Traditional educational institutions march into the pit where online education O2O is a must

The announcement of the 100th Education marks the beginning of the signal of the new education pattern against the old declaration of war. With the internet thinking in mind, traditional educational institutions were in a state of horror for a long time. However, pulling them into the abyss is that the former unheard-of platform has mushroomed Emergence, not clear, uncertainties, worries and other emotions filled in education over a long time. However, since the high school education to enter the online education O2O, from which traditional institutions like to find a life-saving grass, and firmly grasp the online education O2O. But so far, there has not been a product that excites students, and online education O2O Buddha became the moon in the water flower. However, from a reform perspective, online education O2O is a proper mode to provide a safe path for the traditional educational institutions to transition to the Internet. If you want to do O2O online education, you need to understand and understand. What kind of pit will we have from O2O online education? This proposition begins to discuss the future of O2O education online.

Traditional education institutions to enter online education O2O, then inevitably encounter the following six pit:

Pit one: gray area, two boats on foot

Well, under the Internet transformation, the education sector is divided into: traditional (mostly offline) and online educational institutions, but also breeding a gray area: online education O2O. It is between offline and online, calling up and down the line of resources, to achieve coordination and cooperation model, and for now, refers to a pioneering tradition of institutions called, pure online educational institutions do not belong to this area .

Mention gray, followed by another word: drifting, because of the importance of the image. In the face of the current form of education, the traditional institutions are entangled with each other. Instead, they try to die instead of waiting to die. Instead of giving up their traditional interests and rashly entering a mode that is clearly unprofitable in the short run, they can not give up their liberalization. Borrowing is the favorite means of traditional institutions, both want to create a positive image of reform, but also want to maintain the traditional image, that is not good to hear is:

Online education not only makes consulting services change, but also brings about the transformation of education system. Otherwise, there will not be the national team Hui Institute, and recently vocational education has also become a hot topic, the education sector vitality. Only one learns and thinks, and Yu Minhong has only one chance. With all-embracing courage to reform institutions, embrace the Internet and gradually unload heavy burden on the body, the transition to light-sized enterprises can hardly be described as a dare to go Gray area, continue to move forward the warriors.

Most of the agencies are only slapstick, or even afraid to speak, alas, it is a pity. Former giants Nokia, Kodak block the Internet, but also lucky people, the future may regret it.

But there are also a handful of people who are pioneers in reform. However, they are still indulging in the traditional system and have not entered the gray area of ​​online education of O2O. In different systems, beliefs and values ​​formed will also have differences, so they will not as good as the Internet online education institutions. However, many histories tell us that most of the finale is not good-looking, and most serious is the attempt to influence the online education of O2O, a mode of exploration that one does not dare to admit to others The middle of the outcome, a serious failure, missed the reform time node. In fact, the inflection point of online education is yet to come, far from the expected situation of the outbreak of Jiaolong. If we want to evaluate now, then we can only say that it is the savings period. Of course, if the two boats on foot are solid, Karlang also worshiped. There is an old saying that everyone is a make-up artist.

Pit II: Interest difficult tone, yin and yang violations

The reform of the educational counseling and service system is a new round of staged crisis of interests. However, the crisis is a minority and most people still think about their own acreage. O2O mode in the online education process, there will always inevitably Yin and Yang violations of people and things, just as: business big, what people have! Although it is not a fatal issue, it can be a hassle to get burned or firefighting everywhere. There is a strong enemy outside, there are concerns, companies do not talk about what the next move? Everyone says it is something for others, and even the management will say that it is the boss. In this case, the first round of estimates is down and the question of what is persisted.

In essence, online education O2O is a model of online and offline interconnection, then the problem naturally arises:

(A) earnings successors. In the traditional restructuring process, the weak earnings must be taken into account, everywhere investment and transformation, there is not enough financial support is difficult to adhere to, so you need to rule those who have great courage. Online education O2O single connection to a link, enough uncomfortable, not to mention the promotion, operation, cost and other unprecedented problems.

(B) the strategy is changing. Online education in business O2O process, performance, performance, etc. are the most intuitive data to measure the results, but the problem is more, education is a chronic product, even if the online education is advanced, it takes some time to reflect; the other continuous adjustment of personnel figures , Goals and so on, people are the most vulnerable to the outside world and friends, today you are not the same as you yesterday, the individual, so there must be a big mandate, and less intervention. A movie off or cool, or a smooth movie cool?

