Tourism search engine battle: Online travel world is flat!

Wealth of the story is always the most eye-catching one, especially overnight accumulation of huge wealth of companies, has been countless rings of attention, such as Ctrip, China online travel products booking big players. A year 241 million yuan of profit make Ctrip spine hard over the cement wall, CEO Fan said: "The new person to go to catch Ctrip, may have seven years distance, seven years in China is a gap." "Emboldened behind is the High Commission has been converted into real wealth, according to Ctrip 2006 earnings, each ticket average commission of 46 yuan, the hotel every night the average commission of 70 yuan." Take the typical consumption as an example, if booking a round-trip ticket plus hotel live two nights, that call Ctrip a telephone consumers dig is 232 yuan, more than half an hour in the ocean long distance calls many, of course, with the absolute is not Skype. However, the national agent, regional agents and airlines of the blooming situation beat the future of Ctrip: if 232 yuan into 132 yuan or 32 yuan or even pure free, the story of Ctrip will continue? Especially when the travel search engine "than" to do more than 100 large agents, airlines and more than 12,000 hotels, smart to create a new situation: the world of online travel is flat. It is clear that foreign investors who have witnessed the subversion of foreign travel search engines have been keenly aware of future trends. The face of the question of Ctrip thrown three of airline determinism, that is, air tickets by the three major airlines unified pricing, the price of each supplier is basically the same. Depending on the "discount ticket" in the intangible, the spring and Autumn Airlines 99 yuan air tickets in the intangible, as China's more than 20 airlines have a price promotion in the intangible, it is also regarded as online tourism entertainment jokes. The truth behind the jokes remains the same: once around consumers find that the price difference between online travel products such as airfare is not a bag of milk, but a bottle of Rand or even a spot to see a F1, the trend of consumers ' diversion is inevitable. The "Where to go" complaint by Ctrip The Tourism Search engine (qunar.com) is exactly what appears in this case, the door to consumer choice is open: the world of online travel is flat, allowing all price comparisons and changes to be at a glance, and for everyone, this is only three minutes, just like Google or Baidu, the virus effect, simple and fast. Famous it commentator Liu Yan that: ticket price gap is indeed very large, "where to go" tourism search engine is equal to the lowest price. "Where to" represent the tourism search engine to make a person facing all the source of air tickets, whether Air China, Southern Airlines or Ctrip, and even the regional advantages of outstanding agents, in front of consumers are at the same starting line. The flow of consumers in choice is the source of real wealth, which is Qunar cheese. Although the cheese changed place, but still delicious. The more thought is that the 2006 1.9 billion yuan online tourism market in the overall tourism market in the near 800 billion yuan small proportion, is still in the initial stage of development, once half of the smart consumer around, for online tourism products, the expensive pay must become a history, and in a real-world survey published recently, nearly 80% of consumers have the will. Perhaps in the eyes of consumers, choose who is not important, the important thing is: the Qunar online tourism market is flat, but also diverse! Source: Http://blog.sina.com.cn/u/4912385a010008h6