Traditional car business channel - easy to use car

With the mobile Internet more and more into human life, the formation of a tidal wave of the background, the traditional business how can we maintain "traditional"? Now in our life, there is room to have a car seems to have become a measure of certain things, of which the car is more essential travel, a car and no car clearly determines a person's trajectory and scope of action.

The concept of car networking was once proposed five years ago . This should be an extension of the concept of internet of things under the tide of mobile Internet. Different industries have different definitions of car networking concept. However, the common concept Is a combination of car and communication technology and intelligent applications.

In this one, the application is the core, demand will have applications, applications are the service needs. So car prices should be how to seize the opportunity? The car network and how to go from concept to practice?

opportunity

To know the relationship between the car and the person, is the driving experience, not only the mobility of the vehicle itself, and even includes models, interiors, central control, and the car's functional connections.

Car, car brands, car models, the car price, are factors to consider, but for the car prices, remove the historical reasons, technical reasons, the reasons for the patent, there are any ways to produce differentiated competition? And in the competitive differentiation to generate and use their own favorable conditions?

Speaking of mobile Internet, talking about things networking, these are things around us, in the exchange of feelings with the phone, call a car with a cell phone, navigate with a cell phone, order a meal with a cell phone to buy tickets, with the phone to complete a variety of things that can be done today , Cars and mobile phones and people's connection, is the embodiment of the real car networking.

To easy to use the car, for example, the current Internet car brand in China, the product element is very clear: people + car + cell phone.

First, people, based on the characteristics of sharing economy, easy to use car in China has 50,000 drivers, and the number is still expanding, on the other hand, with millions of mobile phone users, service and service relationship, From the perspective of the service provider, there is a certain chance that it will be transformed into a service provider.

The next is the car, easy to use car is to provide the country (currently 57 cities) a variety of scene car applications, car models are diverse, economical, business-to-luxury. Better service than taxi, more models, more ride experience, more application scenarios.

Then there is a connection between a mobile phone, a human being and a car, which is done by a typical device of the mobile Internet era. The customer calls a car by a mobile phone, the driver picks the phone through the mobile phone, the customer selects the order, the order is issued, the order is executed, and the order is completed.

In the entire service, in addition to easy to use the car itself, the most impressed passengers, the car's brand and model.

Each service process is a test ride process.

Every easy-to-use car customers, for the car prices, are potential customers, which did not buy the majority of cars, as well as the upcoming car change, and have the chance to increase the car.

To be easy to use car positioning, high-end customer orientation, in the spending power and decision-making ability, both occupy a leading position.

Easy to use the car to complete the closed loop + car + cell phone, car networking is both a successful practice, but also in this closed-loop the most commercially valuable traditional industries - the emerging channel of the automotive industry.

Cross-border

The traditional form, the car prices are dealing with customers through the 4S shop, 4S shop the number and scope of services to determine the car's offline influence and sales ability, while the car is facing the biggest problem is that when the customer did not go into the 4S When the store, how to make customers close to understand the brand, experience the brand? Even potential customers more often have no chance to enter the 4S shop was taken away by competitors.

In this case, increase advertising investment, increase 4S stores mean increased costs and channels, the offline economy seems to have entered an expansion bottleneck, O2O is a good reference, how to walk from Offline Online (Online)?

Cross-border is a good word, repeatedly mentioned. However, the cross-border traditional car prices, not overnight, not to mention different companies have their own genes.

If, car prices and Internet / mobile Internet companies hand in cross-border it? It is as if unilateral leaps and bounds can not cross the gap, but with the two sides leaning together, we can join hands together.

Get through Offline (offline) Into the Online (online) Ren Du two veins, is the integration of cross-border industry chain.

shortcut

It is reported that the recent easy to car is discussing strategic cooperation with Volvo, the two sides are expected to be in the brand, channel and research and development to expand. It is speculated that VOLVO is expected to lend ease of use to millions of users to promote brand penetration, and to easy-to-use car this high-quality channels to provide model test ride, tap potential user resources, and have the opportunity and ease of use Car to promote door-to-door, point to point test drive test service.

Once the joint success, for both parties, is facing a real car networking era, across the gap, open up a vast market pipeline.

In fact, easy-to-use car is not the first time with the car-enterprise cooperation, in March 2014, easy to car and Guangzhou Automobile Group reached a strategic cooperation. In April 2014, Easy-to-use Vehicles reached a strategic cooperation with Shanghai Auto Network. Easy-to-use cars provide "Intelligent Transportation Engine" support for car sharing networks, enabling car users to make reservations at any time. Test response to test-drive request is not a 4S shop full-time staff, but the car has been the owner.

This is a real version of UGC, more frivolous than the comments experiential sales.

In 2013, China's car ownership reached 137 million vehicles, 5.7 times the number of vehicles in 2003, accounting for 54.9% of all motor vehicles and 29.9% more than a decade ago. As of February 2014, car ownership has risen to 141 million units, growing rapidly.

Under such a market prospect, the series of easy-to-use cars and car prices are not only the case of car networking but also the most unimaginable car prices. In the era of mobile internet, under the advent of the car networking trend, it is pointed out A shortcut.