Tour Chen Deven: The era of cloud computing to the marketing threshold to become higher

Sina Science and technology news July 27 morning, the nineth session of the ChinaJoy (China International Digital Interactive Entertainment exhibition) today in Shanghai opened the curtain.　　Tour President Chen Deven in the ChinaJoy Industry Summit Forum said that the online gaming industry is about to enter the era of cloud computing, while the marketing threshold of online games has been greatly improved. Homeopathy, is Chen Deven to the online games industry last 10 years of summary.　　But he also clearly pointed out that the game industry is now in the development of the need to change. Chen Deven The current situation of the online gaming industry into three aspects.　　First, the online games industry mergers and acquisitions are very frequent; the second is that the threshold of the network game is greatly improved, it is more and more difficult to do the game to achieve success; third, the whole industry tends to stable and diversified development, there are new forms, shape games appear.　　Looking ahead to the development of the online games, Chen Deven has put forward two major challenges. First, with the increase in bandwidth and web-page expressiveness, the cloud computing era is coming.　　Chen Deven The rise of the web game as proof of the trend, which he believes can break the platform limits and allow users to play games on multiple platforms, such as mobile phones, ipads, and so on. In addition, the online games industry marketing has been different from the past.　　"09 you have a similar game, simple publicity can be, in recent years, more and more difficult marketing, the traditional way of publicity is not too much of a role, Chen Deven said, only to achieve comprehensive marketing to do a good job, which involves film, television, video, SNS, micro-Bo and so on. The nineth session of ChinaJoy will be held in Shanghai July 27 ~ 31st, ChinaJoy is jointly sponsored by the Press and publication Administration, Technology department, Ministry of Public Affairs, General Administration of Sports, Shanghai municipal government and so on, the Chinese Publishers Association Games Working Group, the Shanghai Press and Publication Bureau and the Han Prestige Heng Organizer Digital Interactive Entertainment exhibition (Shu Shi)