Tour dealers hit tickets "back" fight

This "51" small long vacation, the scenic spot tickets undoubtedly once again became one of hot words, many visitors sigh: This price really some high above. At this juncture, http://www.aliyun.com/zixun/aggregation/9067.html "> Online tourism web site, after the hotel, air tickets, and collectively announced that in the field of tickets to" a showdown "Ctrip online The latest" Global Ticket Booking platform "the first to play" concessions, the mother of the donkey, the same process immediately followed up shouting out the "tens of millions of dollars to let go" slogan.

In a lively yell behind, what can bring to consumers how much benefits? The reporter inquires in turn Ctrip, the same journey, the donkey mother this three electricity merchant's ticket sale price discovers, on the surface sees the most scenic spots open price difference, basically at the market price 60 percent to 80 percent. But in fact, at the moment, almost all the ticket platform to "comment back" as a preferential promotional means, the sum of the return of the comments are not the same.

Obviously, a ticket "back" war is quietly opened.

Website to push "return"

The reporter yesterday to the popular domestic tourist destination Sanya, for example, inquires three electric business platform respectively. Among them, the size of the cave scenic spot price unification of 100 yuan, but the strength of the return is not the same, back to 2 yuan, the mother of the donkey back to 5 yuan, Ctrip did not indicate the return, and the Yalong Bay Tropical Paradise Forest Park presents a certain price difference, Ctrip's price is the lowest, 120 yuan, and then two are 140 yuan, and the return is 5 yuan and 2 yuan respectively.

However, also do not light more "return" of the strength, which also hides the "threshold" of the mystery. According to the introduction, the site has a variety of promotional measures, the common direct discount, buy on the reduction, buy on the send, send points, comments returned to many forms. The so-called "return", as the name implies is "return cash", so the return is inseparable from the "bring" this link, the return of the "threshold" is not the same. Mother Donkey Travel Network requirements comment on bonuses (rebate) can only deduct the amount of subsequent purchase orders, is tantamount to not allow consumers to present, the same way network to comment on the bonus over 200 yuan can be mentioned, Ctrip is the provision of Cash account amount (Cash account including but not limited to the return amount) over 50 yuan can be raised.

Consumer Zhou has used Ctrip, donkey mother and tourism destination Taobao shop, he told reporters, from the price, Taobao before the price advantage of more, the choice of online tourism site is mainly to consider service factors, "now have a return, can be a few more than a repeat." ”

Compete for the price

In addition to the price dispute, the number of scenic spots is also the "site" that these electric dealers actively strive for. Interestingly, Ctrip announced tickets booking platform coverage is more than 3,000 domestic scenic spots, of which more than 5 a scenic area of more than 80, claiming that "5A Scenic area coverage number in the domestic tourism site ranked first." ”

And earlier to get involved in tickets online booking The Donkey mother also showed no weakness to say that the existing cooperation scenic Area of about 10,000, home "in the number of cooperative scenic spots, ticket products, ticket sales and other dimensions are ranked first in the online travel site." "The number of cooperation scenic spots published by the same network is more than 5,000."

"Saliva war" for the first mood can be understood, but who is the first to consumers in fact meaningless.

Reporters can not be one by one of the coverage of the number of scenic spots to do a precise inventory, but from the results of the query, at least in the domestic scenic area three of different sites are not very big.

Industry insiders said that more and more tourists choose self-help travel, scenic spot ticket prices become one of the most concerned travel factors, can directly affect the cost of travel, but the current online ticket market ticket sales accounted for the entire ticket market about 1%, To develop and cultivate consumers ' awareness and consumption habits of booking tickets to the internet, "it is good for everyone to enlarge the plate." ”

Newspaper reporter Tang