Touch the Treasure Technology: from the telephone dialing start to establish the Mobile life service comprehensive entrance

Contact Treasure founder Wang Jialiang (data map) article | Xiahong Touch the Treasure Input method, the contact number Assistant is the two products of the touch Bao Technology, the company founded in 2008 in Shanghai, the total number of users worldwide 200 million, two years ago completed the B round of financing. Founder Wang Jialiang, a former Microsoft Product manager, told the "Entrepreneurial state" that the input method has the biggest advantage in its flow, but that its business model is relatively limited, and the company wants to do it more and needs to find a more extensible business model. He felt that the number assistant was a product with this pattern and imagination space: Users in the dial will have the search number of the demand, so they do a service in the yellow Pages of mobile users, and then through the yellow Pages to vertical to the life of services in the field of the merchants, touch the treasure to get through the entire service system, so that users receive from the reservation, Pay for one-stop experience. According to the public data revealed that the number of assistants to the number of users has reached 50 million, the daily active users tens of millions, the contact is expected to the number of users of this product in the next year will be expected to reach 200 million. In addition to the application store is their main source of access to users, some well-known mobile phone manufacturers such as Samsung, ZTE, Huawei, HTC, hammer and so on are pre-installed with the number of assistants or the Life Service module. The integrated portal of mobile life services in mid-June, the Touch Treasure technology officially released a Touch of life "open platform strategy, the strategy based on 53 million accurate yellow pages data, through the vertical search method, for users to create a comprehensive portal for mobile life services. Wang Jialiang and the team to do number assistant at the beginning of its positioning and development of the direction to think more clearly: from the outset, we hold a purpose: to occupy the user's dial-up access. Number Assistant In addition to a number of basic functions, it has a call to prevent harassment and unfamiliar phone recognition characteristics, this is its tool attribute; Another feature is that they embed the life Yellow Pages module in this tool, where the user makes a connection with the merchant by using it to make phone calls that have the properties of mobile Internet portals. Wang Jialiang said that in the mobile search field, there is no real convincing, new product and mode exists, at the same time, many of the vertical type of app users, such as rental, car rental, check Express and other life service applications, users may have the need to use these services, However, or only occasionally use some of the services, if these applications are downloaded to the mobile phone, this will be a user feel more trouble. Users on the mobile phone search, a lot of information related to the merchant, it will naturally extend to the merchant to make a call to the demand, the combination of the two is very close. On the line before this product, Wang thought of this "can you use mobile phone dialing as an entrance, to do a similar mobile search thing?" This is the cause of the birth of our products. Through search to create a mobile O2O closed-loop contact Life Open platform is the first domestic service-oriented mobile internet open platform, it will express, take-away, after-sale, domestic service, car rental and many other life services into the mobile phone dialing entrance, they also opened dozens of disposal collarDomain service provider, provide booking, payment, order tracking, concessions, group purchase, such as one-stop services experience. Wang Jialiang said that today they obviously do not need to do a public comment or Ctrip, but it can work with companies in a wide range of verticals: On the one hand, they can be directly involved through the dialer, and users will have direct access to the merchant without having to install any app, and the yellow Pages itself, as a function of the search number, The use of scenes is limited, so they open up the service interface on the basis of dialing a phone number and searching through the Yellow pages. To express, for example, the user can search through its yellow pages, dialing to the order, payment to the courier to find a series of services. In its layout, it hopes to continuously, in more Life service class vertical domain, will complete the service system to form the mobile O2O closed loop effect. As far as the service platform itself is concerned, by opening the interface to the merchant and the service providers in the vertical field, the services of the original dispersed in different apps or websites will be integrated into the unified interface, thus integrating the resources and forming a highly unified and convenient one-stop experience. Of course, this mode of cooperation with the service provider must be based on the premise of winning. Wang Jialiang said that our background will be with the service provider's membership system through to the traffic to them, so that they reach more potential users. "For users, because the contact and cooperation of the service provider backstage was opened, users as long as the verification of mobile phone number, use an account login will be able to obtain the services of these merchants, to reduce the number of multiple account log in trouble. Personification service one months ago, touch Treasure and Microsoft small Ice "reached a cooperation, this is the first time this chat robot products to choose a start-up company as a partner." Wang Jialiang said that before the launch of the small ice, they have been hoping to have a personified customer service to the user. When Microsoft launched the product at the end of May, it naturally thought of cooperation. In his view, this popular chat robot, the ultimate destination may not be as a chat tool in the form of existence, but will be in the Life service class app as an artificial intelligence assistant role. This is precisely in line with Wang Jialiang's product concept of the number assistant, he hopes to dilute its instrumental color, through the personification of services, so that users get one-on-one service, and small ice on the mobile phone is equivalent to a user's private secretary.