Top ten truths about internet companies

Do not want to work by the boss angry, don't want to and a group of people do not become the climate, their own start-up companies, like how to do! This is a lot of people's goals in life, this is the time to give us a great opportunity. I have been in the internet for many years, when the manager, also did counseling, have some experience to share. At the same time, thanks to friends for some of the material cases, the article mentioned some of the company's negative examples with letters instead.

1, Human resources: find the right person than to look for cattle better, if not the wife will be driven away.

This is the age of partners, people are not satisfied with a job, and more like the nature of the job, is not their own, everyone has their own boss idea, why? Because in our culture, when the boss can command everything. So there are 80% of the enterprises are small and medium enterprises, employees are working in the mentality of workers, sometimes very care about the salary, do not agree with the sesame cake you painted, in fact very simple, in the start-up period so that all people become shareholders, are doing their own business, enthusiasm is good to do. Because we do not have food to eat, do a good job is not the boss of a person have food to eat.

The second is to people looking for and management, Beijing C Company just started to create, the biggest problem is to recruit people. At that time the idea of the boss is very simple, hiring is not HR, as long as there is HR, behind the people all buttoned up. Results of the whole world of HR, he happened to find his original classmate.

This hr is really very "professional", is to spend money through headhunting, go to the portal S dug a technical expert, the results of the next day the expert said that he is to do the structure, will not write code, to give him 10 soldiers, the results did not survive to three months, then the point of start-up funds are used up. Sometimes a theoretical expert can do more than find 11 willing engineers, and a "theory specialist" could feed 3-4 engineers.

Not six months, C Company can't go on, the capital chain break hurriedly closes. and closed the day HR also a penny a lot of the settlement of their final salary and compensation, smile Mimi left the office.

He was ready to copy Facebook, the hands of the time than happy, but due to find the wrong HR, and found the wrong engineers, the results have not been online can not go on.

We must insist, the performance is not good, must replace. Do not use relatives as far as possible, if the use of relatives, as well as ordinary employees, to dilute the relationship.

2, technology development sill: Don't be kidnapped by technology, also do not put the technology too high.

Previously did not pay attention to engage in the process of development technology, now technology is a treasure. Computer professional graduates, a class of 10 people only 3 choose to be programmers, 7 have to do the sales, product managers, their own business ...

Rare for expensive, a good programmer is a genius, can let machine to do personnel, can greatly reduce human costs. Of course, can not put the programmer to the sky, at least not everyone can hold the sky.

Prior to H Company for a year's product manager, the results found that H company's last serious problem is technology development. The boss doesn't know the technology. I do not know where to find a senior architect Huang, and then this person came in, and the original their own people all brought in, the result of the first thing is to consolidate their own forces, the start-up period of a few programmers a "clean up" out.

In order to show their "work", one months later put forward to the site to reconstruct the idea of the bottom. At that time, product managers, operators, such as one to oppose, this "invisible" refactoring is not necessary, it is better to put a pile of users urgently needed improvements to do first.

And the senior architect's reason is not refactoring unsafe, that day hackers came in to be injected harmful information company to close the door, the reason two, the current system can not support the future of billions of user traffic, the company wants to be bigger must be reconstructed.

Sure enough to understand the boss's taste, the boss seems to have no other options, be black if reactionary information, serious words are going to jail. The boss heard the future of billions of traffic, kharrazi all down, the result of a table, but also praised the senior architect: "We are to subvert, we have to be like Huang MoU has the foresight." ”

Six months period of the entire technology closed development, do not accept the fact that any "small" demand, in the long half a year fast to the time, the most egg pain came. Because this batch of technology is to do enterprise system, good at Java, abruptly to PHP all with Java again, and the next technology is the company's most cattle department, any department of the site to optimize the demand, as long as the technology said not to do, take them a little way.

The boss can only listen to Huang's conductor today. The reason is very simple, Java engineers are very difficult and very expensive, Java is not like PHP, code can be encrypted, you replace this group of people, means that no one moved the code, and PHP words to find a programmer can get started.

Technology to hold your core products and users, for this relationship to life and death department, I suggest that there is a reliable partner or the layout of dual backup, there are two technical department is not afraid who is not obedient.

3, Product innovation Sill: At this stage of China's product innovation plagiarism is enough.

The internet is not our invention, but we have a huge market, as long as the successful foreign sites copied to China, coupled with some localized optimization, can also be successful. With the help of the ZF Wall, the Giants like Google are not our rivals.

China is now full of street product managers than prostitutes, the reason is very simple, that the product manager is a "manager", China's current value culture is still in the official position of thought, who do not want to do a "work" people, all want to do that bossing, superior person.

Because everyone is a product manager, the result is more people, the so-called "innovation" is more. These chicken Feather Product manager is best at innovation is: to the left to the right, the 12px word to 14px, to stay white hard to plug a top10, the [buy immediately] changed to [Choose a good, immediately next purchase], the Baidu plus Google is hundred Valley search. The most frightening is that the boss is also involved in the product, he did not know that a drop of saliva is an executive order.

I suggest a start-up company product manager not too much, one or two enough, and to the wages and indicators data binding, can not be replaced, product manager is relatively easy to find.

4, brand promotion of the threshold: the name is only a symbol, dead to 100 years is a century old shop

There is a bakery on the streets of Tokyo, very small and business has been good. But you can never imagine, the family shop has a century of history, the old lady said, this is his grandfather passed down, the emperor had also visited his shop.

