Tpage enter China e-commerce market who dominate the variables

July 15, 2004

May 1 This year, the world's leading business-to-business tpage.com has fully advanced into the Chinese market (Chinese version: http://www.tpage.net.cn/), in Zhejiang, Jiangsu, Guangdong, Fujian, Shandong, Beijing and other place to establish a sales network. This will bring a new vitality to the slightly quieter Chinese business-to-business e-commerce market. Tpage.com is one of the world's largest professional trading platform for international trade, founded in May 1998, headquartered in South Korea, branches throughout the United States, France, Germany, China, Spain, Portugal, Canada and other countries, is the world's only 8 language site E-commerce platform. Tpage has a strategic alliance with a number of powerful business groups and trade websites around the world to provide online information communication and trade transactions to global manufacturers, exporters and importers.

At present, China's E-commerce market is in full swing, tpage choice at this time to enter China, can be considered the right time. Is this a premeditated "war"? This reporter interviewed Tpage China executive CEO Mr.ray.

China's E-commerce market has great potential

Reporter: I heard that tpage in China less than three months of time, has made an astonishing market reaction, tpage have what their own secret?

Mr.Ray:Tpage has been exploring the market for nearly three years before entering China's E-commerce market and is very optimistic about the future of the Chinese market. In the past five years, tpage in Southeast Asia, Europe and the United States registered users reached nearly 900,000, of which the number of Chinese enterprises registered nearly 200,000, during this period, Tpage did not target the Chinese market to do any marketing activities and sales work. This part has been registered through our platform of Chinese enterprises, their understanding of E-commerce is more, this is a better sense of a customer base. Before we enter the Chinese market, many companies take the initiative to call our overseas companies to consult, hoping to get better service through Tpage, currently our registered enterprises in China is still growing. In less than three months of entering the Chinese market, our visit increased by more than 2,500, all of which shows that China's market potential is very large.

Reporter: China's local e-commerce enterprises such as Alibaba, Global Resources (GLOBESOURCE) has established a deep brand awareness in the Chinese business community, tpage the confidence to open the Chinese market from?

Mr.Ray:Tpage.com is a pioneer of business-to-business trade, in the overseas market development in the last six or seven years, has established 8 language sites around the world, in 182 countries and regions, in Southeast Asia, Europe, the Americas and other regions to establish a huge international market, overseas enjoy a high reputation, Ranked first in the comprehensive evaluation of the credibility of the site, is a truly global well-known website.

For foreign trade enterprises, the choice of E-commerce platform visibility should be out of the boundaries of China's market, standing in the international market angle to choose the platform. Choose a well-known platform for the buyers of Chinese enterprises. Therefore, for the Chinese market, believe that e-commerce awareness of enterprises in the choice of international market promotion will certainly choose to have an international brand of business-to-business platform.

Their own independent trading platform to develop their own buyers groups, resulting in the dispersion of the buyer's resources; Any trade website can only serve a part of buyers and suppliers! Any buyer will not be limited to a certain trade website for procurement! Alibaba, global resources and tpage all face the same problem: how to centralize dispersed buyers ' resources to help Chinese companies get more trade opportunities? Alibaba and global resources are China's local E-commerce brand, with strong domestic brand advantages and resource advantages, Tpage has a strong overseas brand advantages and buyers resources, both in the resources of a very large complementarity.

Competitors are not Alibaba

Reporter: Your biggest competition is Alibaba?

Mr.ray: Alibaba is not our rival. For the moment, E-commerce is not equal to Tpage, E-commerce is not equal to Alibaba, the international E-commerce platform, the biggest problem is the lack of a truly global brand. The international electronic platform is very many, has the industry, the regional, the synthesis. And for different buyers they will choose different ways and sites for procurement, may be in some areas, buyers do not necessarily use the site to purchase products. Because at present any one website is unable to provide the service which the global buyer needs. General international buyers will not be limited to one site to find information. This tpage has been very clear in the development of the past few years. Just like our platform in Korea, Japan, Europe and the United States has made great success, but for the Chinese market, we compared with Alibaba, still have a lot of enterprises do not understand our platform, enterprises do not know what we can help them to do? This is the embarrassment of all the trading platforms now in the global marketplace.

Alibaba "China supplier" positioning is very good

Mr.ray: Alibaba as a successful business-to-business in China, there are many things in the Chinese market that are worth tpage learning in the process of developing the Chinese market. To a large extent, for China, which has a huge potential market, Alibaba occupies a certain opportunity, and Alibaba's "China supplier" service positioning is quite successful, they can help some of the quality of Chinese suppliers to succeed, but not all Chinese companies, because the fact has proved this. Tpage registered users are not limited to which country, in 6 years, tpage through online services and offline global exhibition promotion, in Southeast Asia and Europe and the United States have a large global registered buyers and suppliers. Tpage and Alibaba positioning is different, each have their own advantages, not completely is the relationship between the competition, there are many resources are complementary, tpage overseas buyers are the resources that Alibaba needs most.

