Tourism website Brand Construction: Speculation as a supplement, service for the King

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What is brand? definition in general sense: Brand is a name, nouns, symbols or designs, or their combinations, a brand is a form of image recognition, perception, quality awareness, and customer loyalty through these elements and a range of marketing activities. Generally speaking, it belongs to an intangible asset, which is the holographic enrichment of all intangible assets of an enterprise or a brand, and it can be said that the brand is not a product but more often depends on the product.

As a travel site, how to build their own brand?

A unique and memorable symbol

The symbols mentioned here can be your business name, but more demanding than the enterprise name.

First look at a joke:

A student turned the wall into the school and was caught by the headmaster.

Headmaster: Why not go from the school gate?

Student: Tesla, don't go the usual way.

Headmaster: How can this high wall turn over?

Students pointed to trousers: Li Ning, everything is possible.

Headmaster: How does it feel to go over the wall?

The student pointed to the shoe: Special step, fly the general feeling.

The next day the students came in from the school gate

Headmaster: Why don't you come in through the wall?

Student: Anta, I choose, I like.

On the third day, the students put on the school

Headmaster: You can't wear a gangster outfit.

Student: What to Wear, Sen-ma costumes.

The fourth day students wear vests to school.

Headmaster: You can't wear a vest to school.

Student: Man simple, love pedal fort clothing.

Headmaster: I want to remember that you are bigger than.

Student: why.

Principal: Dynamic zone, my territory listen to me.

This can be called a joke, not because of its words have much humour, but it cleverly will each brand of the propaganda language of the scene, let people read the same time will unconsciously, and achieve a brand spoof effect. And the reason this effect can be realized, lies in these popular advertising language.

What else can you think of as a tourist site, besides the occasional "same journey, better travel"? Even if extended to the entire Internet, in addition to "Baidu, you Know", "on Sohu, Know the World", you can think of what? The Internet as a powerful channel for brand promotion, And we as a catalyst of the internet business is such a situation, unavoidably let people sigh, this is not only the lack of tourism sites, but also the entire internet is missing.

Whether it is vulgar, such as "The Feast this year not receive gifts, gifts only the brain Platinum", "Sheep and sheep, Heng" or elegant such as "feel Huangshan, the world without mountains," can have a person to accept and gradually familiar with the slogan, in the brand building are extremely important role.

Second, creative and multi-channel many ways of speculation

The definition of brand, "known by people" is an important content, and want to do this, creativity and hype is essential. No suspicion, regardless of the company's brand, product brand or individual brand shaping are inseparable from speculation, speculation it is a unique charm to affect the choice of people. Society has been a hype society, people like to watch the lively, like to listen to novelty things, not hype can not find their status, not hype products than others difficult to sell, brand awareness than others to promote slower.

About Creativity:

1, occasion, have to mention "the founding of the Nation", October 1, 2009, is the new China 60 birthday, and in this opportunity to launch "the founding of the Great cause", very consistent with the theme of the Times, coupled with the right star, the topic of speculation, it is natural to let people full of expectations. Return to the tourism industry, such as the beginning of the 09 travel coupons in full swing, the mother of the Donkey Union scenic spot to make concessions. This is a positive occasion, more negative occasion, such as the 12-point check-out debate into the white-hot, the Ctrip Union Hotel implementation 14 o'clock Check-out, although the end is still in the implementation of a period of time, with the gradual prosperity of tourism and nothing, but at that time, it is indeed caused by a praise sound. One more. If, if in the National Day Outlook area prices have been numerous, and have a reservation site such as Donkey Mother, along with the network can combine to introduce preferential policies, so that its reputation or popularity will have a great role in promoting?

2, on the other, that is, "alongside the wealthy", the formation of the brand is a very long process, in the enterprise weak, how to let people know and understand your business? Alongside a similar well-known enterprises, this is a very good choice, is also the most used method, such as the Suzhou Paradise "Oriental Venice", to where "tourism Baidu", The same way net "tourism supermarket".

3, activities, with different market demand, do some promotional or promotional activities, brand building has a great promotion, such as the same way network of the Prairie Star beauty pageant, the sunshine holiday of 99 yuan Guangzhou non-stop Maldives, Ctrip popular ticket 10 from the shoot ... More eye-catching ideas are worth trying and learning from.

About Hype:

Hype is actually advertising, all manner of advertising,.

1, means, straightforward advertising, news-style reports, soft analysis of the review, trend prediction, interview ...

2, channels, namely the media, television, newspapers and other traditional media, networks and other emerging media.

3, the way, non-stop intensive bombing, so that users around a certain noun, aggressive to allow users to deepen the understanding of the brand.

Third, the realization of commitment, products, services for the King

All above is only the method of brand promotion, and to form a brand, the core thing is products and services.

Based on this, the brand personnel in the planning and promotion process to do, hype content must be able to spread, with benign quality and brand expansion of the content, must be conducive to long-term development of the brand, for its visibility, reputation, loyalty of the promotion services. This kind of hype can not be like sen ma "I do not care about global warming, at least I look good" this lack of social responsibility of the bad speculation, but should stand in the social moral height. If there are many scenic spots are naked show hype, and even a live demonstration of reality, but they are really useful for brand development? This kind of planning will only make more people disgusted, produce aversion, and greatly hurt the reputation of the brand.

Hype is not without the bottom line of the game, blind speculation is a brand irresponsible, but also to the public irresponsible, manufacturing and dissemination of false information is the public right to know the infringement, in turn, the brand into an impossible to rescue the plight. Such a scheme is no doubt a failure. Hype must ensure the authenticity of content, emphasis on the cultivation of internal strength, the product quality, management level, service level in the first place. (Text: Chanting)