Traditional commerce and the Internet O2O attempt to combine a seafood stall

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The ultimate purpose of business is to trade. However, in the real society, the restriction of many practical factors leads to the difficulty of "process" far more than "purpose". Opening a restaurant the most energy-consuming may not be to find a good chef, to maintain shop rental, advertising, invoicing management and even source maintenance, often occupy more energy.

A large part of this is based on "attention" and "data" management. These two points are the advantages of computers and the Internet. What happens when traditional commerce and the Internet are combined? A regular seafood stall in Sanya made some attempts.

In Sanya, a famous tourist city, there are several popular seafood markets, such as the first market, the Spring Garden Seafood Market, the Friendship Community Seafood Plaza and so on. A restaurant named Cong-run seafood just moved away from the famous Friendship Community Seafood Plaza, and came to a southern strong seafood city that opened only at the end of 2011.

The new location of the guest flow and reputation in the tourism market is bound to be no good before. But they do not seem to worry about their business and orders, and a lot of active in the seafood stalls to attract customers in different ways, the shopkeeper found a better way to showmanship: Open online shop in Taobao, to provide low-cost ordering services. Users in Taobao shop to buy a coupon, that is, you can make an appointment to go to consumption, enjoy discounts, coupons will also be returned. And for O2O most important payment links, all can be done by paying the Bora line.

The owner also encouraged customers to rate the store on the public comment and to have free computers and WiFi in the halls. When customers look for location, they recommend installing maps and navigation apps.

A seemingly simple and rudimentary attempt to keep the store competitive, most of the customers in the store are dining through the Internet. In fact, the O2O model is helpful for businesses looking for newer and more accurate customers, and it's easy to communicate. For a small shop, this shop solves the problem of advertising, the user group Word-of-mouth communication problem, and Taobao coupons sales and scheduled work, to a considerable extent, to solve the problem of invoicing and passenger flow management.

O2O, that is, online to Offline, that is, the actual trading opportunities under the combination of electronic commerce together, E-commerce has become a front-end contact consumer channels.

AI Media Consulting (iiMedia) data show that 2011 China O2O Market size of 56.23 billion yuan, is expected to reach 98.68 billion yuan in 2012, growth rate of 75.5%. This number will exceed 400 billion in 2015 and reach 418.85 billion yuan. Among them, catering industry market size reached 19.68 billion yuan, 2012 will break through 30 billion, reached 33.55 billion yuan, growth rate of 70.5%.

This seafood gear is just a small shop on Taobao, relying on Taobao to complete the most basic O2O of the restaurant's meal booking service. In fact, the existence of this way has a long history, but in the current catering business market, more O2O as the starting point of the same number of companies, they not only serve a storefront, but information integration. Patterns can be easily divided into several categories:

1. The Information integration platform and service represented by the public comments is the most typical representative. Through the massive collection merchant and reviews the information as the fundamental, through the huge information aggregation releases the energy, but the time period is relatively long, this point thinks the public reviews to know.

2, the rise of micro-letter so that two-dimensional code, coupons and other modes of the rise of two times. At the same time group buying also in this round of large-scale shuffle screen several companies occupy absolute market, follow-up will accelerate into the cycle phase. These two are many, but still rely on strong merchant resources and operational capabilities.

3. Booking mode. In addition to individual merchants to find their own channels to provide booking services, such as the United States well-known OpenTable is a booking integration platform, dedicated to provide the location of each merchant dining and time management. At present, there is no very outstanding company, the good-for-nothing network in the mobile end is not a good layout, while the public comments on the squeeze under the loss of the best opportunity.

In the current situation, how to use a good O2O model and technology for the catering industry to meet the needs of users, while improving the efficiency of businesses, but also need more entrepreneurs to explore together.