Trading chapter of the website profit trading theory

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The term "trading" has unlimited charm, the website operation is to achieve the purpose of the transaction, or the site directly with the user transactions, or business and user transactions, or users and users of transactions, the website operation is to obtain profits, and trading is the only way to achieve profits. The previous article "the Website Profit transaction theory" the interest article, elaborated has met the user benefit demand the importance. The user's benefit demand, causes the user transaction to become possible, the user in addition to the ordinary benefit demand, must also have the deeper transaction benefit demand. This article stood a row of key to elaborate on the transaction of several basic content, hope the webmaster are not hesitate to enlighten.

First, the user transaction is the core of the website operation, is the source that the website realizes the profit.

User transactions include three aspects of the important content: first, the site itself directly to provide goods or services, with the user transactions, the second is, the business to provide goods or services, with the user transactions; third, the user to provide goods or services, with other users to deal with. Site in the early days of operation, there will be a general lack of resources, many sites themselves do not directly provide goods or services, at this time, we can be proactive to help businesses promote goods or services, so as to obtain profits. In this case, on the one hand, the site directly involved in the introduction of goods or services to promote, on the other hand, the Web site to promote business and user transactions, covering the aforementioned user transactions in the first two cases of three cases. I suggest that personal webmaster in the initial stage of the site operation, fully promote the website and promote the popularity of the promotion and direct help merchants to promote the combination of goods or services, on the one hand, you can get users, build user base, on the other hand, you can get promotion profits. In this way, they will be able to profit side development, to achieve the "station to stand" goal. The website operation is to obtain the profit, realizes the profit, but the transaction is we run the website process, obtains the profit the only way. Any transaction within the website, can not leave the user, the user will always be the party of the transaction, the user is to complete the transaction and generate profits of the leader, the user is the end of the entire market consumption. Therefore, pay attention to the user, pay attention to the user transactions, must become the core of our operating site, from the user, we will not be able to gain any profits.

Second, the site transaction includes three major trading modes, closed-loop trading mode is the most effective profit model.

The website transaction pattern basically divides into three kinds of categories (the transaction means the profit, the trade pattern namely the profit pattern):

1, the website directly as the transaction of the main party transaction mode. For example, when you use the QQ member service to pay 10 yuan, QQ is directly as a party to the transaction, to provide you with services, to complete the transaction with you, and to obtain profits; in fact, the ad on your site is the site as a party to the subject of the transaction, and advertisers to complete the transaction directly, and to obtain profits, but, In the end it is also to help advertisers to gain profits, but also to further promote the occurrence of transactions.

2, the website as a third party to promote the business model. For example, when you directly promote a merchant's goods or services, promote the transaction between the user and the merchant, and obtain the profit, common such as CPS Promotion (Taobao Alliance).

3, the site as a user transaction of Third-party intermediary transaction mode, where the user includes ordinary users and business users. If the transaction between the website user and the user occurs very frequently, we may obtain the intermediary expense. Website as the provider of trading platform, when the transaction information flow facilitates the transaction, the website as the provider of the trading platform, you can share the goods or services in the circulation of profits created.

In addition, closed-loop trading mode is included in the above transaction mode of a transaction mode, refers to the user to select goods or services, accept goods or services, pay transaction costs, are completed online. Mainly embodied in the transaction of virtual goods, such as: Game category, lottery, membership certification category and other transactions, it belongs to the closed-loop trading model. In the closed-loop transaction mode, all the user's transaction behavior is completed by online behavior, which makes the whole transaction process cost basically 0, and the transaction speed is much higher than other trading methods. Therefore, the closed-loop trading model is the most effective profit model.

Third, the user transaction is to promote the website to establish the deep user relations and creates the website value content the effective way.

User relationship means interaction between users, interaction means communication between people, communication between people means stimulating the needs of people, people's needs means to express ideas, display knowledge, win honor, access to goods, services or cash, and all this will make the user relationship becomes the source of value content creation. There is no interactive relationship, that is, no user relationship, users can not actively create value content, no value content, the site will not attract more users to visit and enhance the popularity of the site, to achieve great development. Therefore, a strong and deep user relationship is the core content of the development of the website. The interaction of the exchange of interest, the interaction of questions and answers, can promote the establishment of the user relationship and lay a foundation for the development of the website. The interaction of user transaction is a kind of interaction directly into the essence of human nature, it is a kind of interaction that satisfies the realistic needs of the people, it can let the user deeply experience the interaction between the users, or publish the goods and services to provide information, or release the demand information of goods and services, all of which will allow the user to reach a transaction, integrity or not, Real or not, the transaction is smooth or not, so that users have a deep reality of the interaction between the interests, the resulting user relationship will be the most in-depth. With the frequent occurrence of user transactions, users will continue to create value for the site content, promote the popularity of the site and the weight of promotion, to achieve word-of-mouth promotion, and constantly expand the user base, so that the site to obtain a steady stream of user trading profits.

Users are the decision makers and terminals of all transactions, and no user-involved transactions are non-existent, and the user is the ultimate creator of any commodity or service profit. Therefore, to users for the basis of the operation of the website, efforts to promote user transactions, to promote frequent user transactions, is our profit and the core of the operation of the website. Stand a row of forums to actively explore new ways to profit from the site, and the webmaster grow up together. User trading is the source of our profits, let us start the first time with the user's trip to the transaction bar.

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