Tourism electric Shangli Push Personalized Products

Near the end of the year, the major http://www.aliyun.com/zixun/aggregation/24257.html "> Travel power companies have been riveting enough, ready to borrow Christmas, New Day and Spring Festival Dongfeng, make a bowl full of pots." Reporter learned that, in the near future, some tour operators in addition to continue in the price of the fuss, but also launched a more rich personality tour, custom travel products.

Travel Power Merchants Survive

With the rapid development of China's economy, China's tourism industry into a vigorous period. In particular, the tourism electric business, more in the era of unprecedented development.

Statistics show that in 2011, China's online tourism market size has reached 167.29 billion yuan, compared with 2010 's 103.74 billion yuan growth of 61.3%. Including Ctrip, Cool News, where to go, art dragon, such as cattle and other online travel sites more than 3,000.

In this context, fierce competition has become the inevitable development of the market. Starting from June this year, a vigorous "price war" swept the domestic online tourism market. Ctrip, art and other online tourism giants have suffered varying degrees of loss, and some small and medium-sized online tourism sites are overwhelmed by the pressure, fell down.

Personalized Customization

Industry experts believe that the "price war" is not the future trend, the core competitiveness of online tourism sites lies in product differentiation and personalization.

In this regard, cool news travel CEO Haijun, in his view, with the improvement of people's living standards, personality into a fashion, is permeated in all aspects of people's travel, change people's views on travel. "The development of Internet industry and online tourism has broken the traditional travel agency's monopoly on tourism products and accelerated the release of personalized tourism demand." The increasing ability of tourists to acquire information and the selectivity of tourism products have promoted the development of personalized tourism and diversified tourism. "Haijun said.

Cultural tourism expert Liu Simin also said that with the change of tourism demand, personalized, customized in the tourism market will be more and more share.

Even though it is more than half a month before the new year, the travel power companies are already starting to hype.

Taobao travel has begun to launch its special products and personalized products. Online tourism Leading Enterprises Ctrip also aims at the upcoming New Year's Day and Spring festival holiday, launched a variety of personalized travel products. Route-oriented Cattle Travel Network (blog, Weibo) according to the travel needs of young tourists classified analysis, the establishment of a new tourism products and to market, by the consumer's universal acclaim.