Tourism websites advertise in tourist attractions to science

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Tourism enterprises and scenic spots in the publicity and improve the popularity of the big idea, put ads is a solution to the problem, can be found through the actual operation of the results and expectations of a considerable gap, improper advertising, resulting in huge waste. How to use the money in the "blade" of advertising, so that every penny of the tourism enterprises to play a utility?

There is a popular phrase: "I know my advertising fee is at least half wasted, but I don't know where I'm wasting it." According to the characteristics of tourism products: not to be dynamic, unable to reproduce, immediately produce immediate extinction. We should consider the following aspects when we advertise:

Sales and advertising in sync

Advertising has been overwhelming, the product has not been paved, naturally create no magic sales performance. This problem in many tourist attractions appear, because many managers are not familiar with the characteristics of tourism, think that hit the advertising visitors themselves will come, cooked do not know tourists need to guide. Oriental self-driving tour (www.68trip.com) and other sites of the scenic procedures are different, it really from the consumer point of view, analysis of the reasons for the choice of scenic spots, so that travellers are not blind, advertising effect is relatively good.

Close cooperation between terminal propaganda and advertising

Misunderstanding: Completes the terminal, the sale went up, may not advertise

Many scenic spots are considered to be printed leaflets and then placed in the travel agency, so that visitors to the consultation can be seen directly, and then visitors back. These methods in the era of scarcity of products can, but now is a wide range of tourism products, tourists are very rational travel, not only to see the leaflet on the travel, but also carefully selected after the decision. Terminal is the role of direct sales, while advertising is the image of the brand publicity. The Orient self-driving tour and the reader practical demand put in the first place, finally won the more support and the trust.

The choice of advertising media should be diversified

Advertising wars are no different from waging a real war, and no one can win all wars by plane or cannon alone. Oriental self-driving tour has a large number of peer media partners, in different periods of dissemination and promotion, showing a unique advantage.

1. Simple TV ads sometimes can not be said to the scenic spot information, causing consumers to know your brand, and can not know exactly how this scenic area, what to play, the characteristics of the scenic area. At this time no newspaper soft text, network articles, magazine introduction of the co-ordination is not.

2. It is also common in the central media to cast image ads, an investment of millions of. Ignoring the propaganda of the target market. The national market cannot be red or black. Some areas sell well, some areas are not good to sell is common, the kind of beard eyebrows cluth media delivery, no emphasis on primary and secondary, will only lead to the waste of advertising costs. This time the focus area needs local media to cooperate.

Online advertising combined with offline activities

Eyeball economy is a commonly used word, the advertisement of the scenic area wants in the target market effect to become big, should consider and the combination of the big activity of the scenic spot. One is the activities of the project during its own rich, through the introduction of advertising can attract tourists attention. Second, in a certain period of advertising focused on the formation of hot spots, can play a multiplier effect. Three is the big activity itself is a good worry head, can form the news bright spot, through the soft article may promote the scenic spot the brand. Four is the impact of large activities wide, can be all-round to the market penetration of the scenic area of information. Orient Self Driving tour regular organization self-driving tour activities, and other large-scale network activities, the attention of high, good results.

Planning of inputs and sustainability of publicity

This is also known as the so-called partial obedience to the whole. This is also the starting point of the advertising plan, that is, tightly around the annual marketing strategy of the goal of a reasonable and orderly direction and cost decomposition, distinguish what links need and how much advertising support, including market and market demand and so on. Because the growth of the brand is not only from the product in the market sales performance, good corporate social image will also help the scenic area to obtain from the government and other environmental support. Similarly, the scenic spot in the security, the service, the human resources, the cultural discovery and so on each link aspect all needs to spread, is the scenic spot brand part.

With the Orient self-driving tour of the scenic Area introduced, the Orient self-driving tour of the advertising is continuous line, in addition to the hard advertising, but also with the release of soft text, occasional on-site interview, partial reports, advertising services to businesses to achieve all-round, heavy effect.