Top ten strategies for electric business winter survival: Alliances intensified O2O will erupt

It Internet industry has been chaos for another year, in order to review the past, more prospects for the future, The Economist will launch a series of inventory articles, analysis of the industry flourishing and desolate, the first selection of the current still the hottest e-commerce, interpretation of the electrical business "winter years" large and small enterprises survival strategy.

Ten events of the 2012 electric business

March

Transformation of the Soup

Baidu Adjusts Philharmonic Live

After the loss of the company's cool days, China's search industry boss Baidu more urgently told the industry: I am not playing not to turn the electricity quotient. Obviously in the physical type of electricity business is not very sensible, this time it adjusted the strategy, in the middle of March 12, the new live consumer community Philharmonic Live, a plunge into the O2O (online to Offline, that is, let the Internet become the front line of trading) the market blue ocean.

According to Eric's data, the business potential of O2O is not small, O2O market size of 98.68 billion yuan this year, the figure is expected to climb to 418.85 billion yuan by 2015, but this figure than the physical network to buy the market size still has a certain gap, is expected by 2015, the volume of business Transactions of 1,348,640,000,000 Yuan. However, rather than seeing the electric business giants in the physical Gongchenglvede, it is better to sneak into the O2O industry a piece of talk.

Dotting the eye: is the search for the blue sea, or to return to the second? The result will prove everything.

March

IPO invalid

Only the goods will bleed on the market

This year China's first and only one by one companies to achieve the U.S. listing of the company's business discount, the official landing on the New York Stock Exchange on March 23 night. Before the opening, only the goods will be announced before the 8.5-10.5 U.S. dollar pricing range by 23.5%, set to 6.5 U.S. dollars, the size of the financing will also be reduced to 71.5 million U.S. dollars.

The net loss of $1.5 million, like other domestic peers, is still not out of the shadows, according to the latest release of the only three quarterly earnings, in which Macaulay, the first-listed electric-business firm, has fallen below $1 trillion in only two years from a price of more than $16. It is worth mentioning that the only goods will be listed at that time by the industry is considered to be "electric business enterprises Open the sign of the IPO window", but up to now, no one of the electric business enterprises to submit a listing application.

The focus: not the electric companies to lower their own IPOs, but the IPO simply does not look at the current Chinese power companies.

May

Split bets

Tencent Electric Business Independent

Although Tencent, China's largest internet company, has been in the business for a long time, in 2012 still unable to gain a dominant position in the electric business, its positioning in the Consumer-to-consumer Pat Net and the enterprise of the QQ Mall is always tepid. Unwilling to let the electric business passed other people's Tencent forced to significantly adjust the structure of the electric business, May 18 announced that the separation of the power industry is the focus of resources to Bo again, or Zhangbao?

According to reports, Tencent board chairman and CEO Ma has made it clear that the electric business as an important strategy of the company, he said, "Any internet company's future traffic will also be sold to E-commerce companies and E-commerce platform, it is impossible to ignore the development results."

Obviously, in Tencent's powerful traffic behind, the electric business becomes it has to attack the city, as for the effect of the adjustment, the analyst has thrown "perhaps 35 years later can be effective" prediction.

The eye of the eye: Giant's appetite is very big, Heart also not dead, but have this luck?

September

Cut your wrist and protect yourself

Where the customer layoffs shrink

It seems that from the last six months, about where the news on the contraction of the staff of the Temple, went down the altar of every customer in order to solve the problem of inventory and huge loss, at the expense of cutting business retreat, and September 3 for its own logistics company's cutting is just a customer cutting wrist self-preservation strategy.

Although Fank denied that the layoffs were related to the listing of four-quarter earnings, however, the industry understands that reducing manpower costs is the easiest way to improve finance, otherwise, every customer has not yet made up the hole of 27 yuan per net loss, it has been eliminated, want to realize the listing is not talk about.

In fact, like Fank, in order to occupy more market share advantage as soon as possible, the extensive development of the site in the fund is abundant, there are few, the group purchase site is a clear example, once the capital stop blood transfusion, only to cut meat to survive.

The eye of the eye: the market cannot forever give the enterprise the opportunity of trial and error.

August

Hold a regiment to be solved

Group F merges with high friends

Last year, the scenery Unlimited group buying site has died in batches this year, in order to more market, the industry's top 10 to close the station, layoffs, mergers. As long as can live, even the original brand can give up. Following the August 1 Group F and High Friends merged, the beginning of the December F Group and QQ Group buy These two are boat is completely integrated into new highs, which means that F Group and QQ Group will no longer exist.

From the data, from the August Group F and senior friends of the formal merger, the Group F to October Market size of 87.42 million U.S. dollars, 74.29 million U.S. dollars and 70.31 million U.S. dollars, ranked the top five in the industry, and high friends and QQ group did not squeeze the first 10 ranks. To the industry's nervousness, the entire group buying market has been shrinking for nearly two months, and the user size is even lower than the same period last year.

Dotting: The scale effect is a good thing, but the 1+1 is not necessarily greater than 2.

July

Reorganization speed

Ali Reorganization Business Group

After several big internet giants have frequently laid out electric dealers, industry "Big Mac" Alibaba Group has also been forced to make new moves, in order to reduce internal friction to maintain a competitive advantage Ali group announced on July 23, the reorganization of Taobao, a Amoy, day cat, Poly cost-effective, Ali International business, Ali Small Business business and Aliyun seven major business groups. In the words of Ali, to speed up the "Onecompany" plan.

This seems to prove that Ma Yun said two years ago that "Taobao will not stop waiting for you", and from the current situation, the whole Alibaba Group will not, although he has 90% Consumer-to-consumer market, nearly half of the market size. However, the electric business peers of the fierce pursuit, the internet giant's heart not die, let Ali continue to speed up running, according to the competition situation this year, stop is very likely to be surpassed.

Dotting: Live Through hundred years, die only a second, survival is the true proposition.

September

Merger enclosure

Su Ning buys the red child

Although the adoption of other children than their own parents, but in order to plug in the various areas of Suning easy to buy the banner, Su Ning also had to buy a few non-family, September 25, he is looking at the 8-year-old mother-child type of electricity Shanghong children to help them accelerate the realization of "go to electrical", And the industry believes that Su Ning's merger of Red children is just the beginning of its acquisition strategy.