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Network Marketing has become a very important tourism industry promotion model, almost all travel agencies have their own websites, comprehensive categories of tourism sites are also dizzying, the fierce competition can be a raging battle. But how to promote their own web site, so that the site quickly bring the source is the site construction side of the most concerned. Website promotion a vital job is to enhance the PR value of the site. PR value is simply that Google's rating on the site, from 1 to 10 levels, 10 for full marks, the higher the PR value of the Web page more popular. Generally speaking, the tourist website PR value to 4 will be able to bring a lot of network customers. Now the author of the Web site to promote the method sorted as follows.

1, with Div to build the site, so clear structure, easy to search engines, search engines will be more effective search of your content, and may give you a higher evaluation.

2, soft article release: Standing in the tourist angle, industry angle and media angle to write some high-quality soft text, published to a large website, if you can be a variety of Web sites to be released, will achieve very good results. This way to achieve the effect of the first is to quickly improve the site's PR value, add weight after the search engine can achieve better results. As a direct link to the soft text, the conversion rate is often not high. This depends on the writing level of the soft paper. Suggest more from the business point of view to write soft text, through the question and answer way to let more visitors trust your site.

3, Exchange Links: Exchange links to a site to bring a stable flow of important sources. This is also a more difficult to promote the work, because the new site PR value of 0 o'clock, the same industry site is generally not willing to exchange links, which depends on their own resources. Exchange links to be as far as possible with the PR high, high content of the site to do links, so as to enhance the PR value has a greater help. Hunan Satellite TV Travel service to build Hunan tourism Services Network is also in the collection link.

4, Open Directory submission, if the quality of the site is good, you can submit dmoz, Yahoo and LookSmart, can be the three well-known network catalogue, the PR value of the improvement is very rapid. In order to ensure the success rate, and so on the site is ready to submit, and try to submit a more detailed directory. Hao123, 265, 114 and so on such a navigation station can bring a good steady traffic, there are a number of professional tourism web site Daquan, website Alliance. After the inclusion of your site is also the external links.

5, the famous forum post, in the popular forum to write some travel strategy, or travel agencies take a tour of the photos, and then leave the site address. If your pictures are pasted directly from your site instead of uploading them in the forum, quite a few professional users will find your site by looking at the image's address, which is a good way to deal with some forums not to leave a Web site. If you can have a good creative theme, much of the attention of netizens, can not think of fire.

6, blog marketing, in the big portal sites such as Sina Blog or Sohu blog to open a Tourism content blog, illustrated with some travel pictures and short text. Here or more emphasis on the picture, the content of the text is not many people to see, is now reading the picture era. Take a picture of your visitors sleeping on a long-distance bus, or a group of happy photos of the entire tour, which is more useful than any other ad.

7, the peer site, whether it is to do wholesale or retail, in the peer site showing the site has always some promotion. can also join, even if not customers, but also with peers to generate communication.

8, mail marketing, mail marketing is more effective online marketing, which is why a lot of people will receive mail every day the reason. The user hates, not the mail, but the junk mail. So the first thing in mail marketing is not to do spam, and try to do the licensing mail. Many of the old customers are left with e-mail, if not, then collect the customer's mail. Holidays when a greeting, tourism season before a line recommended, can have unexpected results.

9, search engine login, the domain name submitted to the major search engines, such as Google, Baidu, Yahoo, Sohu/Sogou, TOM, Sina, NetEase Youdao search.

10, search engine optimization, now search engine for a site's traffic is already very important. If other channels are not fully utilized, it is likely that most of the site's traffic comes from search engines. In fact, the purpose of this article is to help travel sites to reduce the dependence on search engines, but also must admit that the search engine can not be ignored. Operators, hotels can be in some destinations keyword, brand keywords up and down, such as "Huangshan tourism" can appear in the home page, there will be very direct benefits. Destination keyword competition is fierce, so be prepared for long-term combat. Research search engine optimization is their own or to find a professional service provider, this problem there is no standard answer.

11, search engine advertising, suggested that the group to launch search engine ads, as usual in the newspaper every day to put ads. Most of the travel agencies will use Baidu's advertising backstage, but also know to be divided into local time, but in the choice of keywords is still in the low-level stage. For example, they will pay a large price to compete for "American tourism", "Hong Kong tourism", but rarely to do "Hong Kong 3rd Tour", "South Korea Jeju Tourism" such words, not to mention to put those bizarre combination of keywords. In addition, the input-output evaluation is also insufficient, most of the time to see the click Level. To know the search engine ads Pay-per-click, how much money you pay to how much traffic can be guaranteed, but this does not allow you to have better input and output. Travel agencies should pay attention to the search engine ads brought about by the phone volume or even the last single quantity, only in this way, only chutzpah to continuously improve the budget, thereby expanding the revenue from the search engine.

