Toshiba continues to "Slim down" in home appliance business

Absrtact: Toshiba continues to lose weight in the home appliance business. The company announced on the official web site, Dalian's Color TV factory will be officially discontinued at the end of December 2013, its company Dalian Toshiba TV Co., Ltd. will also stop operating. The reporter found that toshiba in the compressed home appliances business of the same

Toshiba continues to "Slim down" in its home appliance business. The company announced on the official web site, Dalian's Color TV factory will be officially discontinued at the end of December 2013, its company Dalian Toshiba TV Co., Ltd. will also stop operating.

The reporter found that toshiba in the compression of household appliances at the same time in the semiconductor sector to increase investment. The National Consumer Electronic Channel Alliance Secretary-General Wu-Xian was built in the "Daily economic news" reporter interview, said that the Japanese enterprise transformation is not simply to do subtraction, but add and subtract mixed operations, are focused on the core industry and the advantages of the enterprise.

Dalian Color TV Factory was established in 1996, the production of LCD TV products mainly supply the Japanese market, this stop production will cause about 900 employees unemployed. Yesterday, reporters tried to contact Toshiba China, but no progress was made.

To stop the operation of the Dalian Color TV Factory, Toshiba on the official website gave the reason is, hope that through the adjustment of China's production base to further reduce the fixed cost, in order to achieve the second half of the 2013 profit target.

Household appliance Industry expert Liu Buzhong that in recent years, Toshiba and other Japanese enterprises in the home appliance market production environment is increasingly grim. First in the international market, facing the rise of China and South Korea's home appliance manufacturers squeeze, in the domestic market and domestic brands to compete fiercely.

In fact, Toshiba is also laying out other areas while reducing its home appliance business.

In August this year, Toshiba announced it was partnering with the world's largest memory card maker, Sanchong County, to plan to invest about 25.2 billion yuan in the cutting-edge plant of the semiconductor memory used in the new digital appliance storage media in Japan.

This is contrary to the Japanese strategy of Panasonic, another company. It was not long ago that Panasonic had basically reached an agreement with the relevant parties to plan to divest 3 of the country's main semiconductor factories and sell more than half of the stakes to Israeli companies.

Allwin Consulting (AVC) Brand director Su Liang that semiconductor memory is the upstream of the digital industry of home appliances, the core technology is still in the hands of Japanese and Korean enterprises, Toshiba initiative from the fierce competition in the home appliance market, instead of actively exerting their own products is feasible.