Do not change the brand, that is afraid the name did not take good also does not matter. The brand is by the long-term maintenance, injects the culture to have the value. Brand is not to do a little gift, or do a few advertising version is the brand promotion. During the start-up period of the team, do not and the giants like spending a huge sums of money to invest in traditional media advertising, the big advertising half is for the wind to see, the actual effect of traditional advertising only 2 per thousand, 1000 people have seen, 2 people to use your product has been very good, an advertisement to millions of people have seen, To get a seemingly better effect.

Hangzhou has a small business start-up company B Net, before planning a net site to drive donkey net, although the comparison rogue, but the effect is good, the netizen through the end of the inquisitive know the B net.

Orange Crystal Hotel Promotion is a successful case, oranges from the name of the brand is nothing special new, but through the later brand maintenance, to achieve a multiplier increase in brand influence. Take a look at an orange's latest ad: Http://video.sina.com.cn/v/b/54092140-1154814690.html,

I suggest that the start-up phase of the lower cost of high creative promotion routes, let others know that your brand has been very good.

5, User Experience Design sill: Design is not only the user experience, the user experience is not the design

Many companies are ued, but this is just a show for the Giants. Design from the user experience, this is an innovation in the traditional design industry, but many people misunderstand that design is the user experience.

Last month, a friend of Hangzhou invited me to visit his company, a company in the industry is still very large, mainly the CEO's personal charisma, the team's execution is really poor, the most things to do is the meeting. Their ued is really "user experience", just web design, no other design. And most of the time in the meeting to do internal knowledge sharing, serious needs do not do. Because hung a user experience of the signboard, wages are several times the average designer, but the way of doing things is quite large.

A graduate of the Academy of Fine Arts, recruit directly is Senior Chief interaction designer, once they want to do the Netizen party, the result Ued said we are to do user experience design, this kind of work does not do, the result can only spend money to find advertising company design. And they spontaneously want to do the page revision, the Enterprise color Orange Department to change the page to blue, we do operations are aware that each company has a main color, and the people of the Academy of Fine Arts, eyes see everything is a problem, are to him to "subvert" a bit, feel the sense of accomplishment. And Ued opened a day, noisy one day, the final result is netizen scold, finally had to change back.

Sometimes do not have to deliberately emphasize the design, watercress is an example, if from the designer's thinking, this is a spam site, no artistry, but from the point of view of users, it attracts a large number of "high-end" users. If your design does not work, go to the concept of user experience.

Start-up companies I suggest that the design must recruit "omnipotent", traditional graphic design and web design will do. All designs are about user experience, not just web design. The so-called ued, this is the company bigger, as an increase in influence, attract talent of a gimmick.

6, Money Survival threshold: Internet marketing must be based on products rather than salesman

First let oneself live, then let oneself live well, all entrepreneurs know a reason, make money. The company opened, people recruit in, every month is to pay wages. Do not take the name of the entrepreneurial team, the so-called living expenses, one months can be, two months, to the third month, the entrepreneurial team again high enthusiasm will be relentless urban living costs crushed.

Start Money must be ready, and the salary of the start-up team should be higher than the big companies, this can retain people, after all, they have the ability to a person to work more than one individual, the total cost you are still low.

Internet companies do not and the traditional industry marketing, rely on the salesman, the money is actually very high cost. F Company's main source of income is a product, and is dependent on the wedding industry to compare the cattle salesman, a start of 10% commission they also dry, and then raised to 20%, and finally reached 60% of the Commission, the company all the daily cost plus go, the profit is almost zero, can only ask him to go. The results were gone, the client walked away. The traditional industry sales is to run with the salesman, he made money for you at the same time also for their own money.

And the internet to make money the most classic is Tencent Q coins, product structure, and get through all the product line, money will naturally come, Tencent also earned the first bucket of gold. Baidu's bid ranking is also the best example of making money from a product. The start-up period can have a few traditional salesman, help you to solve a part of operating pressure, but ultimately make a lot of money or to adopt low-cost products. The biggest advantage of making money is that I earn 1 million and earn 10 million, and the cost increase is not proportional.

7, about the corporate culture: we must not copy, also must not be behind closed doors, must come to their own.

There was an interesting thing about the H company, the person who jumped from company A, in the meeting he always can't put a company culture influence, not at all, how to do a company, one day we have a meeting with the boss, talk to the climax, he came out a sentence, we ma Total (a company CEO) said, this should be done .... The boss instantly dumbfounded.

For a start-up company, it's best not to look for big companies and people with high cultural identity, or recruit such people to come in and use a stronger culture for brainwashing.

Many friends have failed to start their own business, blaming the employees who are too difficult to manage, disagree with the corporate culture, and don't know what they are thinking. Ask for a raise or resign if things don't go well. In fact, the best shape is not a few years of young employees, big companies out of the so-called cattle, to another environment, is a fart, it is best to let them forget the past, starting from scratch.

Corporate culture is best not written by the boss, this is easy to become a slogan on the wall, you can in the company's development a year or two, from the staff of the outstanding deeds to dig, so set down the corporate culture behind each has a story of their own, conductive effect will be very good, also not susceptible to the eyes of employees.

Entrepreneurship is not easy, although there are 95% of companies can not survive, but everyone wants to be 5%. The last success must be the person who insists on the last dream.

Author: Dong Juede