Traditional business change: domestic business is no longer the former

In the current internet has broken through the "new generation of electronic heroin," the era of public opinion, the normal network application has been deep into households, "netizens" is no longer a shy words, online life has become a part of people's lives. Because of the standardization of E-commerce, previously believed that online shopping = The idea of a sucker is gradually invisible. Since the shop often do not need additional façade and decoration costs, only need to be careful to operate, so in the cost of reducing the number of online shopping malls in the clothing, appear more inexpensive. As consumers, profit is human nature, coupled with the current online shop more and more understand the way to operate, naturally do well. Consumers, accustomed to buying clothes online, are hard pressed by the expensive prices of traditional apparel shops. Accustomed to the traditional model of the operators into a confused situation, have in the confrontation with E-commerce in the next.

However, there are some exceptions, many of the clothing operators adhere to the traditional business model is still standing in the market-as for the reasons why, in fact, is very simple: do not forget the fundamental, into the new model.

As the saying goes, "Poor is changed, change is Pass". It is clearly not advisable to look at the exclaiming of vested interests. As a result, many businesses adhere to the old mode, but also introduced the mode of electronic commerce, making the business policy diversification, and also meet the potential network of consumers demand. For well-known enterprises, good industry reputation is the mass base, and E-commerce will only achieve icing on the cake. For example, hundred Li has been regarded as a well-known domestic brand, and even so, it is still working together Shopex for their brand from the traditional single model to the composite line-offline mode has a gorgeous turn.

In the mind of Hu Chen, director of E-commerce operations, there is a tree chart, which includes roots in the traditional supply chain, a sturdy trunk composed of hundreds of people's teams and SHOPEX systems--it is also a means of marketing strategy planning for all enterprises. Although the line under the hundred-Li early "winner of the King", but in conjunction with Shopex Strong, with the help of Shopex professional strength, will own online sales performance also pushed to the new peak.

Many companies may think that, according to the current third party built network marketing platform, such as Taobao, is enough. However, at the same time online dat sales of Belle but gave a different answer: in fact, for Hu Chen Rong, "Can not be kidnapped by Third-party platforms" became a mantra. For the hundred-li such a giant ship, since the establishment of independent enterprise E-commerce platform, relying on its own strong brand influence, optimize the internal organization, unified E-commerce Development and the company's overall development strategy, the offline marketing and online marketing integrated.

such as hundred Li's call center and After-sales Service Center direct and official shopping Amoy network links, as long as the order number, you can directly determine the authenticity of goods, but also can be very convenient to enjoy the after-sales service hundred Li. And Belle is also using Shopex customization system, will be more brands = more promotional means and multi-channel delivery and other links to smooth integration. E-commerce is not a chicken for enterprises, but a sharp weapon. And Shopex in this, just as is a brilliant sword-casting master, careful judge focus on building, will eventually give customers a divine soldier, to open up more about the marketing of the imagination and future.

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