Tourism Network Marketing should seize the opportunity

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now when the tourists get together, they have to ask, do you move now? Do you promote online? Where do you do it? At present, a variety of e-commerce sites on the market, a variety of promotional methods, so that travel agencies blurred understanding, search bidding rankings, business-to-business electronic commerce, direct sales, Consumer-to-consumer and so on, Which is the real need of travel agencies?

Travel agencies have been exploring Internet marketing methods

It is true that traditional marketing methods are now gradually unable to adapt to the development of tourism, tourism enterprises are looking for and their own product matching network marketing methods. Let's take a look at the first generation of internet marketing, the main manifestation is in the search engine to do bidding rankings, this way in a few years ago the effect is very good, because the Internet in the early development of information less than through search engines, customers can easily find his needs information, which to use search engines to do the promotion of tourism enterprises to bring a lot of business opportunities, But in the current Internet information explosion, search engines crawl information is very much. Casually enter the "travel" word in the search engine, less than a second, the search engine crawled to more than 88 million search results. In these results, consumers in the vast number of information to find the information he wants to find, such a time-consuming and laborious way, so that consumers are very easy to turn off the Web page, and similar information is very large, which gives tourism enterprises to promote the effect of a great discount.

From the cost point of view, search engine bidding rankings need to continue to invest, the cost will make it difficult for travel enterprises to accept, but also can not avoid a part of malicious clicks, or competitors Click, this part can not create value also need their own pay.

Membership System, another possibility

The second generation of network marketing, is now the business-to-business, business-to-business industry to the south is Alibaba, the north is Hui Cong as the representative of the Integrated class Business-to-business website. And the tourism industry's most influential web site is the same way network, its model is to provide members of the travel agency marketing. Membership marketing means that the enterprise spends money to buy the members of the Business-to-business website, and then the Business-to-business website provides products for the members to display and push to promote the sale of the products.

However, for the travel business-to-business site, there is a bottleneck, when the site's lines, products and other resources can not meet the needs of members, will produce fierce competition. It is understood that the so-called largest tourism E-commerce platform with the network also stopped adding new members, and changed the SaaS model, launched its Liuhe one product.

Therefore, the membership marketing although the cost is low, in the early development may also be good. But after a long time, due to the existence of bottlenecks, the effect will be greatly reduced.

The representative of the Business-to-consumer to Ctrip

Ctrip is a need not to introduce the enterprise, a business will occupy the majority of the tourism reservation. In fact, the model of Ctrip can also be said to belong to the middle of the BBC model B. Its reliance on a large number of cooperative hotels and airlines, because there are countless first B and the last C, only to achieve the middle of the incomparable giant Ctrip.

However, with the popularization of the network and the electronic ticket, the air direct sales conditions have been perfected, even the hotel no longer helplessly watching the reservation site from the difference and the development of the real meaning of the b-c direct sales, the future? Dare not in vain comment, or wait to see it, will be very exciting, and even promote the third generation of network marketing.

The eternal topic of innovation

Internet marketing regardless of the first generation of search bids, or the second generation of membership marketing, are on the basis of the evolution from scratch, the Internet is constantly innovation, tourism enterprises in the changing market situation, fast to adapt to adjust to the network marketing in the tide of the establishment of the enterprise's own competitive advantage, Whether it is blog marketing or mobile phone marketing, are worthy of attention, because I do not know when the third generation of network marketing will be generated, the opportunity to get the market!