Traditional education entering online education O2O six pits

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As the O2O model of the upstart, never bland not fire, to the fiery sky, and the traditional industry is unanimously considered a life-saving model. And in a very short period of time, seats to the catering, mother and child, home, finance, marriage and other industries, as a traditional structure, education industry is not spared!

100 the release of education marks the beginning of a new education model that signals the old war. Dressed in the internet thinking skin, a time of traditional education institutions panic, but pull them into the Abyss is: Once Upon a time, unheard of platform, such as springing up, see unclear, uncertain, worry and other emotions diffuse in the education, a long time. But since learning a high-profile education to enter the online education O2O, from it, the traditional institutions like to find a life-saving grass, tightly grasp the online education O2O. But so far, there has not been a product to amaze students, online education O2O put the Buddha into the water in the Moon mirror flowers. However, from the point of view of reform, the online education O2O is a perfect model, which provides a safe way for traditional educational institutions to transform to the Internet. To do a good job of online education, you need to understand and understand first, and we O2O from the real online education O2O What are the pits? This proposition begins to discuss the future of online education O2O.

When traditional educational institutions enter the online education O2O, they will inevitably encounter the following six major pits:

Pit One: gray area pedal two boats

Well, under the Internet makeover, the education industry is divided into: traditional (generally referred to as offline) and online educational institutions, but also breeds a gray area field: Online Education O2O. It is between the line and the line, the call line up and down resources to achieve a coordinated mode of cooperation, and, for the moment, refers to the development of traditional institutions of the mode of call, pure online education institutions do not belong to this field.

Mention Gray, another followed: drift, because of the importance of image. In the face of this time, the traditional institutions of education, change is to find death, not to die, while unwilling to give up the traditional interests, and rushed into a short-term obviously difficult to profit mode, but can not give up the open. Occasion, is the traditional institutions of the proud means, not only to create a positive image of the reform, but also want to maintain the traditional image, is to say that the sentence is not good to listen to: When the son of the memorial Arch

Online education not only changes the consulting service institutions, but also brings about the transformation of the educational system. Otherwise will not appear the national team's Hui College, but recently the vocational education also becomes the hot topic, the education profession vigor is radiant. Only one study and think, Mr Yu also only have one chance, with the courage to reform the organization, embrace the internet, gradually unload the heavy burden of the traditional, to light enterprise transformation, difficult material success or failure, can only say is a dare to go to the gray area, continue to go forward the warrior.

And most of the institutions are only a minor, even dare not speak to the outside world, alas, regrettable. The former giant Nokia, Kodak difficult to block the Internet, but also survive the mentality of the people, the future may regret it.

But there are also a handful of the backbone, who are the forerunners of reform, but they still indulge in traditional systems and do not enter the grey area of online education O2O. Being in different systems, forming beliefs and values can also make a difference, so they will be inferior to online educational institutions. And a lot of history tells us: Pedal two boats, most of the outcome is not good to see, and the most serious situation is the impact of online education O2O attempt, a dare not admit to their own exploration model, mediocrity is the most intermediate outcome, serious will be defeated, missed the reform time node. In fact, the inflection point of online education has not yet come, the situation is far from the expected outbreak of Jia Lang, if you want to evaluate today, then can only say that is the savings period. Of course, if the two boats are very stable, Jia Lang also worship, there is an old saying: Everyone is a makeup artist, installed success on the installation force, pretending not to succeed is SB.

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Pit Two: The benefit is difficult to adjust Yin Bong Yang violates

The reform of Educational Consultation service system is a new round of interest division of the storm, but the crisis is a minority, most people still think of their own that a three-acre. In the online education O2O model process, there will always be the yin and yang violation of the people and things, just as: Enterprises are big, what people have! Although not a fatal problem, but to get burned or fire everywhere is a pot of trouble. There are enemies outside, there are worries, enterprises do not mind talk about what can be done? Everyone said it was someone else's business, even the management will say that the boss of the matter, in this case, the first round of estimates fell, talk about how to insist.

In essence, online education is a pattern of O2O and offline connections, and the problem arises naturally:

(a) profitability is difficult to follow. In the process of traditional institutional transformation, the weak profit must be taken into account, everywhere input and transformation, not enough funds to support difficult to adhere to, so need to be in charge of the great ambition. Online education O2O A link, it's hard enough, not to mention the promotion, operation, cost, and other issues that have not been seen before.

(ii) Strategic variability. O2O process of online education in enterprises, performance, performance, etc. is the most intuitive measure of the results of the data, but more problems, education is a chronic product, even if the online education is advanced, it will take some time to reflect; In addition, people are the most susceptible to the influence of outside and friends, Today you and yesterday you are not the same individual, so there must be a big mandate, and less intervention. An intermittent movie or a coherent movie?

