Traditional enterprise electric dealers play ecological system brand

After the completion of a series of acquisitions and investments, Ma Yun to play Taijiquan, leaving the successor of an ecologically sound Alibaba, which makes many electric business enterprises envy, Kang Jingwei Group chairman of the choice of the company's own IC components to examine the core of the city, the traditional enterprise transformation from the new Web site, It is more important to build Alibaba-type electric quotient ecology earlier than to set up an online marketing channel.

including Kang Jingwei, Branch Tong Core City Executive vice President Zhu Jizhi, branch through the core city marketing vice President Liu Hongxian, including a lot of senior executives recently met to discuss the development of their own electric network, and finally reached the conclusion that this may be more than a platform to sell products more tired, but the outcome has Alibaba-style can learn from the beautiful.

Ecology is more important than channel

"More often than not, people tend to focus on the traditional business of transforming the Internet to sell many products, how much revenue, success or failure only look at the results, and ignore the reason", Liu Hongxian that the traditional enterprise transformation of the Internet is not only the meaning of the channel to build or channel replacement, greater value lies in the post-industrial era, brand and service status highlighted, This requires the branch of this type of IC components distributor from the traditional channel business transformation brand value-added service providers.

Liu Hongxian further explained that, Microsoft, Qualcomm these previously biased focus on OEM companies are trying to create a popular brand, through the impact of consumers and then affect the procurement decisions, as a focus on SME procurement of vertical electricity, ComTech core City can not take the initiative according to customer feedback channels and products?

The above changes require the core city not only to build a tool of the Internet sales channels, but also to achieve the entire enterprise of the Internet, this is Kang Jingwei to visit old friend Ma Yun and firmly into the IC components after a number of electric dealers consider the results: build channels to build the ecology.

Full Internet

Liu Hongxian to the Beijing business newspaper reporter described a more detailed branch of the core city of IC components Electric quotient of the road. In her view, the first step is "self-internet".

For the branch of the core city, the enterprise value chain is divided into three aspects: pre-sales Marketing Communication, technical support and inquiry, as well as sales of trading links and after-sales service. and self-Internet transformation after at least embodies two major characteristics: to E-commerce as the core of the whole media marketing, the original business sales "pull" into "camp", the main embodiment of the pre-sale, the other is through the "Branch Tong Cloud assistant" for the micro-letter application for business collaboration, to maximize the efficiency of service customers, This is reflected in the trading and after-sale two links.

After the completion of the Internet, ComTech core city needs to help IC industry and the Internet Cross-border integration. In this process, ComTech core city as a bridge, not only for upstream vendors to provide customer resources, more importantly, through the "electronic commerce as the core of the Internet" for the upstream manufacturers to provide value-added services, through the Internet as the core of the whole media marketing approach, to create IC components enterprises in the Mass brand awareness, To guide the public consumers to the upstream manufacturers of the brand and product awareness, thus through the C2B way to influence the enterprise procurement decisions. This can not only help upstream enterprises to master supply and demand, but also to further enhance the value of the branch channel itself.

Sales are no longer the only

"And the third step is to create a core city for the hundred billion electrical business ecosystem integrators", Liu Hongxian introduced, this process is equivalent to create IC components in the field of Alibaba, the ultimate use of Internet platform characteristics, set upstream, downstream partners, to build billions of scale of the electrical business ecosystem, when the entire platform is sufficient scale, Accumulated a large number of manufacturing enterprise procurement data, and even can reverse guide the manufacturer's development and production, you can truly achieve the IC components in the field of C2B manufacturing.

In fact, if the construction of an open IC components of the Electronic business ecosystem, the space shown is not just a branch of the core city such a home appliance business site so large. It is reported that ComTech core city has been through the micro-letter enterprise-level application and other means of infiltration of the industrial chain, and strive to 1 billion yuan last year on the basis of revenue to further accelerate the pace of change. "In the next five years, if you can 3% of the large enterprise annual purchase amount and 20% of SME annual purchase amount transferred to the line, will form 150 billion of the IC components market Size," Kang Jingwei to branch through the core city set the revenue target is hundreds of billions of dollars.

Beijing business newspaper reporter Zhang Yiwang