In the transformation of traditional institutions, step by step or across the board, there will be resistance, especially in many schools. Therefore, it is necessary for enterprises to do online education when O2O, it is necessary to re-adjust the assessment and assessment of the project, otherwise the situation is not to change both the data is subject to that data, so long as done in the past, so do the time to jump Or gone, is something other people, and this idea is the most horrible. Therefore, at this time, we should openly explain the situation and do online education O2O is not for the immediate future, but for the future layout, but also to reduce costs, using the Internet means to achieve the purpose of operation.

In the early stages, O2O might be losing money online, but going through it is a sea. Make offline and online connections, the interests of more than the other more important factor, the world Hee Hee are interested. Postscript: Mostly like this: Ming know the change will be good, but that is always half-past, the result is predictable.

Pit three: all kinds of fields, as a fan

In the online beauty of the entire series of articles, Jia Lang has always insisted on one argument: a last resort do not touch online education model Taobao, it is lower than the death rate of life. This is the identity of a position, what they want to become what they should have the ability to support, that the corresponding behavior can be implemented. And online education O2O and traditional education in the end how to coordinate? How to place is also a university asked? According to local conditions, the practice of online education of O2O by different educational institutions is also different. In fact, most of the traditional institutions have their own powerful areas. What worries them is that if they do English training themselves, then do more foreign language training and then do other types of work. At that time, it was ambitious. But not desirable; and the other is the issue of homogenization, the traditional institutions because of geographical problems, even if the homogenization is not a problem, and online education has become a problem, the distance is still a problem.

Pit four: incomplete genetic "perfect"

Ask yourself: What is the foundation of online education? Non-teaching, but also non-education, is the Internet. Traditional agencies rely on the survival of offline channels of publicity to achieve the purpose of enrollment, which is a feature. Online education is the use of the Internet to achieve the goal of the transaction, so online education needs to have a prototype of the Internet environment. Online online conversion process, the means of Internet marketing is a means of enrollment, the need is to cooperate with the offline agencies, and online viewing, it is also necessary to form a team; and online to online conversion, offline services Is a first impression, online viewing is a service.

If the structure or capabilities of a traditional institution are not up to the basic Internet, then the transition is not really online education O2O, but rather to enroll students through the Internet, is a marketing act. But with the gene, then online education is also enrolled, but broaden face.

Under the impact of online education O2O, small organizations are least affected. In fact, they do not need to start an online education at all, and they need to do online education O2O marketing. Simply put, they are Internet marketing. Jia Lang has always said that online education O2O is the life-saving grass of traditional education, is the most suitable mode, and why? Because this model covers both the meaning of marketing and model, from the marketing point of view, is a combination of off-line online, that online enrollment, offline services, and offline enrollment not, and go to online learning, the latter is Online education session. Therefore, as an institution, it is important to understand the difference. It is also often misunderstood that because of the education, the O2O experience of this model can be both online and offline, so it is hard to distinguish The source of confusion.

Pit five: difficult to coordinate, poor communication

The fifth pit deals with specific implementation issues. Online education O2O requires online and offline co-ordination. Enrollment and operations are especially important. Enrollment should not only be used as offline enrollment, but also as online counseling and teacher , The number of things that need to be learned naturally increases. In addition, the structure of traditional educational institutions must be adjusted. Everything must be online-centered to form a good communication structure. Online education O2O regardless of the wire under the wire, or under the wire, should take the initiative to attack. I have heard of Xing Shuai education, a still QQ, YY and other tools, in front of the computer to achieve enrollment lectures, saw the difference with the traditional educational institutions yet? A few people are just a group. They are directly interfacing without leaving gaps, and traditional educational institutions are hard pressed.

Pit six: misjudgment of the environment

Do you think that online education O2O is very mature? Do you think you can get the money? Do you think you can make money? ... A series of questions surround traditional educational institutions. O2O is not God and can not save all institutions. Many of this environment have fallen into the pit, do not wait long, many platforms will regret it. Outside of the noisy, only 10% with you, and most of the outside of the article, analysis, just look through, including the Jialang article, do not because I say something to do, we must think ah, or else time to Jia Lang have difficulty to defend.

To talk about online education O2O is a holistic point of view. In fact, quite a few organizations are not suitable. To barely do this is to wait for an overdone conclusion.

Postscript: Online Education O2O is not a model, it is also a marketing tool. At present, there is no match for online education O2O, because education products can be online experience, but not dining, home not, marriage not, understand? I hope to explain some of Jialang nuts!