Traditional department store bosses face new challenges

Core tip: 19.1 billion yuan! Just past the "double 11" Singles Day, 24 hours, the cat, Taobao total sales of 19.1 billion yuan.

You know, the newly-ranked Fujian province chain 50 "one brother" wing FAI Supermarket (601933, shares bar) the country 204 stores 2011 Years a year, but also to achieve sales of 20.38 billion yuan. That is to say, the cat, Taobao "Double 11" one day is enough to be a year. Fuzhou department store single shop Wang East street store turnover last year only 1.224 billion yuan, multiplied by 15.6 to 19.1 billion.

Reporter yesterday from the cat, Taobao owned Alibaba Group learned that Fujian people "double 11" on the day of the cat, Taobao spent 780 million yuan, high ranked 8th in the country, of which Fuzhou, Xiamen, respectively, contributed 210 million, 180 million, separated the country 16th, 20th.

Online shopping couples spend 20,000 a day

"Double 11" The day I spent more than 20,000 yuan, starting from the beginning of the preparation, early optimistic about the baby into the favorites. "Fuzhou engaged in the construction industry, Mr. Li, Ben three is imminent, is the main consumer group online shopping." He yesterday to the reporter listed online shopping list: TV 60 inches, 40 inches, 32 inches four units, spending more than 10,000, routers, vacuum cleaners, small speakers cost more than 3,000 yuan, clothing, school supplies, toys spent more than 2000 yuan. "Double 11" on the day, he and his wife on the line four times snapped up: 0 points-2 points, 6 points-7 points, 12 points-13 points, 21 points-24 points.

Perhaps it is the "madness" of such a large number of net-shoppers as Mr. Li, which supports Fujian province's eighth "crazy" ranking in this online carnival. According to Alibaba Group yesterday, the "double 11" shopping carnival Alipay total sales reached 19.1 billion yuan, is 3 times times more than last year. Among them, the "National Electric dealers" known as Zhejiang Province in a single day more than 2.2 billion turnover ranked first in the country, Fujian to 780 million ranked 8th in the country. The conversion, 36.89 million people of our province per capita cost 21 yuan. Specific to city transactions, Shanghai to 1.35 billion leading the country, Fuzhou, Xiamen, China accounted for half the province's share, respectively, contributed 210 million, 180 million.

Tens of millions of people "seconds into" let people "heart blocking"

"Tens of millions of seconds into the cat," This is the "double 11" micro-blog on the creation of a new sentence for the cat.

This is on 11th, just after 0 o'clock, 10 million internet users in a minute into the country's largest consumer (enterprise to individual) online shopping platform cat, and last year, but 3.42 million people.

Though the harvest is plentiful, the excitement is difficult to conceal. "The price change is a bit arbitrary. "The same day at half price 79 yuan to buy a set of bowls of Fuzhou Zhu said, the merchant boasts the original price of 158 yuan, but in the baby description is written in 89 yuan," whether there is no half-price also do not understand.

In fact, random browsing microblogging, you will find a lot of consumer complaints, some goods "double 11" before and after the existence of price adjustment behavior, the day is even higher than 10th. A number of electric dealers obviously "wool", the actual discount is not big. In addition, although the electricity dealers have done a lot of preparation before, but the payment system, platform system stability issues, the day is still a large number of complaints.

Why "Singles Day" has become a carnival of online shopping

Why does "Singles Day" become a net-shopping carnival overnight?

"Singles Day" is a group of college students in the 90 's launched a single family of alternative "Valentine's Day." Since Taobao first launched the "Double 11" Half-price event in 2009, more and more electric dealers in the "Singles Day" on the day to launch a major promotional activities, this year, there are 80% of the electric business.

Chen Zhangwan, a professor of management at Fuzhou University, who has long been concerned about business, said that the online shopping carnival, which was instigated by the electric business, was more of a commercial promotion, and the whole business logic was extremely simple: low, low, and low prices. Chen Zhangwan said, "Singles Day" just filled the "11" Golden Week and Christmas, the gap between the new year, stepped on the rhythm of the business law, with the right place and the advantages of entering the November, the north is generally snowing, cold air southward, rainy day more and more people will be in the house, This creates a good premise for online shopping.

Traditional department store bosses face new challenges

Chen Zhangwan said that from 2011 onwards, "Double 11" the collective carnival of electric dealers is obviously in the offline physical store "class." November is under the line Mall promotions empty schedule, the line of large-scale promotions need holidays, holidays and other cooperation, and E-commerce is not necessary, "give me a reason to rave, you can go beyond the traditional consumption habits, at any time to develop a new rhythm and rules."

In the Provincial Chain Management Association Training Center Director and Deputy Secretary-General of the Provincial Business Association Chuan Center, the traditional retailer net at present more applause not draw, and have to net, physical stores more needs to do the human shopping experience, as well as to do their own brands, if blindly playing promotional battles, obviously not only online shopping. He says the line needs to interact, not fight.

Xu Peace of mind said that he very much agree with Ma Yun's view, that is, "double 11" is the signal of China's economic restructuring, is the new Economy (310358, fund bar), business model of the traditional business model of the war.

Electric dealers also differentiated small shop difficult to get rich

Xiamen Network Retail Association Secretary-General Chu Jing reminded reporters that in 19.1 billion yuan, the day cat 13.2 billion, Taobao 5.9 billion, the cat is Taobao more than twice times more; in last year, the cat 3.36 billion, Taobao 1.84 billion. That is to say, the cat is getting rid of Taobao, the gap is widening.

Day Cat Mall Jack Jones flagship store, Camel clothing flagship store, friends home flagship store three shops, "double 11" single day sales have broken through the billion mark. And in Fuzhou mainstream department stores, similar Jack Jones such mainstream brand, daily sales of 20,000 ~5 million, annual sales but in tens of millions.

In the 2006, entrepreneurship in Taobao began to become the mainstream trend, some people catch the best time, fished to the first bucket of gold. However, this time the shop, but a group of friends or family members of a small shop. June 2011, Taobao a demolition of three, divided into Taobao, cat, a good deal (online group). Since then, many of the Taobao shop began to transform, from simple to sell goods began to do their own brand, to the day cat brand.

Chu Jing said that sellers still need to be based on their actual status to determine the survival mode, but whether the C shop or B shop, we must adhere to the "Quality first, service first" principle.

Explanation of relevant nouns

Electric business: That is, e-commerce, refers to the use of electronic tools such as Internet business activities, also refers to the operation of E-commerce businesses.

Taobao: The network retailer, founded by Alibaba Group, is a shopping site for Consumer-to-consumer (personal retail of consumer goods).

Day Cat: Formerly known as "Taobao Mall", is a comprehensive consumer (enterprise to consumers) shopping site, its integration of thousands of brands, manufacturers, for businesses and consumers to provide one-stop solution.

Alipay: In order to solve the network transaction security set up a "third party guarantee Transaction model", by the buyer will pay the money to the Alipay account, by Alipay to the seller to notify the delivery of goods, buyers receive confirmation instructions after the payment will be paid to the seller, completed a network transaction.