Traditional enterprise Network Marketing serious "calcium deficiency"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"Small calcium, grow up lack of love", I believe that this sentence we have heard, if this sentence used to some of China's traditional enterprises in the network marketing is also suitable, today, since I wrote this title, I have accepted the psychological preparation of being scolded.

The growing pressure of the traditional industry is an important form of the current economy, in addition to some of the bankruptcy cases that we have seen, the recent surge in equities and property prices seems to be a testament to the faltering status of traditional industries------when traditional industries are stalled, they may transfer money to investments such as equities and property, Strive to maintain sustained growth.

The traditional industry has come to a critical juncture in both front and side, this is a serious "calcium deficiency" typical symptoms, and here the so-called "calcium" is able to make its vigorous standing and healthy longevity of the "network marketing" This important element, the enterprise calcium deficiency, first of all, he is not the initiative to find this problem , it is only when it is terminally ill that it often dawns, but it is too late. The next first reflection may also say: this is not my problem, I am in this environment caused!

Over the past few years, the development of the Internet and E-commerce has made many traditional enterprises feel the network marketing. Dell, Wahaha, PPG, Wuhan Kin-min and other companies through the network marketing E-commerce platform to sell products, achieved very dazzling results. Wuhan Jian Min Pharmaceutical Marketing Minister Linan said: "The vast majority of corporate websites is a dead site," And what is "dead site"? is the website only enterprise leaders want to publicize things, and not to study what netizens want to see, but also do not care whether netizens can find websites. Wuhan Health people to undertake the network marketing outsourcing services in Hubei new Blue Sea Network marketing consultant has said: "You although the production of calcium, but you are seriously ' deficient calcium '".

For so long, some people will ask "what is network marketing, is it on the Internet to buy and sell things?" In fact, this understanding is wrong, network marketing is the use of the Internet to carry out a series of marketing activities, regardless of marketing, or network marketing in a "camp" word, only "create" a better network sales environment, finally to achieve better sales of products.

Then network marketing This "calcium" mainly by which raw materials, the traditional enterprise "take" after how to achieve a kind of effect?

Network Marketing The main raw materials for the "calcium": Marketing-oriented website construction, website optimization, SEM search engine marketing, forum marketing, soft marketing, blog marketing, Word-of-mouth marketing, event marketing, viral marketing, such as the traditional marketing of accessories integrated. This calcium generally achieves the following effects:

Change the purchasing mode of consumers

June 30, 2009 data show that the number of Chinese Internet users reached 348 million, the world's largest Internet users. "Generation" is the first-generation network of people, the network of consumer buying mode changes.

Second, enhance corporate reputation on the internet

When a traditional enterprise, no word-of-mouth information on the Internet, or by competitors "cyber thugs" to create some bad reputation, your customers will likely to your business loss of confidence or loyalty.

Third, enhance customer loyalty

If the customer interaction in the marketing site, can better cultivate the enterprise and customer communication, more timely to find their own deficiencies, so that customers will be more loyal to your business or products. and forum marketing, soft Wen marketing, Word-of-mouth marketing integration to reach the end of the customer "eyes soft", "soft Hearted", "ear", "Zuiruan."

Iv. Precision Marketing reduces the advertising budget of enterprises

For example: The Wuhan health people's competitor puts on the television advertisement every year, is 10 times times more than the health people, the healthy people's market share has shrunk quite badly. Aware of the change in the purchase mode, March 2008, Hubei New Blue Sea will be the website of the people to transform into a marketing-oriented website, and the major search engines for accurate keyword ads, successful breakthrough opponents of the advertising blockade. I believe that every enterprise wants its own advertising conversion rate to achieve the "four double dial" effect.

Five, online research to get good market data

Marketing-oriented websites can also provide accurate market data. If a survey company is asked to conduct a 500-person market survey, the cost is 300,000 yuan, and online surveys are not just about spending money, but the scope of the survey can even be accurate to one county.

To sum up, network marketing This "calcium", is the network economic era enterprises vigorous standing and healthy longevity necessary elements.