Total in 5 years, the first performance decline in high-end reception business reduction

Every reporter Chen Chenting from the Beijing high-end food and beverage downturn is still not dispersed, the old restaurant Enterprise Quan Ju de (002186,sz) 's "embarrassing" performance is continuing. On the evening of January 21, the 2013-year performance Express issued by the Quan Ju Tak shows that the company realized its operating income nearly 1.9 billion yuan a year, down 2.32% year-on-year, net profit of about 109 million yuan, down 28.4% year-on-year. For the decline in performance, the whole said, is affected by the market environment, high-end reception business has been reduced, while the national H7N9 avian influenza epidemic also has a greater impact on the operation. In an interview with the Daily Economic news, CIC consultant researcher Kang Jianhua said that the current transformation of major catering enterprises has not yet shown good results, the transition period of high-end catering will continue. The main direction of the whole business adjustment should be in the middle and low-end of the cuisine, and look for high-end business and the balance point of low-end business, the brand image needs to be changed radically. 2013 net profit year-on-year decline of 28% as early as the 2013-year quarterly release, the whole Poly Tak has revealed that the report card will not be too good, but the report, showing its first half of 2013 net profits reduced by 31.6%, or let many investors feel disappointed. Public data show that the fall of more than 30% per cent has been the worst medium-term achievement in nearly 5 years. In 2009-2012 years, the total net profit of the poly-German newspaper has maintained a growth rate of more than 20%, with a year-on-year increase of 27.97%, 23.78%, 24.74% and 37.81% respectively. And according to the published 2013 year earnings, the net profit fell 28%, the total is likely to encounter 5 years of the worst performance of the annual report card. The company reported that 2009-2012 years, the total annual net profit has been growing, net profit year-on-year growth rate of 11.57%, 18.76%, 28.81% and 17.71% respectively. As for the decline in performance, the explanation given by the whole is that it is mainly affected by the reduction of high-end hospitality business and the avian influenza epidemic. It is noteworthy that high-end catering enterprises in the impact of not only the whole Poly tak, including Xiang-e sentiment, small Southland, Tang Palace China, catering enterprises have been affected by different degrees. such as Xiang-e sentiment 2013 years of the report, the company's net profit loss of 220 million yuan, down 388.08% year-on-year. But what worries the industry more is that the "winter" of high-end catering has not yet seen signs of spring. In Kang Jianhua's view, for more than a year, China's high-end catering situation has not improved, on the one hand as an important source of high-end food business consumption continues to be suppressed, on the other hand, domestic economic growth slowed down, high-end catering business demand is also relatively depressed. Old and old put down their figure from the end of 2012, poly-Tak has begun to try to lower their posture to the popular transformation. Quanjude Group deputy general manager Liu Xiaohong before the media interviewed said, Quanjude launched the roast duck buffet, per capita consumption is less than hundred yuan. In addition to the Quan Ju de brand, Fangshan restaurant through the addition of additional selling window, monthly for the dining room additionalIncrease nearly 100,000 yuan. In the second half of 2013, Quanjude, the main roast duck, is also in the vicinity of the Beijing West railway station, offering a business lunch package that does not contain roast duck. It is noteworthy that in the Xiang-e sentiment, South Beauty and other high-end catering brands have contracted the front, the whole poly-de but chose to reverse the trend of expansion. According to the whole Poly Germany announced the plan, the company intends to raise no more than 350 million yuan for the three-Star Deli workshop, imitation food production base, central kitchen, the former store two project, Shanghai Wuning Road and East China regional headquarters, as well as "Beijing Point Food" network 6 projects. Among them, the established investment organization IDG Capital invested 250 million yuan to subscribe to 17.819 million shares, accounting for the company after the completion of the total share capital of 5.78%, which is IDG capital in the domestic catering industry, the largest investment. For IDG's investment, all-poly Securities office staff have previously confirmed to the daily economic news reporter, IDG capital will enter the company's board of directors, and may participate in the company's strategic decision-making and management. In Kang Jianhua view, the whole poly Tak launched the buffet, takeout and other business can be to a certain extent to alleviate the pressure, but the company's profits are small, it is difficult to support the success of the transformation. The main direction of the whole business adjustment should be in the middle and low-end of the cuisine, and look for high-end business and the balance point of low-end business, the brand image needs to be changed radically.