Traditional e-commerce rides overseas platform to realize global marketing
Source: Internet
Author: User
KeywordsE-commerce traditional
Domestic E-commerce needs to take the sea marketing to achieve global expansion. At present, domestic electronic commerce is a foothold in the melee, cooperation mode has become the choice of many enterprises, it is learned that Tencent QQ network to buy together 6 business-to-business Enterprises, 38 vertical E-commerce sites settled Taobao Mall and so on have proved this point. In addition to the domestic e-commerce enterprises to achieve mutual benefit and cooperation with overseas electric companies are also few, at present, the reporter found overseas e-commerce marketing providers Sihai Shangzhou and Google, Facebook, Twitter, Yahoo and the Russian search engine Yandex have reached a strategic partnership. It is understood that Sihai Shangzhou as a new electric business model, can provide overseas marketing overall solution. When the foreign trade enterprises accepted the service of Sihai Shangzhou, the Sihai will arrange special technical personnel to follow up the service, but also open the Shangzhou College to help E-commerce Enterprises, the industry to train professionals. It is worth noting that, compared with the traditional E-commerce platform, the number of many, weak individual strength, and other features, Sihai Shangzhou more emphasis on "customization" and "integration." From "Overseas Market analysis" to "marketing platform erection", and then to "online marketing promotion", "follow-up operations" and so on, for the enterprise to provide integrated one-stop service. Industry insiders believe that the implementation of domestic overseas marketing to promote corporate brand awareness of the promotion of the role of the overall marketing program for the traditional E-commerce enterprises to provide professional guidance, so that it will be more experience in product development and production, the product promotion and user acceptance period shortened. Commercial newspaper reporter Wei share to:>> more
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