The choice of the Enterprise decides everything

Mr.ray: Before I said that E-commerce is not equal to any of the current trading platform, because each platform has its own positioning and advantages, for Chinese enterprises E-commerce, they have invested tpage not equal to the real e-commerce business, investment in Alibaba, global resources and so is not equivalent to E-commerce, For Chinese enterprises in E-commerce, I think it depends entirely on the enterprise's own participation in the international market competitive strength, according to the target market, target customers to determine how to implement E-commerce. Buyers are not all through tpage to find customers, not all through Alibaba and global resources. For Chinese enterprises, there is no so-called best trading platform, only how to better through a variety of effective ways to expand the international market.

The scarcity of foreign trade or the biggest problem of China's electronic commerce at present

Journalist: What do you think of the status quo of E-commerce in China?

Mr.ray: China has become one of the fastest-growing and most potential regions in the world since its entry into the WTO. But at present, China's e-commerce development has exposed many problems: first, E-commerce market competition is not enough, many enterprises in the choice of E-commerce service companies or limited to several service companies in China, the development of foreign e-commerce is not much; second, many enterprises lack the ability to skillfully operate E-commerce professional foreign trade professionals, This allows enterprises to set up an "E-commerce" of the empty array, not yet involved in E-commerce enterprises are more E-commerce "is expected and not", there is no professional talent, can not start. At the same time, because of the lack of professional foreign trade talent, the enterprise's awareness of E-commerce is relatively weak, to a large extent, hindered the process of e-commerce in China. According to China's Ministry of Personnel Statistical Research, the next five years the gap in foreign trade talent at least 1 million. The shortage of foreign trade talents will restrict the development process of China's electronic commerce for a long time.

Journalist: Can you tell the outside world about some of Tpage's marketing strategies in China?

Mr.ray: First of all, the team localization, no more than the first group of Chinese E-commerce to understand the needs of Chinese enterprises just entered China, we were very worried about the talent problem. But now that the problem has ceased to exist, our partner in China Hangzhou United Network Limited (http://china.manysuppliers.com) is a rich experience in e-commerce companies. They have a strong national sales network and foreign trade export experience. As a local enterprise, the United States has a deep understanding of Chinese enterprises, combined with tpage strong international buyers resources and international market development, for us to enter the Chinese market has laid a good foundation.

Second, the maximum value of E-commerce, to help more successful SME tpage will do their best to develop E-commerce enterprises to provide the possibility of implementing e-commerce. Tpage in the light of the service price convention of the international market, the objective environment of China's e-commerce market is fully considered, and the service charge standard for Chinese small and medium sized enterprises is formulated. To solve a lot of investment in the high cost of network services to the risk of wandering in the E-commerce door outside the enterprise. We will do our best to help more successful SMEs to succeed in E-commerce, so that e-commerce become a practical participatory promotion services, and not stay in the empty theory and wait-and-see level.

Third, the timing of the introduction of E-commerce supporting services, combined with China's local resources, do what enterprises need us to do tpage the spirit of doing what Chinese enterprises urgently need to do, and the United States to join the network to launch a network of Foreign Trade Excellence (www.tradehr.com). Chinese enterprises in the real implementation of E-commerce, better service in China's foreign trade enterprises.

Four, establish the personalized service consciousness and service system Tpage according to the actual situation, has formulated the consummation reasonable service system, we hoped the Chinese enterprise's electronic Commerce application ability unceasingly enhances, reduces to the electronic commerce company's dependence, lets more enterprises really participate in, because they buy is not a product, It is not just a service, but a more successful application, a better experience of the success of E-commerce. We believe that, in our continuous efforts, we will create the miracle of E-commerce in China.

     in the Chinese market for some time, we contacted a number of small and medium-sized enterprises, they always try to ask about our service with Alibaba difference between, always take Tpage to Alibaba and other platforms to compare. In Tpage's view, we will better understand the needs of Chinese enterprises, better borrow some other companies in China's success, but tpage to enter the Chinese market has a goal: tpage do not do anything other companies can do, tpage must go tpage their own way, Truly provide customers with more valuable services. In the midst of this, Tpage is only a bridge between global buyers and Chinese companies, tpage the resources overseas to better integrate with the Chinese market, so that more enterprises out of the Chinese market.