Business News Jinan News (reporter Wang Yu) "IPad", "Jordan", "Hermes", "Zhi--", trademark infringement lawsuit one after another.
And the tangle of trademark infringement, in the electronic commerce platform also exists.
Yesterday, in the Electronic Intellectual Property Center organized by the Ministry of Industry, "e-commerce intellectual property protection expert Seminar", the Ministry of Electronic Intellectual Property Rights Center Director Zhao Tianwu said that the network E-commerce platform IPR infringement is a global problem, respect for intellectual property rights, and e-commerce sustainable development, should become a consensus.
"In the case of Internet service providers ' liability for trademark infringement, the views of the United States and Europe vary widely, even in diametrically opposed situations." Professor Zhang Ping, executive vice president of the Intellectual Property Institute of Peking University, told reporters that the United States believes that Internet service providers are "neutral technology platforms" and that Europe considers it a "broker for trading", a role that determines different responsibilities. This phenomenon is to a large extent determined by the development of different industries in the two places, China in considering this issue, we also need to take the status of industrial development and industrial development prospects as the basis, fully consider the rights of people, consumers, Taiwan and other parties to promote the healthy and sustainable development of related industries. ”
In the standardization of E-commerce platform intellectual property environment, some of the domestic web site has been a useful exploration, Alibaba Group, vice president of Legal Affairs Yousei in an interview, said that Taobao to punish and encourage the way to promote both, has preliminarily explored a set of effective rights protection system, and Taobao rules in the form of clear release. 2011, Taobao total deletion of infringing merchandise links up to 63.2 million, penalties for violations of 702,000 members.