particularly good team.

Zhou summed up, the internet giant wants to buy the company has three characteristics: the company's team is particularly outstanding, excellent, this is the acquisition of the company's largest asset, the product must be good, really have users, in a certain area have a share and users, is some big companies themselves want to enter the field.

Zhang said the Giants wanted to buy mobile social media and entertainment products.

8. Now entered the "era of the fight Dad" is actually a good time to start a business

In the age of spelling, entrepreneurs help themselves to succeed with resources and the power of others. Just as more and more teams are being bought and invested by several big giants. This is a good time to start a business, after all, always think of the IPO, it is too far away.

This time the entrepreneurial instead need to remember four words: Return to the original. Constantly think about the impact of your product on the world, and the impact of your ideas on the world.

9.RTB (real-time auction advertising) is still in its early stages, and 2014 will explode

Over the past 1.5 of the time, Internet advertising has undergone the biggest changes, from the original resource-type, capital-type into the current technology and data-driven.

RTB's model is, through the technical means, through a large number of data mining, to help advertisers in a mass flow to find suitable for the delivery of the crowd, and the appropriate price to complete the transaction, with the help of simple programmatic purchase, that is, the way the Internet to buy.

Although the concept of RTB is already hot, it is still in its early stages. RTB ads now face the challenge of two points, one is the education of advertisers, the second is to need more talent. If these two problems are solved, it will erupt in 2014.

10. The development of Internet finance is based mainly on five models

Internet finance can be divided into five types of models, one is the internet payment, is the basis of internet finance. The second is to pat the credit such a peer-to-peer model. Third, the public-raising mode, such as the angel sinks, four is jingdong and Alipay and other companies to do supply chain finance, this is the most important mode. Five is the issue of network currency, such as Bitcoin.

In the future, mobile payment to develop, the most need to solve the problem of convenience. Because the mobile payment screen is very small, the fast payment mode on the PC side does not apply to the mobile end. Therefore, to solve the risk behind the problem, make payment more convenient, will make the payment scale expanded 10 times times.