Tourism website Development to express channel brand user is the core engine

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With the improvement of people's living standards, tourism has become a hobby of many people, you do not see from the "Non-interference" in the dating program, almost every girl has a hobby of tourism, and even the love of the sea to do "bait", visible tourism in our life is how important, and according to the relevant data statistics, just 2010 years, The domestic tourism site's output value of more than more than 30 billion, and this year almost in the first half of the year in the completion of the last 80% of the sales task, visible this year's growth trend is still very gratifying, visible, now tourism category of the site has entered the development of the fast lane!

Although we have seen the rapid development of tourism web sites to see the huge profitability of tourism sites, but also see a lot of tourism sites on the line, will also lead to fierce competition, is not it will become a group buying site second? For this reason many experts say, travel websites and ordinary group buying website still have a lot of different, In particular, the demand for tourism sites has been showing an increase in the situation, coupled with the tourism site as long as the key to seize the impact of its ability to advance the core engine, it almost caught the ladder of success, then what is the core tourism site engine?

According to the author understand, the current tourism site of the core of no outside, users, channels and brands, a tourism site of the successful operation, if left the three core, just like the fish left the water, simply can not survive, then how to grasp this core? The author combines own experience, Simple and the vast number of webmaster friends to share!

One: the development and construction of channels

Tourism site, to be profitable, to get more users, and the premise of attracting users, one is the brand, the other is the content, for tourism sites, content is equivalent to channels, the content of the richer, you can meet the needs of users, such as from hotel reservations, ticket services, travel routes and so on, if the more abundant, That explains, users easily through the site of one-stop service, experience a very comfortable journey, such as now very popular Ctrip and other tourism sites, it is through the extensive construction of channels to attract a large number of users, and these users in turn, to the site to bring huge profits!

Second: brand building and maintenance

The company that I am in, as long as there is a leader on business, his secretary will certainly be on the Ctrip help the boss to set the ticket, hotel and so on, which basically became the consensus of these secretaries, and this consensus also illustrates the success of the Ctrip brand operation, in fact, what is currently in the Internet to do everything need a brand, Brand not only can bring potential value to the website, and this value will soon be able to reflect the profit, this and the traditional enterprise brand has a certain difference, the traditional enterprise brand, is through the accumulation of time, slowly reflect its value, such as Coca-Cola, and for the site, the brand is equal to profits, such as the current A5, Webmaster site, almost everyone can open A5 the first time, this is the brand's immediate!

Third: To attract users to achieve profits endless website

The channels and brands mentioned above are designed to attract more users to the hype, the success of a tourism site, the natural inseparable from the loyal users, and loyal users, with the site's channels and brands have a great relationship, this is a complementary relationship, when Tencent's art dragon to carry out the attack on Ctrip, Ctrip will also feel a lot of pear, this explains what, the user is the site of the food and clothing parents, Tencent's QQ has a large number of users, these users if the art dragon, then announced the death of Ctrip, so again in the history of the internet has been born another joint public, visible users of the importance of tourism-type site!

Tourism site, is now just beginning to enter the development of the fast lane, it is bound to cause fierce competition in this fierce competition, the first to grasp the channel, brand, user, that is, the key to master the success! Of course, from the tourism site development trajectory to look at the brand and channel and the user's core role, It also applies to other types of websites! This article source: http://www.renrenjianfei.com/Everyone weight loss nets A5 First, reproduced please specify, thank you!