In the traditional institutional transformation, step by step of the high-pressure or across, there will be resistance, especially the branches of many enterprises. So when you need a business to do an online education O2O, must readjust the appraisal and the appraisal project, otherwise the situation is, changes and does not change all is according to that data, then as long as the past does, and so on time, jumps or goes, is other person's thing, and this idea is the most terrible. Therefore, in such a time, to open up the situation, to do online education O2O not for the present, but for the future layout, but also to reduce costs, use the internet means to achieve the purpose of operation.

In the early stages, online education O2O may be at a loss, but it is an ocean. Do offline and online connection, the benefit is more important than other factors, the world Hee-hee all for the benefit. After the words: There are most of this: knowing that the road will be very good, but is always half-hearted, the result is conceivable.

Pit Three: The field hundred identity become fascinated

It's beautiful on the line. Throughout the series, Jia Lang has insisted on a theory: Never touch the online education Taobao model, which is less than the probability of Wand. This is a position of identity, what you think of what you should have the ability to support, then the corresponding actions can be implemented. What is the O2O between online education and traditional education? How to place is also a learning? Local conditions, so the different educational institutions of online education O2O practice is also different. In fact, most traditional institutions have their own tough areas, and the worry is: if you do English training, then do a little foreign language training, and then have to do some other types, at that time is very ambitious Ah, but not take, and the other is the problem of homogenization, traditional institutions because of regional problems, even if homogenization is not a problem, Online education becomes a problem, and distance is a problem.

Pit IV: Gene not entirely "perfect"

Ask yourself: What is the basis of online education? It's not teaching, it's not parenting, it's the internet. Traditional institutions rely on the propaganda of the survival of the offline channel to reach the purpose of enrollment, which is characteristic. While online education is the goal of using the Internet to reach a deal, online education requires an embryonic form of the Internet environment. In the process of online conversion, internet marketing is the means to recruit students, need to cooperate with the offline agencies, and online viewing, but also the need to build a team, and offline offline to translate words, offline service is a first impression, online viewing is a service.

If the structure or ability of a traditional organization can not even reach the basic Internet, it is a kind of marketing behavior that the transformation is not real online education O2O, but the enrollment by internet means. But with the gene, the online education is enrollment, but broaden the face.

Under the impact of online education O2O, small institutions are least affected. In fact, they do not have to do online education, but to do is the online education O2O marketing links, simply speaking, internet marketing. Jia Lang has always said that online education O2O is the traditional education of life-saving grass, is the most suitable model, why? Because this model covers the meaning of both marketing and mode, from the marketing point of view, is the combination of line on the line, that is, online enrollment, offline services, and offline enrollment is not, and transferred to the line to learn, the latter is the on-line education link. Therefore, as an institution, we must understand the difference, Jia Lang also often mistaken, because in education, O2O This mode of experience is able to line, can also be offline, so is the source of difficult points and confusion.

Pit five: Difficult to coordinate communication is not smooth

The fifth pit involves a specific implementation dimension, online education O2O need to line up under the coordination, and recruitment, and operation is particularly important, not only to recruit students to take the line to recruit students, but also to serve as a line of advice and the teacher's point of view, need to learn things will naturally increase, and the structure of traditional education institutions must be adjusted, Everything should be online as the center, forming a good communication structure. Online education O2O should take the initiative regardless of wire or wire. Heard of 邢帅 Education bar, a still QQ, YY and other tools, in front of the computer to achieve enrollment lectures, see what is the difference with the traditional educational institutions? Several people are a group, direct docking, without leaving gaps, and traditional education institutions are difficult.

Pit VI: Misjudged environment

Do you think online education is O2O? Do you think you'll be able to get the money? Do you think you can make money?.....。 A series of problems revolve around traditional educational institutions, and O2O is not God and cannot save all institutions. This big environment many have fallen into the pit, does not have to wait for how long, many platforms will regret. Outside of the numerous and noisy, only 10% and you, and most of the outside article, analysis, one eye and good, including Jia Lang's article, do not because I said there will be done, must think Ah, otherwise Jia Lang has a mouth difficult to argue.

Screws Online Education O2O, is a view from the overall perspective, in fact, there are a lot of organizations are not suitable, reluctantly do is also waiting for the dim end.

PostScript: Online education O2O is not a model, it is also a marketing tool. In the current view, there is no matching model of online education O2O, only because the education products can experience on-line, and food is not, home is not, marriage is not, understand? I hope it is not worth the explanation of Jia Lang!

Author: Huang is the online education first (only) from the media (private micro-signal: wo8013520, public number: Hjialang), a large educational institution practitioner, sharing educational practical experience, pay attention to the development of online education industry! Online education thousand people: 143311349.