12, classified information sites and small site ads, we will often on a number of local life consumption sites, or some local forums. Many of these sites are personal sites, which may be billed on a monthly Paray basis. What other users are on the site, can you feel that these sites are lively or deserted? With a little judgment, you'll find it a good deal to throw hundreds of ads on a website like this. Like Ali mother such ad platform and some AD league you can try, but must have a clear effect of statistics. The common advertising platform and Advertising Alliance can bring good traffic, but due to the size of the Web site brush traffic means to guard against, so you may get a lot of garbage flow but not bring an order. If you are not familiar with these platforms and alliances, do not know the specific circumstances of the site displayed by the ads, please carefully put.

13, online cooperation, has begun to do the tourism business is very small, starters began to try the exclusive results bar. For example, a travel agency to some scenic spots every year to take tens of thousands of tourists, then the travel agency to ask the scenic spot in the official site to do some recommendation, should be a trivial matter. When tourists in the area of the travel agency visit the official search for information, found that the tourist attractions in the city's recommended travel agencies, will naturally give priority to contact. Some mgto websites recommend local tourism companies, but the tourism bureau's information network often has limited access. If the tourism enterprises can make full use of the cooperation of the industry, as long as the network has business cooperation, online also to do some cooperation, will find that the original online potential customers from the source than we think of much more.

14, as far as possible to make the content of the site into original, such as lines or attractions introduced, the same line, the same scenic spot, but can be introduced content and other sites, to maintain the content of the site update.

15, the page title tag and keyword, in the optimization of the Web page, one of the most important factors is the page title tag, first of all, to set more easily to be found in the page title, the title of the page if there are such as "Hunan Tourism experts Hunan Tourism Network," Such a description, then search for searchers in the search engine "Hunan tourism "When finding you absolutely offers great help. Then you should pay attention to all the pages with different headings, such as "Welcome to Hunan Tourism Service network." Maybe when designers design Web pages, they copy the entire template. So the head information inside the HTML file is copied, without any changes. In fact every Web page, although it belongs to the same site, but will certainly be talking about different things, may be your product, may be your service. Different pages must write a title tag for the specific content of the page. The title tag should be attractive enough for the user. When your page is listed in the search engine, the title of the page is from the title tag. The user is deciding which site to click, largely depending on how well you write the title. Is the user attractive enough? An important code in the HTML source code of a Web page "" (that is, the commonly called meta tag, used to describe the attributes of an HTML Web page document.) Meta tag content design is also a crucial factor in search engine marketing. Keywords in the Web page (key words) to have the key words related to tourism, of course, these keywords are appearing in the source code, the people who make the site know how to achieve, but as a travel agent for those who should use the keyword is more expert. Another keyword bold, enlarged font size, italic, improve the density of web pages and other applications can help search engines can better find you!

16, domain name and independent IP: the site must use a separate domain name, some enterprises have a misunderstanding, a site binding multiple domain names, that this is more conducive to promotion, in fact, this will be divided into traffic. At the same time, the domain name should also be linked to the site, so that customers can remember. The use of independent IP can greatly enhance the user site by the search engine collection levels and opportunities, that is, an IP only corresponding to a website, the search engine will think that the quality of the site is high, improve the collection level, and the sharing of IP conditions, an IP corresponding to a number of sites, search engines will think that the quality of the site is not high, and reduce the level of inclusion. Many webmaster think that independent IP is not necessary, and high cost, in fact, not really, Hunan Tourism service network space to provide commercial nest, the price is more affordable, but also more suitable for medium-sized Enterprise website.

17, QQ promotion, you can use QQ information, QQ signature, QQ space, QQ group to promote, and even use QQ hanging machine software to promote. The most can bring traffic or QQ group promotion, can add industry group, strengthen peer exchange, but also can better promote the website.

18, the service telephone, the on-line customer service. To make the network more customers, the most important is the service, although the customer came, but the service is not good. Or can not bring benefits, how to make customers more convenient, more worry is the most we should pay attention to. So service phone, online customers should be responsible at any time, and good service attitude.

Fully, travel site promotion methods are many, but if you can adhere to the above methods to promote, PR value should be promoted quickly, the PR value is high, the Web site traffic, the customer will also be easier to find you, as long as a good service, the network of natural customers will be more.

Friendship tip: Please do not deliberately to optimize the site, operating site can not be opportunistic. Please truly stand on the user's point of view to improve the content, enhance the user experience. You will not be afraid of no flow and source. Book e Travel network wish you success.

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